HP wanted to showcase their current generation of devices to US travellers, where better to do that than an airport? Pearl created a custom branded product demo station, engaging with travellers in O’Hare, JFK and Dallas-Fort Worth airports. On-site product specialists spent one-on-one time with consumers, creating a hands on brand experience.
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.