# https://pearlmedia.com/ llms-full.txt Unlike standard billboard companies, Pearl Media prioritizes **quality over quantity,** creating opportunities your consumers can’t miss. As the unquestioned leader of street-level OOH advertising, we know that people rarely stop during their busy days, so our media intersects your consumers on the busiest streets and neighborhoods in the country. Since our founding in 2007, we’ve developed an impressive portfolio of high-impact OOH media that attracts the biggest and best brands. Our award-winning team creates all-encompassing experiences to enhance a property and **engage consumers where they work, shop, live, and play.** ![Pearl Broadway Nashville](https://pearlmedia.com/wp-content/uploads/2022/12/pearl-broadway-nashville.png) ## Meet the Team Pearl’s well-rounded team incorporates expertise from diverse backgrounds: sports, media, partnerships, entertainment, commercial real estate, creative services, emerging technologies, logistics, and more. [START COLLABORATING](https://pearlmedia.com/contact/ "START COLLABORATING") [![Joshua Cohen](https://pearlmedia.com/wp-content/uploads/2022/12/josh.jpg)](javascript:; "Learn More About Joshua Cohen") Joshua Cohen Founder and President [![Anthony Petrillo](https://pearlmedia.com/wp-content/uploads/2022/12/anthony.jpg)](javascript:; "Learn More About Anthony Petrillo") Anthony Petrillo Chief Revenue Officer [![Jen Lee Almeida](https://pearlmedia.com/wp-content/uploads/2022/12/jen.jpg)](javascript:; "Learn More About Jen Lee Almeida") Jen Lee Almeida Chief Operating Officer [![Brian Cohen](https://pearlmedia.com/wp-content/uploads/2022/12/brian.jpg)](javascript:; "Learn More About Brian Cohen") Brian Cohen EVP Real Estate & ACQ [![Jay Carella](https://pearlmedia.com/wp-content/uploads/2022/12/jay.jpg)](javascript:; "Learn More About Jay Carella") Jay Carella SVP Business Development [OUR WORK](https://pearlmedia.com/portfolio/ "OUR WORK") ![Out of Home Media](https://pearlmedia.com/wp-content/uploads/2022/12/out-of-home-media.png) ## Media that Makes You Look Out-Of-Home Media for Bold Brands [OUR PRODUCTS](https://pearlmedia.com/our-products/ "OUR PRODUCTS") [CONTACT PEARL](https://pearlmedia.com/contact/ "CONTACT PEARL") Your consumers live busy lives: they’re working long hours and seeking efficiency, which means your brand needs to be front and center if you want them to notice. ![Media That Makes You Look](https://pearlmedia.com/wp-content/uploads/2022/12/media-that-makes-you-look.jpg) ## LARGER- THAN-LIFE ## MEDIA OPPORTUNITIES ![Larger Than Life - Left](https://pearlmedia.com/wp-content/uploads/2022/12/larger-than-life-left.png)![Larger Than Life - Right](https://pearlmedia.com/wp-content/uploads/2022/12/larger-than-life-right.png) ## Pearl has the **eye-level,** **out-of-home media** your brand needs to stand out on a crowded street. **Premium inventory delivering valuable impressions throughout key markets.** We prioritize quality over quantity, so consumers see your ads in the top neighborhoods of the top cities across the country. [OUR WORK](https://pearlmedia.com/portfolio/ "OUR WORK") ![Eight Reserve](https://pearlmedia.com/wp-content/uploads/2022/12/eight-reserve.jpg) ## Clients ![Adidas Logo](https://pearlmedia.com/wp-content/uploads/2022/12/adidas-logo.png) ![Amazon Logo](https://pearlmedia.com/wp-content/uploads/2022/12/amazon-logo.png) ![Apple Logo](https://pearlmedia.com/wp-content/uploads/2022/12/apple-logo.svg) ![ATT Logo](https://pearlmedia.com/wp-content/uploads/2022/12/att-logo.png) ![Bud Light Logo](https://pearlmedia.com/wp-content/uploads/2022/12/Bud-Light-logo-1.png) ![Budweiser Logo](https://pearlmedia.com/wp-content/uploads/2023/01/budweiser-logo.png)![Budweiser Logo](https://pearlmedia.com/wp-content/uploads/2022/12/budweiser-logo.png) ![Coca Cola Logo](https://pearlmedia.com/wp-content/uploads/2022/12/coca-cola-logo.png) ![Disney Logo](https://pearlmedia.com/wp-content/uploads/2022/12/disney-logo.png) ![Hulu Logo](https://pearlmedia.com/wp-content/uploads/2022/12/hulu-logo.svg) ![Levis Logo](https://pearlmedia.com/wp-content/uploads/2022/12/levis-logo.png) ![McDonalds Logo](https://pearlmedia.com/wp-content/uploads/2023/01/mcdonalds-logo.png)![McDonalds Logo](https://pearlmedia.com/wp-content/uploads/2022/12/mcdonalds-logo.png) ![Netflix Logo](https://pearlmedia.com/wp-content/uploads/2022/12/netflix-logo.png) ![Twitter Logo](https://pearlmedia.com/wp-content/uploads/2022/12/twitter-logo.png) ![Vans Logo](https://pearlmedia.com/wp-content/uploads/2022/12/vans-logo.png) ![Verizon Logo](https://pearlmedia.com/wp-content/uploads/2022/12/verizon-logo.png) ## High-Impact, _Cohesive Media Opportunities_ - We only work with venues in key epicenters of the top cities, where people want to be and be seen. - Within these spaces, you’ll have touch points through signage, brand experiences, and partnerships to impact this highly sought-after demographic. ![Billions](https://pearlmedia.com/wp-content/uploads/2022/12/billions.jpg) ## Real Estate Enhance your real estate assets with revenue-driving, great-looking advertising opportunities. [LEARN MORE](https://pearlmedia.com/real-estate/ "LEARN MORE") ![](https://pearlmedia.com/wp-content/uploads/2023/02/20230221-IMG_3702.jpg) ## INCREASED BRAND VISIBILITY THROUGH OUT OF HOME MEDIA - At Pearl Media, we know your bold brands need to be seen and get in front of that exclusive demographic. - **Our creative and collaborative team brings unique marketing opportunities to the top cities across the country.** [OUR WORK](https://pearlmedia.com/portfolio/ "OUR WORK") [![](https://pearlmedia.com/wp-content/uploads/2023/01/Amex-HarryStyles.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/Amex-HarryStyles.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/AFH.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/AFH.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/AMP.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/AMP.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/Chanel.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/Chanel.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/WomanKing.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/WomanKing.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/Wakanda-Forever.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/Wakanda-Forever.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/LEGO-SFTC.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/LEGO-SFTC.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/J.-Crew.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/J.-Crew.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/Intimissimi-CM.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/Intimissimi-CM.jpg) **So check out our award-winning work, and get in touch** **to collaborate on your next project.** [CONTACT PEARL](https://pearlmedia.com/contact/ "CONTACT PEARL") Name\* Email\* Phone Message [iframe](about:blank) ## Simple process for significant revenue ![Decorative: Icon1](https://pearlmedia.com/wp-content/uploads/2022/12/icon1.svg) ## The Best Ad Formats We’ll select the best ad formats for your building, from digital signage to billboards that don’t disrupt your normal course of business. ![Decorative: Icon2](https://pearlmedia.com/wp-content/uploads/2022/12/icon2.svg) ## Hands-Off Process We handle everything for you: permitting, engineering, installation, sales marketing, and reporting. All you do is collect our checks! ![Decorative: Icon3](https://pearlmedia.com/wp-content/uploads/2022/12/icon3.svg) ## Sales & Marketing Our national sales team works with the top brands in the world, ensuring our ads complement your location and add long term value. ![Decorative: Icon4](https://pearlmedia.com/wp-content/uploads/2022/12/icon4.svg) ## Enhance Your Property We meticulously maintain all inventory to the highest standards, keeping our ads and your property in the best possible light. Cash Flow Stable Income Significant Revenue Stable Income ## Out-of-Home Advertising Makes a Big Difference ![Street Billboards](https://pearlmedia.com/wp-content/uploads/2022/12/street-billboards.png) ## Out-of-Home Advertising Enhances Your Property ! At Pearl, the property is part of the impact. We value quality over quantity because the brands we work with want the best visibility on top assets. We keep the process entirely hands-free for our building owner: we handle the permitting, selling, and marketing, even keeping the windows clean to preserve the ads. Collaborate with Pearl to discover the best media opportunity for your property and create a new revenue source without any effort on your end. ![](https://pearlmedia.com/wp-content/uploads/2024/10/DrMartens_NY289_3-copy.jpg) ## CONTACT THE PEARL REAL ESTATE TEAM "\*" indicates required fields Name\* Email\* Phone Message [iframe](about:blank) ## [Last Week Today @ Pearl Media](https://pearlmedia.com/last-week-today-pearl-media-7/ "Read More: Last Week Today @ Pearl Media") February 13, 2025 “Do all things with love.” - Og... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-7/ "Read More: Last Week Today @ Pearl Media") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-6/ "Read More: Last Week Today @ Pearl Media") ## [Last Week Today @ Pearl Media](https://pearlmedia.com/last-week-today-pearl-media-6/ "Read More: Last Week Today @ Pearl Media") February 5, 2025 “I think the best artists are the ones that constantly change.” - Charlie... