Pearl created a touch interactive kiosk and 3 branded espresso carts to promote the launch of the New York Times NOW mobile app. Travelling to high profile locations such as SXSW, Macworld/iWorld, San Francisco Centre Mall and Grand Central Station, thousands of consumers got hands on time with NOW.
CLIENT: New York Times PARTNERS:Bite CAPABILITIES:Interactive Experiences, Physical Build-out, Malls
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.