Summer is the season of music festivals and people from New York to Los Angeles can’t seem to get enough of their music fix. As a friendly reminder to stay hydrated during their music festival expeditions, VitaminWater wanted to create a one of a kind musical experience putting bottles in hand. Pearl had just the right solution, creating an interactive vending machine storefront experience, challenging people to tap VitaminWater bottles along with the beat of some cool summer jams! People got to jam along to their favorite music and leave hydrated.
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.