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-6/ "Read More: Last Week Today @ Pearl Media") [![Effective Outdoor Advertising Techniques](https://pearlmedia.com/wp-content/uploads/2023/06/BOSS-01-640x426.jpg)](https://pearlmedia.com/outdoor-advertising-techniques/ "Read More: The 10 Most Effective Outdoor Advertising Techniques for 2025") ## [The 10 Most Effective Outdoor Advertising Techniques for 2025](https://pearlmedia.com/outdoor-advertising-techniques/ "Read More: The 10 Most Effective Outdoor Advertising Techniques for 2025") February 3, 2025 The Power of Outdoor Advertising Outdoor advertising, especially in bustling urban areas, is uniquely positioned to reach consumers where they live, work, and play. In cities, people are constantly on the move—whether commuting to work, shopping... [READ MORE](https://pearlmedia.com/outdoor-advertising-techniques/ "Read More: The 10 Most Effective Outdoor Advertising Techniques for 2025") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-5/ "Read More: Last Week Today @ Pearl Media") ## [Last Week Today @ Pearl Media](https://pearlmedia.com/last-week-today-pearl-media-5/ "Read More: Last Week Today @ Pearl Media") January 29, 2025 “Don't follow the crowd, let the crowd follow you.” - Margaret... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-5/ "Read More: Last Week Today @ Pearl Media") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-4/ "Read More: Last Week Today @ Pearl Media") ## [Last Week Today @ Pearl Media](https://pearlmedia.com/last-week-today-pearl-media-4/ "Read More: Last Week Today @ Pearl Media") January 22, 2025 “Collaboration has no hierarchy. The Sun collaborates with soil to bring flowers on the earth.” - Amit... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-4/ "Read More: Last Week Today @ Pearl Media") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3/ "Read More: Last Week Today @ Pearl Media") ## [Last Week Today @ Pearl Media](https://pearlmedia.com/last-week-today-pearl-media-3/ "Read More: Last Week Today @ Pearl Media") January 15, 2025 “The best way to predict your future is to create it.” - Abraham... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3/ "Read More: Last Week Today @ Pearl Media") [![Billboard Advertising Strategies](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_11-1-640x427.jpg)](https://pearlmedia.com/billboard-advertising-strategies/ "Read More: Billboard Advertising Strategies for Maximum Exposure") ## [Billboard Advertising Strategies for Maximum Exposure](https://pearlmedia.com/billboard-advertising-strategies/ "Read More: Billboard Advertising Strategies for Maximum Exposure") January 13, 2025 Billboard advertising stands as one of the most impactful advertising mediums. With its ability to reach vast audiences in high-traffic areas, it provides unmatched visibility for brands. Pearl Media excels in leveraging both traditional and digital... [READ MORE](https://pearlmedia.com/billboard-advertising-strategies/ "Read More: Billboard Advertising Strategies for Maximum Exposure") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-2/ "Read More: Last Week Today @ Pearl Media") ## [Last Week Today @ Pearl Media](https://pearlmedia.com/last-week-today-pearl-media-2/ "Read More: Last Week Today @ Pearl Media") January 8, 2025 The most important single ingredient in the formula of success is knowing how to get along with people.” - Theodore... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-2/ "Read More: Last Week Today @ Pearl Media") [![OOH outdoor advertising](https://pearlmedia.com/wp-content/uploads/2024/11/Hulu_Chinatown_NY279_2-640x480.jpg)](https://pearlmedia.com/ooh-outdoor-advertising-investing-in-impact/ "Read More: OOH Outdoor Advertising: Why Top Brands Are Investing in Impact") ## [OOH Outdoor Advertising: Why Top Brands Are Investing in Impact](https://pearlmedia.com/ooh-outdoor-advertising-investing-in-impact/ "Read More: OOH Outdoor Advertising: Why Top Brands Are Investing in Impact") January 6, 2025 Out-Of-Home, or OOH outdoor advertising, traditionally associated with billboards and transit ads, has seen a powerful resurgence in the digital era. As digital fatigue grows, brands are turning to OOH to deliver unmissable, immersive campaigns.... [READ MORE](https://pearlmedia.com/ooh-outdoor-advertising-investing-in-impact/ "Read More: OOH Outdoor Advertising: Why Top Brands Are Investing in Impact") 1 [2](https://pearlmedia.com/news/page/2/ "Page 2") [3](https://pearlmedia.com/news/page/3/ "Page 3") [4](https://pearlmedia.com/news/page/4/ "Page 4") [5](https://pearlmedia.com/news/page/5/ "Page 5")... [10](https://pearlmedia.com/news/page/10/ "Page 10") [20](https://pearlmedia.com/news/page/20/ "Page 20") [30](https://pearlmedia.com/news/page/30/ "Page 30")... [Next »](https://pearlmedia.com/news/page/2/) ![video thumbnail](https://i.vimeocdn.com/video/1468582629-5a1303dc6479773a42f6e50853a2bd64432e93b20c8c88161be29624f781a068-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 01:24 CC/Subtitles Off English (auto-generated) CC Customize TranscriptSettings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/729688176) Fifth + Broadway is a contemporary residential tower, Class-A office tower, 200,000 square feet of walkable shops and rooftop restaurants, a renovated conference center, the upcoming National Museum of African American Music and world-class entertainment offerings rooted in the thriving artistic culture of Nashville, with a fresh interpretation all its own. Pearl Media is the exclusive media partner for this $400 million mixed-use development, providing brands with access to Downtown Nashville’s famous Broadway for the first time. **Estimated Annual Visitors: 20+ Million** [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Amazon-Music-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Amazon-Music.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Amazon-Music2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Amazon-Music2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Apple-Music2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Apple-Music2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-4-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Carrie-Underwood1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Carrie-Underwood1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Carrie-Underwood3-1024x666.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Carrie-Underwood3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-First-Horizon1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-First-Horizon1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-First-Horizon2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-First-Horizon2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Greenbrier2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Greenbrier2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-IHG1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-IHG1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-IHG3-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-IHG3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Postmates-COVER-THUMBNAIL-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Postmates-COVER-THUMBNAIL.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-RayBan-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-RayBan.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-5-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos4-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos6-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-TopoChico1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-TopoChico1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-TopoChico2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-TopoChico2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-2-1024x630.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Shania-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Vanderbilt-Health1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Vanderbilt-Health1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Vanderbilt-Health2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Vanderbilt-Health2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-White-Claw-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/5B-White-Claw.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) As your outdoor advertising company, we’ll become your collaborative partner with premier placements for bold brands. Then, we offer cohesive solutions to dominate cities, from **large format media to transit to eye-level billboards and mixed-use venue signage**. Your brand becomes entrenched in consumers daily travels. ![Pearl Cutout](https://pearlmedia.com/wp-content/uploads/2022/12/pearl-cutout.png) ## Recent Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) [![](https://pearlmedia.com/wp-content/uploads/2024/12/BLOG-EOYCover-1-1024x683.png)\\ \\ End of Year Recap: 2024](https://pearlmedia.com/projects/end-of-year-recap-2024/) [![](https://pearlmedia.com/wp-content/uploads/2024/11/Swatch_NY309_7-1024x575.jpg)\\ \\ Swatch](https://pearlmedia.com/projects/swatch/) [![](https://pearlmedia.com/wp-content/uploads/2024/11/Hulu_Chinatown_NY49_2-1024x768.jpg)\\ \\ Hulu: Interior Chinatown](https://pearlmedia.com/projects/hulu-interior-chinatown/) [![](https://pearlmedia.com/wp-content/uploads/2024/11/On-Running-NY297_01-1-1024x768.jpg)\\ \\ On x Zendaya](https://pearlmedia.com/projects/on-x-zendaya/) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY236_3-1024x768.jpg)\\ \\ Stripe](https://pearlmedia.com/projects/stripe/) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_15-1024x768.jpg)\\ \\ YSL x Dua Lipa](https://pearlmedia.com/projects/ysldualipa/) [MORE PROJECTS](javascript:;) [![](https://pearlmedia.com/wp-content/uploads/2024/09/Hulu_ReasonableDoubt_NY243_1-1024x768.jpg)\\ \\ Hulu: Reasonable Doubt](https://pearlmedia.com/projects/hulu-reasonable-doubt/) [![](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_11-1024x683.jpg)\\ \\ Skims x Team USA](https://pearlmedia.com/projects/skims-x-team-usa/) [![](https://pearlmedia.com/wp-content/uploads/2024/08/Hulu_Animayhem_NY115_3-1024x768.jpg)\\ \\ Hulu: Animayhem](https://pearlmedia.com/projects/hulu-animayhem-2/) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY189_3-e1721157282945-1024x722.jpg)\\ \\ Bombas](https://pearlmedia.com/projects/bombas/) [![](https://pearlmedia.com/wp-content/uploads/2024/06/Hulu_Queenie_NY225_5-1024x768.jpg)\\ \\ Hulu: Queenie](https://pearlmedia.com/projects/hulu-queenie/) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_1-1024x683.jpg)\\ \\ Shopify](https://pearlmedia.com/projects/shopify/) [![](https://pearlmedia.com/wp-content/uploads/2024/04/TeremanaTequila_5B_2-1024x681.jpg)\\ \\ Teremana Tequila](https://pearlmedia.com/projects/teremana-tequila/) [![](https://pearlmedia.com/wp-content/uploads/2023/03/Don-Q-BCC-1-1024x683.jpg)\\ \\ Brickell City Centre – Miami](https://pearlmedia.com/projects/brickell-city-centre/) [![](https://pearlmedia.com/wp-content/uploads/2024/09/Uber-Eats-LV1-3-1024x683.jpg)\\ \\ Pearl Media LAS VEGAS – SUPER BOWL](https://pearlmedia.com/projects/pearl-media-las-vegas-super-bowl/) [![](https://pearlmedia.com/wp-content/uploads/2024/02/Bet-MGM-LV1-2-1024x683.jpg)\\ \\ Pearl Media LAS VEGAS](https://pearlmedia.com/projects/pearl-media-las-vegas/) [![](https://pearlmedia.com/wp-content/uploads/2024/02/Octopus-LV1-13-1024x683.jpg)\\ \\ Artie the Octopus – Las Vegas Gateway](https://pearlmedia.com/projects/artie-the-octopus-las-vegas-gateway/) [![](https://pearlmedia.com/wp-content/uploads/2024/01/Blue-Man-Group-LV1-8-1024x683.jpg)\\ \\ Blue Man Group – LV Gateway](https://pearlmedia.com/projects/blue-man-group-lv-gateway/) [![las vegas digital billboards](https://pearlmedia.com/wp-content/uploads/2024/01/OctopusELV8-1024x683.gif)\\ \\ ELV8 OCTOPUS](https://pearlmedia.com/projects/elv8-octopus/) [![](https://pearlmedia.com/wp-content/uploads/2023/11/STRAT-LV10-8-1024x683.jpg)\\ \\ The Strat – LV Gateway](https://pearlmedia.com/projects/the-strat-lv1/) [![](https://pearlmedia.com/wp-content/uploads/2023/10/ARIAT-LV8-1024x683.jpg)\\ \\ ELV8 – Las Vegas](https://pearlmedia.com/projects/elv8-las-vegas/) [![](https://pearlmedia.com/wp-content/uploads/2023/10/TMobile_LVG-9-1024x683.jpg)\\ \\ T-Mobile x F1 – LV Gateway](https://pearlmedia.com/projects/lv-gateway-t-mobile-x-f1/) [![](https://pearlmedia.com/wp-content/uploads/2023/09/GNR-LVGATEWAY-01-2-1024x683.jpg)\\ \\ Guns N’ Roses – LV Gateway](https://pearlmedia.com/projects/lv-gateway-guns-n-roses/) [![What to Look for in an Outdoor Advertising Company](https://pearlmedia.com/wp-content/uploads/2023/08/Gorgie-LV-Gateway-27-Crooped-1024x543.jpg)\\ \\ GORGIE – LV Gateway](https://pearlmedia.com/projects/lv-gateway-gorgie/) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY90-1-1024x768.jpg)\\ \\ Hulu: Animayhem](https://pearlmedia.com/projects/hulu-animayhem/) [![](https://pearlmedia.com/wp-content/uploads/2023/08/Magic-Mike-LV-Gateway-8CRPD-2-1024x611.jpg)\\ \\ Magic Mike – LV Gateway](https://pearlmedia.com/projects/lv-gateway-magic-mike/) [![](https://pearlmedia.com/wp-content/uploads/2023/08/ALIEN-Tequila-Day_02.jpg)\\ \\ LV GATEWAY](https://pearlmedia.com/projects/the-las-vegas-gateway/) [![billboard companies](https://pearlmedia.com/wp-content/uploads/2023/07/Bumble_NY310-39-1024x768.jpg)\\ \\ A NEW “PEARL” – Bumble in Brooklyn](https://pearlmedia.com/projects/a-new-pearl-bumble-in-brooklyn/) [![](https://pearlmedia.com/wp-content/uploads/2023/07/DSC09965-1024x683.jpg)\\ \\ Scoot Henderson – Puma Activation](https://pearlmedia.com/projects/scoot-henderson-puma-activation/) [![](https://pearlmedia.com/wp-content/uploads/2023/06/Extraction2_NY195-15-1024x679.jpg)\\ \\ Netflix Extraction 2 – Sweating Billboard](https://pearlmedia.com/projects/netflix-extraction-2-sweating-billboard/) [![](https://pearlmedia.com/wp-content/uploads/2023/05/Hulu_NY127-1-1024x768.jpg)\\ \\ Hulu Static Domination](https://pearlmedia.com/projects/hulu-static-domination/) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH313-2-1024x683.jpg)\\ \\ Pure Leaf Static Domination](https://pearlmedia.com/projects/pure-leaf-static-domination/) [![](https://pearlmedia.com/wp-content/uploads/2023/04/ConeyIsland-01-1024x682.jpg)\\ \\ A NEW “PEARL” – Coney Island, BK](https://pearlmedia.com/projects/a-new-pearl-coney-island-bk/) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY117-1-1024x768.jpg)\\ \\ McDonald’s Static Domination](https://pearlmedia.com/projects/mcdonalds-static-domination/) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0816-11-1024x768.jpg)\\ \\ Hulu: The 1619 Project](https://pearlmedia.com/projects/hulu-the-1619-project/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC03333-35-1024x682.jpg)\\ \\ Coca Cola – The Holidays always find a way](https://pearlmedia.com/projects/coca-cola-the-holidays-always-find-a-way/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/01-LEGO_HEADER-1024x683.jpg)\\ \\ Salesforce Transit Center – Static Domination](https://pearlmedia.com/projects/salesforce-transit-center-static-domination/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/HEADER-1024x682.jpg)\\ \\ LEGO City – STUNTZ](https://pearlmedia.com/projects/lego-city-stuntz/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/COVER-1-1024x682.jpg)\\ \\ Match.com “Hidden Pearls”](https://pearlmedia.com/projects/match-com-hidden-pearls/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/IMG_8303_HEADER-1024x576.jpg)\\ \\ DKNY – Today I Feel…](https://pearlmedia.com/projects/dkny-today-i-feel/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/COVER-1024x683.jpg)\\ \\ DraftKings – Scan and Sniff](https://pearlmedia.com/projects/draftkings-scan-and-sniff/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/5B-Titos-HEADER--1024x683.jpg)\\ \\ Fifth + Broadway](https://pearlmedia.com/projects/fifthbroadway/) [![](https://pearlmedia.com/wp-content/uploads/2023/01/Brookfield-Place-1024x682.jpg)\\ \\ Brookfield Place – NYC](https://pearlmedia.com/projects/brookfield-place/) [![](https://pearlmedia.com/wp-content/uploads/2018/01/AMEX-3-1024x683.jpg)\\ \\ Salesforce Transit Center](https://pearlmedia.com/projects/salesforce-transit-center/) [![](https://pearlmedia.com/wp-content/uploads/2020/03/HEADER-1024x682.jpg)\\ \\ Atlantic Center + Terminal](https://pearlmedia.com/projects/atlantic-center-terminal/) [![](https://pearlmedia.com/wp-content/uploads/2015/09/Intimissimi-1024x682.jpg)\\ \\ Chelsea Market New York](https://pearlmedia.com/projects/chelsea-market/) [![](https://pearlmedia.com/wp-content/uploads/2021/09/HEADER-1024x576.jpg)\\ \\ Doritos: SOLIDBLACK](https://pearlmedia.com/projects/doritos-solidblack/) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_4990-2_COVER-1024x768.jpg)\\ \\ Jack Daniel’s Storefronts](https://pearlmedia.com/projects/jack-daniels-storefronts/) [![](https://pearlmedia.com/wp-content/uploads/2021/02/PayPal1_HEADER-1024x682.jpg)\\ \\ PayPal Storefronts](https://pearlmedia.com/projects/paypal-storefronts/) [![](https://pearlmedia.com/wp-content/uploads/2019/05/AMC-TWD-1_COVER-1024x682.jpg)\\ \\ AMC -The Walking Dead](https://pearlmedia.com/projects/amc-the-walking-dead/) [![](https://pearlmedia.com/wp-content/uploads/2019/04/Walgreens-RightReliefinChicago-1024x688.jpg)\\ \\ Walgreens: Right Relief in Chicago](https://pearlmedia.com/projects/walgreens-right-relief-in-chicago/) [![](https://pearlmedia.com/wp-content/uploads/2019/01/773-Grand-St.-BK_554A5234-1024x682.jpg)\\ \\ Visible: 404 Store Not Found](https://pearlmedia.com/projects/visible-404-store-not-found/) [![](https://pearlmedia.com/wp-content/uploads/2019/01/858A1161-1024x683.jpg)\\ \\ CW: Charmed](https://pearlmedia.com/projects/cw-charmed/) [![](https://pearlmedia.com/wp-content/uploads/2017/12/ATT_DirectTV-15_COVER-1024x688.jpg)\\ \\ AT&T DIRECTV: Mayweather vs McGregor](https://pearlmedia.com/projects/att-directv-mayweather-vs-mcgregor/) [![](https://pearlmedia.com/wp-content/uploads/2017/08/VitaminWater_01_COVER-1024x688.jpg)\\ \\ VitaminWater: Summer Jams](https://pearlmedia.com/projects/vitaminwater-summer-jams/) [![](https://pearlmedia.com/wp-content/uploads/2017/05/COVER-1024x688.jpg)\\ \\ Samsung Galaxy S8: “Infinitely Amazing” High Line](https://pearlmedia.com/projects/samsung-unbox-your-phone-highline/) [![](https://pearlmedia.com/wp-content/uploads/2015/06/Jetblue_MatchGame_COVER-1024x681.jpg)\\ \\ JetBlue: Match Game](https://pearlmedia.com/projects/jetblue-match-game/) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09362-1024x683.jpg)\\ \\ Viceland: “Weed Week”](https://pearlmedia.com/projects/viceland-weed-week/) [![](https://pearlmedia.com/wp-content/uploads/2016/12/Pepsi1-1024x678.jpg)\\ \\ Pepsi: “All for Football”](https://pearlmedia.com/projects/pepsi-all-for-football/) [![](https://pearlmedia.com/wp-content/uploads/2016/10/Usher1FSyndrome-Doc-1024x688.jpg)\\ \\ Usher Syndrome 1F: Documentary](https://pearlmedia.com/projects/usher-syndrome-1f/) [![](https://pearlmedia.com/wp-content/uploads/2016/08/COVER-1024x688.jpg)\\ \\ New York Lottery: “Gold Castle”](https://pearlmedia.com/projects/ny-lottery-gold-castle-3d/) [![](https://pearlmedia.com/wp-content/uploads/2016/08/HEADER-1-1024x688.jpg)\\ \\ New York Lottery: “Quick Draw”](https://pearlmedia.com/projects/ny-lottery-quick-draw/) [![](https://pearlmedia.com/wp-content/uploads/2023/03/DSC1941-1024x682.jpg)\\ \\ Toyota – Let’s Join Hands](https://pearlmedia.com/projects/toyota-lets-join-hands/) [![](https://pearlmedia.com/wp-content/uploads/2016/06/ATT-FinalFour_COVER-1024x688.jpg)\\ \\ AT&T: Final Four Pressure