The awesome team at VICELAND reached out to us with the craziest question; “can you completely fill two storefronts with weed for Weed Week?” Always up for a challenge, we created over 65 cubic feet of fake weed to put into two storefront facades. Along with a customized ATM emitting a cannabis scent, consumers were immersed in the world of Weed Week. Consumers were so fascinated by the installations that nearly 500 storefront photos were uploaded to social media earning just around 3.5 million impressions.
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.