Showcasing the latest HP Spectre laptop, Pearl Media created an interactive product display experience. Targeting NYC and Chicago, the experience was hosted on two storefronts in high end neighborhoods. Consumers viewed a model of the Spectre, tapping on hotspots of interest and learning more about its high end features. While they explored, HP was also able to understand what features consumers cared the most about, creating value to everyone involved!
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.