Point](https://pearlmedia.com/projects/att-final-four-2/) [![](https://pearlmedia.com/wp-content/uploads/2016/05/FX_OJ_SIMPSON_COVER-1024x687.jpg)\\ \\ FX: The People vs. OJ Simpson: American Crime Story](https://pearlmedia.com/projects/fx-the-people-v-o-j-simpson-american-crime-story/) [![](https://pearlmedia.com/wp-content/uploads/2016/03/COVER-1024x688.jpg)\\ \\ Nickelodeon: Kids’ Choice Awards](https://pearlmedia.com/projects/nickelodeon-kca/) [![](https://pearlmedia.com/wp-content/uploads/2016/01/SKYY-GoodThings_COVER-1024x688.jpg)\\ \\ SKYY: “Good Tidings”](https://pearlmedia.com/projects/skyy-good-tidings/) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01442-1024x682.jpg)\\ \\ Jim Beam: “Light Up the Holidays”](https://pearlmedia.com/projects/jim-beam-projection/) [![](https://pearlmedia.com/wp-content/uploads/2015/07/CHEVY_TRAX_COVER.jpg)\\ \\ Chevrolet Trax: “Hidden Gems”](https://pearlmedia.com/projects/chevrolet-trax/) [![](https://pearlmedia.com/wp-content/uploads/2015/06/jetBlue_Wingman_COVER-1024x688.jpg)\\ \\ JetBlue: “A Better Wingman”](https://pearlmedia.com/projects/jetblue-wingman/) [![](https://pearlmedia.com/wp-content/uploads/2015/02/KumhoTire_COVER-1024x688.jpg)\\ \\ Kumho Tire: Basketball Challenge](https://pearlmedia.com/projects/kumho-tire-basketball-challenge/) [![](https://pearlmedia.com/wp-content/uploads/2015/02/COVER-1024x684.jpg)\\ \\ JetBlue: “Shades Up”](https://pearlmedia.com/projects/jetblue-shades-up/) [![](https://pearlmedia.com/wp-content/uploads/2014/12/jetBlue_vacationmigration_COVER-1024x688.jpg)\\ \\ jetBlue: “Vacation Migration”](https://pearlmedia.com/projects/jetblue/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-42_HEADER-21-1024x682.jpg)\\ \\ Chevrolet: World’s Largest Claw Game](https://pearlmedia.com/projects/chevy-worlds-largest-claw-game/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism01_COVER-1024x682.jpg)\\ \\ Texas Tourism: “Like a Whole Other Country”](https://pearlmedia.com/projects/texas-toursim/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_0929_COVER-1024x682.jpg)\\ \\ Lifetime: Witches of East End](https://pearlmedia.com/projects/lifetime-witches-of-east-end/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/LoopNet-Image-1-1024x616.jpg)\\ \\ LoopNet: Disappearing Building & Concert](https://pearlmedia.com/projects/loopnet/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Dicks-HolidayGiftLocker_COVER-1024x689.jpg)\\ \\ Dick’s Sporting Goods: Holiday Gift Locker](https://pearlmedia.com/projects/dicks-sporting-goods-nygiftlocker/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/AirBNB_COVER-1024x688.jpg)\\ \\ AirBnB: #GoTheExtraMile](https://pearlmedia.com/projects/airbnb-guerrilla-projection/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Coachella_mirage.jpg)\\ \\ Coachella: “Mansion Mirage”](https://pearlmedia.com/projects/coachella-3d-projection-mansion/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-WorldSeries_COVER-1024x688.jpg)\\ \\ Chevrolet: World Series Home Run Derby](https://pearlmedia.com/projects/chevy-world-series-home-run-derby/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/blacklist_COVERHEADER-1024x576.jpg)\\ \\ NBC: The Blacklist](https://pearlmedia.com/projects/nbc-the-blacklist/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Coachella_Spaceman.jpg)\\ \\ Coachella: “Space Man”](https://pearlmedia.com/projects/coachella-2014/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/si-screen-shots2_COVER-1024x480.jpg)\\ \\ Sports Illustrated: 2013 Swimsuit Issue](https://pearlmedia.com/projects/sports-illustrated-2013-swimsuit-issue-3d-projection/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Pepsi-Still-Video-1024x576.jpg)\\ \\ Pepsi: “Keep the Party Rajun”](https://pearlmedia.com/projects/pepsi-superbowl-xlvii/) [![](https://pearlmedia.com/wp-content/uploads/2014/10/LEX_COVER-1024x682.jpg)\\ \\ Lexus: Earth Night](https://pearlmedia.com/projects/lexus-earth-night/) [![](https://pearlmedia.com/wp-content/uploads/2014/09/HIGHMARK_COVER.jpg)\\ \\ Highmark: Social Media Olympic Podium](https://pearlmedia.com/projects/highmark-olympic-podium/) [![](https://pearlmedia.com/wp-content/uploads/2014/09/TNT-RizzoliInteractive-1024x683.jpg)\\ \\ TNT: Rizzoli & Isles “Interactive Crime Scene”](https://pearlmedia.com/projects/tnt-rizzoli-isles-interactive-crime-scene/) [![](https://pearlmedia.com/wp-content/uploads/2014/09/Rolling-Stones_COVER-1024x688.jpg)\\ \\ The Rolling Stones: 3D On-Spot](https://pearlmedia.com/projects/the-rolling-stones-3d-on-spot-projection/) [![](https://pearlmedia.com/wp-content/uploads/2014/09/THQ-COVERHEADER-1024x688.jpg)\\ \\ THQ: Comic Con](https://pearlmedia.com/projects/thqs-saints-row-the-third/) #### Last Updated and Effective as of: March 16, 2020 * * * Pearl Media LLC (“Pearl Media”, “we”, “our” or “us”) understands that privacy is important to our users. Protecting your information is our priority. This Privacy Policy discloses our practices regarding information collection and usage for www.pearlmedia.com (the “Website”) and any websites, apps, communications or services that we provide (collectively, the “Services”), unless another applicable privacy policy is posted on that Service. ### Overview - We collect Personally Identifiable Information (as defined below) from users of our Services when it is voluntarily provided to us and use it for the purposes for which it was provided (see [**_Information We Collect Directly From You_**)](https://pearlmedia.com/privacy-policy/#info-we-collect). - We automatically collect certain information, such as browsing activity, from users of our Services for operational and analytical purposes (see **_[Information We Collect From You Automatically](https://pearlmedia.com/privacy-policy/#auto-info)_**). - We will not use or share your Personally Identifiable Information with anyone except as described in this Privacy Policy. - We do not “sell” personal information in the manner set forth under California law as described below (see **_[California Consumer Notice](https://pearlmedia.com/privacy-policy/#california-consumer-notice)_**). Please read this Privacy Policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, you should not use the Services. By accessing or using the Services, you agree to this Privacy Policy. If you have questions, you can always contact us using the information in the section below titled **_[Contact](https://pearlmedia.com/privacy-policy/#contact)_**. IF YOU ARE A RESIDENT OF CALIFORNIA OR NEVADA, PLEASE SEE THE SECTIONS “ [CALIFORNIA CONSUMER NOTICE](https://pearlmedia.com/privacy-policy/#california-consumer-notice)” OR “ [NEVADA PRIVACY RIGHTS](https://pearlmedia.com/privacy-policy/#nevada-privacy-rights)” FOR SPECIFIC DISCLOSURES WITH RESPECT TO OUR COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AND ADDITIONAL RIGHTS YOU HAVE UNDER APPLICABLE LAW. ### Information We Collect Directly From You: We may collect information, including Personally Identifiable Information, when you provide such information to us directly, such as when you send us an email, fill out a contact form or otherwise interact with us on the Website or through our Services. Your provision of your Personally Identifiable Information to us is completely voluntary. “Personally Identifiable Information” is information that specifically identifies you as an individual. Categories of Personally Identifiable Information we collect directly from you include identity data (e.g., name or other similar identifiers) and contact data (e.g. address, email address, telephone number). We may also collect other information that you directly provide us including marketing and communications data (e.g. your preferences in receiving marketing from us). ### Information We Automatically: Pearl Media, our service providers or our third party partners may also automatically collect information from you when you visit our Website and use our Services through cookies and other tracking technologies. Such information does not directly identify you as an individual and may include: Cookies and Similar Technology: - We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Website or our other Services. “Cookies” are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website and analyze browsing patterns. Such data may include, without limitation, the address of the websites you visited before and after you visited the Website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visit and what links you clicked on, the region where your device is located, and geo-IP data.We may use cookies to customize your visit to the Website and for other purposes to make your visit more convenient or to enable us to enhance our Services. Site Analytics: - We may work with third-party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Website. One such provider is a web analytics service provided by Google. Google Analytics uses cookies to help analyze how users use the Website. The information generated by the cookie about your use (including your IP address) will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on activity for its staff and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You may refuse the use of cookies by selecting the appropriate settings in your browser. By using the Website and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the Google Analytics’ currently available opt-outs for the web, found at [https://tools.google.com/dlpage/gaoptout/](https://tools.google.com/dlpage/gaoptout/). **Additional Utilities** We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the [Microsoft Privacy Statement](https://privacy.microsoft.com/privacystatement). Additionally, we partner with VWO to provide A/B testing in order to optimize and improve user experience. Website usage data is