Samsung Unbox Your Phone: Infinitely Amazing Santa Monica
For the coast-to-coast celebration of Samsung’s Galaxy S8 release, Samsung was looking to dominate the Santa Monica 3rd Street Promenade with their Unbox Your Phone campaign. Through projection mapping effects, Pearl transformed the lofty Santa Monica Clock Tower into a massive whale tank. Bringing to life the campaign’s whale and scuba diver, consumers marvelled at the behemoth whale swimming overhead for an infinitely amazing experience.
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.