For the AES Conference in Orlando, Merrill Lynch sought new and interactive ways to engage with their attendees. Pearl Media developed a “check in” trivia app, blending entertainment, friendly competition and education. Each of the 30 conference Investment Management Groups were given a custom exhibit station equipped with an iPad preloaded with the app. Attendees were encouraged to sign-in with each IM (investment manager) and answer a unique trivia question. Scores accumulated throughout the conference and the winner was revealed at the final main stage event.
CLIENT: Merrill Lynch PARTNERS:Boathouse Group CAPABILITIES:Interactive, Events
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