captured using technologies like cookies, web logging, and/or other direct and indirect methods. For more information visit the [VWO Privacy Policy](https://vwo.com/privacy-policy) ### How We Use Your Information: We use Personally Identifiable Information and other information as described herein including for the following purposes: - to contact you about and provide you with our Services, - to personalize your experience with us including by presenting products or offers tailored to you, - to respond to your direct inquiries, - to add you to our mailing lists and send you emails from time to time, - for any additional purposes with your consent. We also reserve the right to supplement your Personally Identifiable Information with information we gather from other sources which may include information we gather from online and offline sources. Finally, we reserve the right to use and disclose information that is not Personally Identifiable Information in any manner permitted by law except as otherwise provided in this Privacy Policy. ### Non-Personally Identifiable Information: As noted above, we may collect information that is not Personally Identifiable Information (“Non-Personally Identifiable Information”). We may aggregate or de-identify Personally Identifiable Information so that the information does not personally identify you or anyone else, such as by using Personally Identifiable Information to calculate the percentage of our customers who live in a particular area. Because Non-Personally Identifiable Information, including aggregate or de-identified information, does not personally identify you, we may collect, use and disclose Non-Personally Identifiable Information for any purpose permitted by law and subject to the section titled “ **[California Consumer Notice](https://pearlmedia.com/privacy-policy/#california-consumer-notice)**”. In some instances, we may combine Non-Personally Identifiable Information with Personally Identifiable Information. If we combine any Non-Personally Identifiable Information with Personally Identifiable Information, the combined information will be treated by us as Personally Identifiable Information. ### How We Share Your Information: Besides using your Personally Identifiable Information ourselves, we may send your Personally Identifiable Information and other information to other companies, affiliates and third parties in the following instances: - _Service Providers._ We may share your Personally Identifiable Information with third parties who may use your information to provide us services such as website hosting, data analysis, infrastructure provision, information technology services, customer service, e-mail delivery services, auditing, and anti-fraud monitoring. These third parties may have access to Personally Identifiable Information that is necessary to perform their functions. - _Legal Compliance and to Defend Our Rights._ We may disclose Personally Identifiable Information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. - _Business Transfers._ We may share your Personally Identifiable Information and other information with third parties in connection with a corporate restructuring, acquisition, divestiture or similar transaction. - _Aggregated or Non-Personally Identifiable Information._ We may share aggregated information or Non-Personally Identifiable Information with unaffiliated third parties, such as business partners, manufacturers, distributors and retailers, in a form in which means the shared information will not contain nor be linked to any Personally Identifiable Information, to improve and enhance your experience using the Website and Services and for our market research activities. Please note that if you specifically consent to additional uses of your Personally Identifiable Information, we may use your Personally Identifiable Information in a manner consistent with that consent. ### Security: The security of your information is very important to us. We attempt to provide for the secure transmission of your information from your computer to our servers by utilizing encryption software. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Pearl Media, or information stored on the Website, our Services or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website or Services demonstrates your assumption of this risk. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personally Identifiable Information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the **_[Contact](https://pearlmedia.com/privacy-policy/#contact)_** section below. ### Data Retention: We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Website or Services and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregated data previously collected. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties. ### Protection for Children: Our Website and Services are intended for ages 18 and over. We do not knowingly collect Personally Identifiable Information from minors. When we become aware that Personally Identifiable Information (or other information that is protected under applicable law) from a child under 13 (or such other age as may be restricted under local law) has been collected, we will use all reasonable efforts to delete such information from our database. If you believe we might have any Personally Identifiable Information from or about a child under 13, please contact us at [privacy@pearlmedia.com](mailto:privacy@pearlmedia.com). ### Other Websites & Social Networking Services: As a convenience to you, we may provide links to third party websites, apps or services from within the Website or Services. We are not responsible for the privacy practices or content of these third party sites, and by providing a link we are not endorsing or promoting such third party sites. When you navigate away from our Website or Services, you do so at your own risk. We encourage you to read the policies and terms of every website, app or service you visit. The Website or Services may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Website or Services, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly. You should be aware that Personally Identifiable Information which you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise online may be viewed and used by others. We are unable to control such uses of your Personally Identifiable Information, and by using such services you assume the risk that the information provided by you may be viewed and used by third parties. ### Opt-Out: To opt-out of any future promotional messages from us, you should send an unsubscribe request to us at [privacy@pearlmedia.com](mailto:privacy@pearlmedia.com). We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of the Website or Services may no longer be available to you. If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at [www.allaboutcookies.org](https://www.allaboutcookies.org/). By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected. ### Changes to Policy: We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time, provided that any such modifications will only be applied prospectively. Your continued use of the Website or Services following the posting of any changes to this policy means you accept such changes. ### Contact: For questions or concerns relating to privacy, we can be contacted at: [privacy@pearlmedia.com](mailto:privacy@pearlmedia.com). ### Site Maintenance: Our Website is maintained in the United States of America. If you are located outside the U.S., by using the Website, you authorize the export of your information to the USA and its storage and use as specified in this policy. ### California Consumer Notice: We collect information (some of which may also constitute Personally Identifiable Information) that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The California Consumer Privacy Act of 2018 (“CCPA”) refers to such information as “personal information.” If you are a California consumer, as defined by CCPA, the CCPA provides you with specific rights regarding your personal information. This section describes the rights that California consumers, and those with similar rights by law in their home jurisdiction, have and explains how to exercise those rights. To be clear the rights in this section are not intended to grant you additional rights, but just your rights under CCPA. The uses of personal information below are in addition to those listed above. **Information We Collect; How We Collect** **It; How We Use It** Information about our data collection during the prior 12 months is described below. We have also disclosed such information form a business purpose during the prior 12 months, and will do so in the future. California consumers may access, delete and control certain uses of their information as set forth in **_Rights to Your Information_**. ### Sharing of Personal Information: Pearl Media may disclose your personal information to a third party for a business purpose. The CCPA defines “sell” much broader than what you would intuitively expect, and includes releasing, disclosing, disseminating, making available, transferring the personal information for monetary or other valuable consideration. We do not “sell” your personal information, as that term is defined under the CCPA. ### Rights to Your Information: _**Right to Know About Personal Information Collected, Disclosed or Sold**_ As a California consumer, you have the right to request that we disclose certain information to you about our collection, use, disclosure or sale of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see **_[Exercising Access and Deletion Rights](https://pearlmedia.com/privacy-policy/#exercising-access-deletion-rights)_**), and subject to certain limitations that we describe below, we will disclose such information. You have the right to request any or all of the following: - The categories of personal information we collected about you. - The categories of sources from which the personal information is collected. - Our business or commercial purpose for collecting or selling that personal information. - The categories of third parties with whom we share that personal information. - The specific pieces of personal information we collected about you (also called a data portability request). _**Deletion Request Rights**_ You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see **_[Exercising Access, Data Portability, and Deletion Rights](https://pearlmedia.com/privacy-policy/#exercising_access_deletion_rights)_**), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. However, we maybe retain personal information that has been de-identified or aggregated. Furthermore, we may deny your deletion request if retaining the information is necessary for us or our service provider(s) in order to perform certain actions set forth under CCPA, such as detecting security incidents and protecting against fraudulent or illegal activity. ##### _**Exercising Access and Deletion Rights**_ To exercise the access and deletion rights described above, please submit a request to us by contacting us at 973.492.2300 or by visiting [privacy@pearlmedia.com](mailto:privacy@pearlmedia.com). Only you, or a person or business entity registered with the California Secretary of State that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above. The request should include your contact information and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. In addition, you should provide sufficient information that allows us to reasonably verify that you are the person about whom we collected the personal information or an authorized representative of that person. For more information about verification, see **_Response Timing and Format_** immediately below. _**Response Timing and Format**_ We will respond to consumer requests in a reasonably timely manner. If we require extra time to respond, we will inform you of the reason and extension period in writing. In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. The method used to verify your identity will depend on the type, sensitivity and value of the information, including the risk of harm to you posed by any authorized access or deletion. Generally speaking, verification will be performed by matching the identifying information provided by you to the personal information that we already have. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request (and will not be made more than twice in a 12-month period). If we cannot comply with a request, or cannot fully comply with a request, the response we provide will also explain the reasons we cannot comply. We will not discriminate against you for exercising any of your CCPA rights. ### Nevada Privacy Rights: If you are a Nevada resident, you have the right to request that we do not sell your covered information (as those terms are defined in N.R.S. 603A) that we have collected, or may collect, from you. We do not sell your covered information, however, if you would like to make such a request you may do so by contacting us at [privacy@pearlmedia.com](mailto:privacy@pearlmedia.com). ![video thumbnail](https://i.vimeocdn.com/video/321861534-3e6701402a4151a9d3f311ba498faee2a27780ce563d309f042ffd28a38b2267-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 03:57 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Mannequin mapping showcase](https://vimeo.com/46233103) from [Pearl Media](https://vimeo.com/pearlmedia) on [Vimeo](https://vimeo.com/). ### PEARL MEDIA LLC is the U.S. leader in immersive and interactive out-of-home experiences. We create lasting impressions by manipulating building facades and surfaces through the use of 3D animation, projection and lighting through our proprietary 3D mapping software/hardware. [![](https://pearlmedia.com/wp-content/uploads/2022/12/mannequin-map-print-copy1.png)](https://pearlmedia.com/wp-content/uploads/2022/12/mannequin-map-print-copy1.png) We are pleased to announce Mannequin Mapping: Pearl’s newest form of mapping technology, allowing us to change out clothing, appearances and settings on naked mannequins through the use of our exclusive projection technology. Mannequin Mapping will innovate the current mannequin industry and be a valuable addition to corporate events, parties, media outlets, trade shows and more. **Capabilities** - The projection system can isolate the mannequin or map the background as well - Limitless combinations of branding content for the mannequin and background - Can cycle or be patron-controlled through touch screen / smartphone apps - Possibilities include consumers’ faces mapped to mannequins, augmented reality for individual mannequins, interactive feedback through apps. [![](https://pearlmedia.com/wp-content/uploads/2022/12/mannequin-map-print.png)](https://pearlmedia.com/wp-content/uploads/2022/12/mannequin-map-print.png) [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2/ "Read More: Last Week Today @ Pearl Media 2.13.2020") ### [Last Week Today @ Pearl Media 2.13.2020](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2/ "Read More: Last Week Today @ Pearl Media 2.13.2020") February 14, 2020 Random Pearl Quote of the Week: “My funny valentine… sweet, comic valentine… you make me smile with my heart" - Frank Sinatra FENTY BEAUTY IN LA Fenty Beauty full-y took over LA with its Full Frontal Mascara campaign on our... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2/ "Read More: Last Week Today @ Pearl Media 2.13.2020") Put your brand front and center at the 2nd busiest subway stop in all of New York City. As your target demographic travel to and from Barclays Center or along Atlantic Avenue, they won’t miss our premiere digital network throughout Atlantic Terminal. Access a massive portion of your demographic and become the main attraction with Pearl’s exclusive building partnerships. ![Atlantic Terminal – Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Atlantic-Terminal-Sub-Header.jpg) ## Brooklyn’s Top Digital Network Adjacent to Barclays Center [![H M 1](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-1.jpg) [![H M 2](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-2.jpg) [![Ny Aquarium 1](https://pearlmedia.com/wp-content/uploads/2022/12/NY-Aquarium-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/NY-Aquarium-1.jpg) [![Ny Aquarium 2](https://pearlmedia.com/wp-content/uploads/2022/12/NY-Aquarium-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/NY-Aquarium-2.jpg) [![Pandora 1](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-1.jpg) [![Pandora 2](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-2.jpg) [![Pandora 3](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-3.jpg) [![Pandora 4](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-4.jpg) [![Pandora 5](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-5.jpg) [LOAD MORE](javascript:;) [![Pandora 6](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-6-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Pandora-6.jpg) [![Stella 1](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-1.jpg) [![Stella 2](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-2.jpg) [![Stella 3](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-3.jpg) [![Stella 4](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-4.jpg) [![Stella 5](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-5-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-5-1.jpg) [![Stella 6](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-6-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-6.jpg) [![Sweetgreen 1](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-1.jpg) [![Sweetgreen 2](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-2-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-2-1.jpg) [![Sweetgreen 3](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-3.jpg) [![Sweetgreen 4](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-4.jpg) [![White Claw 2](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-2.jpg) [![White Claw 3](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-3.jpg) [![White Claw 4](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-4.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") (Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout New York City, Brooklyn, Chicago, and Los Angeles. In addition, Pearl continues to focus on delivering brands more specific media buys through partnerships with some of the most sought-after mixed-use developments and large format OOH assets in urban core downtown markets around the country. The acquisition enables the Company to provide significant, expanded reach to high impact media within trendsetting hubs of major cities. “Pearl Media was born in OOH on the street level, pioneering the acceptance of Storefronts into the OOH media mix over a decade ago. Today the business has grown in several directions, however we have never lost our love for the medium and we recognized LURE has done an amazing job building out this high-profile permitted inventory in some of the top neighborhoods and cities in the country. We could not be more thrilled about the opportunity in front of us to continue to build out this portfolio with the expanded team,” said Joshua Cohen, CEO of Pearl Media. “Josh and his team have done an extraordinary job building Pearl into a leader in the OOH space and giving it the competitive edge that it has today. Seaport has invested in OOH companies over the last 25 years, and we believe that the collection of Pearl and LURE assets is extremely unique and attractive in the markets in which they operate,” said Bob Tamashunas, Partner at Seaport Capital. “We are excited to further develop the business they have created and partner with the team to help grow Pearl both organically and inorganically.” For the last 8 years, LURE Outdoor has led the way in curating and developing niche “can’t miss” eye-level Billboards and in-window displays, capturing consumers’ attention with bold and innovative campaigns. LURE’s assets have allowed brands to break through the busiest, most desirable streets and neighborhoods to connect with consumers. “With shared values and a shared love for street-level OOH media, joining Pearl is the ideal next step for LURE to grow. We are excited to see Pearl’s vision for the combined entity come to fruition”, said Jonny Kaloudis, CEO of LURE. ![](https://pearlmedia.com/wp-content/uploads/2022/12/LURE_02.gif) **About Pearl Media** Pearl Media develops, manages and sells unique marketing, digital and static media opportunities. Working with best-in-class real estate assets, Pearl develops urban core, mixed-use commercial space, transit centers and transit adjacent properties in top markets with premium place-based static and digital signage. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. For more information, please visit [https://pearlmedia.com](https://pearlmedia.com/). **About Seaport Capital** Founded in 1997, [Seaport Capital](https://www.seaportcapital.com/) is a lower middle-market buyout firm that invests in communication infrastructure and services, business and information services, and media companies (the “Focus Sectors”). Seaport typically invests $10 to $40 million of equity capital in companies generating EBITDA between $3 and $15 million. Seaport is currently investing through Seaport Capital Partners VI, a 2020 vintage fund. Seaport’s substantial industry expertise and investing experience enable it to develop successful strategies in partnership with management teams; its relationships and professionals help achieve them. Nearly all of Seaport’s platform investments have been owned by founders or entrepreneurs seeking a collaborative institutional partner to provide the financial and operational resources to grow their businesses and execute on a successful strategic plan. For additional information, visit [https://www.seaportcapital.com](https://www.seaportcapital.com/). [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://www.mediabistro.com/agencyspy/op-ed-rebuttal-why-experience-marketing-will-never-die_b62611#.Uyxe7h4apDI.tumblr "Read More: Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy") ### [Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy](https://www.mediabistro.com/agencyspy/op-ed-rebuttal-why-experience-marketing-will-never-die_b62611\#.Uyxe7h4apDI.tumblr "Read More: Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy") March 24, 2014 If you have a spare minute (more like 10), check out this op-ed from AgencySpy last week. It touches on the potential and issues surrounding experiential marketing... [READ MORE](https://www.mediabistro.com/agencyspy/op-ed-rebuttal-why-experience-marketing-will-never-die_b62611#.Uyxe7h4apDI.tumblr "Read More: Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy") Commuting is a necessity for most individuals, and whether they do so on foot, by car, bus, or metro, a single glance at their surroundings will likely draw their attention to one of the oldest forms of advertising in existence, street-level advertising. This advertising method has been around for ages and it’s not going away anytime soon. Read on to learn about the top 10 street-level ad trends predicted for 2023. ## 1- Digital Signs For decades, [OOH advertisements](https://pearlmedia.com/our-products/large-format-ooh/) have mostly taken the form of printed posters or banners, but digital formats are becoming more and more accessible to advertisers. The way technology has rapidly developed over the past few years has made digital advertising more affordable for smaller companies. Additionally, the diverse advertising options that have come about make digital ads an appropriate fit for businesses from all industry types. ## 2- 3D or 360° Advertising Moving ads garner attention and when they do so in the right way, the advertisements practically pay for themselves. You might recall recent viral videos featuring a moving sign in Japan, where a massive digital cat seemingly interacts with passersby on the street. Ads that look and feel like they’re stepping into real life create memorable, positive impressions and as such, [many companies are planning to experiment with this ad type](https://oaaa.org/blog-posts/5-predictions-for-programmatic-ooh-2023-edition/) in the new year. ## 3- Mobile Interaction Ads that encourage users to interact with them via mobile devices have been around for a couple of years, and the trend might not be dwindling in 2023. Street-level advertising will likely continue to come with QR codes or other linking [capabilities that enable viewers to take advantage of deals and promotions in real time](https://asana.com/resources/marketing-trends). ## 4- Live Advertisements During the pandemic, streaming content became wildly popular because consumers needed pleasant distractions and human interactions during quarantine. Some smart advertisers saw an opportunity to market products and services this way and took the format to street-level advertising. Displaying live advertisements will likely become a successful trend in DOOH (digital out-of-home) advertising in 2023. ## 5- Video Ads As mentioned above, moving ads often generate positive results in terms of getting attention. Taking street-level advertising into the 21st century by playing short video ads on digital signs not only serves to present more information than a static poster but sound and movement will also do a better job of drawing consumers toward the ads offering them a product or service. However, advertisers need to pay attention to the length of their video ads, as [more than 50% of people surveyed stated that they lose interest in ads](https://explodingtopics.com/blog/advertising-trends) after 20 seconds of runtime. ## 6- Incorporating AI Artificial intelligence is experiencing a development boom in recent years and these programs are now being utilized to perform a variety of tasks, including customer service automation, art generation, data analysis, and more. Fortunately, the many uses for AI include advertising, even in the street-level format. By using machine-learning programs in street-level ads, data collection, analysis, and real-time interaction capabilities [can take OOH ads to seemingly futuristic levels](https://digitalmarketinginstitute.com/blog/what-are-the-top-digital-marketing-trends-for-2023). For example, AI can observe consumer behaviors, direct customers to their desired shopping destinations, and predict audience interests. ## 7- Added Focus on Value With the sheer number of ads displayed in all of today’s environments, low-effort ads are no longer going to be enough to generate sales. Consumers are smart, and they tend to have more interest in ads that promote something of value instead of blatantly trying to make a sale. Customers want to see ads that relate to them and provide solutions for their pain points. As such, successful advertisers will pay more attention to presenting value in their ads. ## 8- A Change in Traditional Strategies Due to competition for favorable ad space, static ads are slowly becoming a thing of the past. Digital advertising allows businesses to step away from printed advertisements and promotes the development of creative, non-traditional advertising strategies. Because digital ads can be displayed in a carousel of various pieces, ad space is becoming easier to come by. Furthermore, displaying a wide variety of ads will likely keep consumers interested for a longer period of time as opposed to quick glances at static ads. ## 9- Increased Affordability Because street-level advertising has stepped into the digital age, the opportunities available with this ad method have become limitless. Not only do digital ads enable several businesses to post their ads in the same space, but they also present an array of display sizing options, as well as photo and video format variability. With space becoming less competitive and printing and installation costs being cut significantly, [more businesses are finding affordable ways](https://www.digitaljournal.com/pr/out-of-home-ooh-advertisement-market-2023-latest-developments-recent-trends-in-depth-analysis-size-share-business-strategy-forecast-to-2029) to promote their products to people walking the streets, driving, or using public transportation. ## 10- Motion Detection Businesses that utilize digital street-level advertising have an additional cost-saving opportunity when working with monitors that detect motion. Rather than having ads displayed on a loop at all hours of the day, motion detection features enable ad monitors to stand by [until the monitor detects the presence of a consumer approaching](https://www.thedrum.com/opinion/2022/12/14/how-targeting-evolving-digital-out-home). Once the area is populated, the monitor will light up and the ad or ads will play. If anything, this glimpse into recent developments in OOH advertising methods goes to show that this market is still highly valuable. For business leaders who want to harness the potential that street-level advertising offers, [contact Pearl Media](https://pearlmedia.com/contact/). Our marketing and advertising experts have a finger on the pulse of marketing trends and strategies and we can help you reach your audience in the most effective ways possible. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-11-16-2022/ "Read More: Last Week Today @ Pearl Media 11.16.2022") ### [Last Week Today @ Pearl Media 11.16.2022](https://pearlmedia.com/last-week-today-pearl-media-11-16-2022/ "Read More: Last Week Today @ Pearl Media 11.16.2022") November 16, 2022 Random Pearl Quote of the Week: "Diamonds are nothing more than chunks of coal that stuck to their jobs" - Virginia Burden PORSCHE We recently added the illustrious Brickell City Centre to our signage network and we are already... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-11-16-2022/ "Read More: Last Week Today @ Pearl Media 11.16.2022") ![video thumbnail](https://i.vimeocdn.com/video/1943859892-9865d9ae59404d6dcfcf8974afc2499bf125c6ddbaa01aa29ada06c6f5f2833e-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:33 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/1024500951) Stripe’s powerful payments platform lets you accept credit cards, debit cards, and popular payment methods worldwide—all through a single integration. Enjoy the advanced features Stripe has to offer and spot our digital and static billboard domination throughout the Las Vegas strip, Brookfield Place, Manhattan West, and the streets of NYC! [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_LV8_1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_LV8_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_LV8_11-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_LV8_11.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_BFPL_1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_BFPL_1.jpg) [![Sustainable Advertising: The Future of Eco-Friendly Marketing](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_BFPL_7-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_BFPL_7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_BFPL_10-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_BFPL_10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_MW_3-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_MW_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_MW_6-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_MW_6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY141_6-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY141_6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY142_1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY142_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY233_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY233_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY236_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/Stripe_NY236_3.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ## [Hindsight series premiere billboards…](https://www.dailybillboardblog.com/2014/12/tv-week-hindsight-series-premiere.html "Read More: Hindsight series premiere billboards…") January 30, 2015 ... [READ MORE](https://www.dailybillboardblog.com/2014/12/tv-week-hindsight-series-premiere.html "Read More: Hindsight series premiere billboards…") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/feed-goes-interactive/ "Read More: THE FEED GOES INTERACTIVE") ## [THE FEED GOES INTERACTIVE](https://pearlmedia.com/feed-goes-interactive/ "Read More: THE FEED GOES INTERACTIVE") January 19, 2015 HP TAKES OVER CHELSEA MARKET TO GROW SPROUT https://vimeo.com/115580826 The launch of the Chelsea Market Feed marked our proclamation that digital networks are ready for a revolution. Delivering value for brands, consumers and tenants alike, the... [READ MORE](https://pearlmedia.com/feed-goes-interactive/ "Read More: THE FEED GOES INTERACTIVE") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.dailydooh.com/archives/103502 "Read More: How To Sample A Sprout @PearlMedia Style") ## [How To Sample A Sprout @PearlMedia Style](https://www.dailydooh.com/archives/103502 "Read More: How To Sample A Sprout @PearlMedia Style") January 19, 2015 ... [READ MORE](https://www.dailydooh.com/archives/103502 "Read More: How To Sample A Sprout @PearlMedia Style") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/2015-top-5-predictions-marketers/ "Read More: 2015: Top 5 Predictions For Marketers") ## [2015: Top 5 Predictions For Marketers](https://pearlmedia.com/2015-top-5-predictions-marketers/ "Read More: 2015: Top 5 Predictions For Marketers") January 5, 2015 1\. Physical and digital collide to create something nobody has ever done before. Everyone wants to be the first — to do something own-able for a brand. One way to break new ground is to use things in combinations that have never been done... [READ MORE](https://pearlmedia.com/2015-top-5-predictions-marketers/ "Read More: 2015: Top 5 Predictions For Marketers") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/pearl-interactive-experiences-take-home-gold/ "Read More: Pearl Interactive Experiences Take Home Some Gold!") ## [Pearl Interactive Experiences Take Home Some Gold!](https://pearlmedia.com/pearl-interactive-experiences-take-home-gold/ "Read More: Pearl Interactive Experiences Take Home Some Gold!") November 5, 2014 Pearl took home a lot of hardware this week! We received 5 nominations and scored three wins from the Event Technology Awards and Digital Out-of-Home Awards ceremonies. Supported by partners Slingshot and RedPeg, our Texas On Tour traveling... [READ MORE](https://pearlmedia.com/pearl-interactive-experiences-take-home-gold/ "Read More: Pearl Interactive Experiences Take Home Some Gold!") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/new-look-pearl/ "Read More: The New Look of Pearl") ## [The New Look of Pearl](https://pearlmedia.com/new-look-pearl/ "Read More: The New Look of Pearl") November 3, 2014 Pearl Media rebrands with fresh new look and direction. You might have noticed already-Pearl Media has taken on a fresh new look. Triggered by our growth and focus, we've evolved the brand to more closely align with our pioneering... [READ MORE](https://pearlmedia.com/new-look-pearl/ "Read More: The New Look of Pearl") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/texas-on-tour-includes-five-interactive-immersive-experiences/ "Read More: Texas on Tour Includes Five Interactive Immersive Experiences") ## [Texas on Tour Includes Five Interactive Immersive Experiences](https://pearlmedia.com/texas-on-tour-includes-five-interactive-immersive-experiences/ "Read More: Texas on Tour Includes Five Interactive Immersive Experiences") October 13, 2014 The Pearl Media team designed and built seven custom kiosk installations stylized like passports, each housing an 80-inch and a 55-inch HD screen. The eighth annual Texas on Tour traveling interactive experience will give consumers a taste... [READ MORE](https://pearlmedia.com/texas-on-tour-includes-five-interactive-immersive-experiences/ "Read More: Texas on Tour Includes Five Interactive Immersive Experiences") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.digitalsignageconnection.com/texas-tour-includes-five-interactive-immersive-experiences-299 "Read More: Texas on Tour") ## [Texas on Tour](https://www.digitalsignageconnection.com/texas-tour-includes-five-interactive-immersive-experiences-299 "Read More: Texas on Tour") October 13, 2014 ... [READ MORE](https://www.digitalsignageconnection.com/texas-tour-includes-five-interactive-immersive-experiences-299 "Read More: Texas on Tour") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.adweek.com/news/advertising-branding/company-makes-billboards-come-life-major-brands-160074 "Read More: This Company Makes Billboards Come to Life for Major Brands") ## [This Company Makes Billboards Come to Life for Major Brands](https://www.adweek.com/news/advertising-branding/company-makes-billboards-come-life-major-brands-160074 "Read More: This Company Makes Billboards Come to Life for Major Brands") September 15, 2014 ... [READ MORE](https://www.adweek.com/news/advertising-branding/company-makes-billboards-come-life-major-brands-160074 "Read More: This Company Makes Billboards Come to Life for Major Brands") [« Prev](https://pearlmedia.com/news/page/25/)... [10](https://pearlmedia.com/news/page/10/ "Page 10") [20](https://pearlmedia.com/news/page/20/ "Page 20")... [24](https://pearlmedia.com/news/page/24/ "Page 24") [25](https://pearlmedia.com/news/page/25/ "Page 25") 26 [27](https://pearlmedia.com/news/page/27/ "Page 27") [28](https://pearlmedia.com/news/page/28/ "Page 28")... [Next »](https://pearlmedia.com/news/page/27/) If you want to increase your brand’s visibility in the city, billboards are a popular option. But with many types of advertising available, it can be challenging to maximize your return on investment (ROI) with billboard advertising. We’ll share useful insights and strategies to help make the most of your billboard advertising in Las Vegas. ## **1\. Know Your Audience** Las Vegas has a unique mix of audiences. These include tourists, business travelers, and locals. Understanding the specific demographics and interests of your target audience is crucial for selecting the right billboard locations and crafting effective messaging. Analyze your target audience’s age, gender, lifestyle, and interests to tailor messaging that resonates with them. When the billboard messaging targets the right audience, it not only captures attention but can also inspire action, be it visiting a website, making a purchase, or attending an event. This direct connection with the audience can significantly boost engagement and conversion rates. ## **2\. Choose the Right Location** Location is paramount in billboard advertising. Las Vegas offers a variety of billboard locations. These include bustling highways, high-traffic intersections, and iconic landmarks. When [selecting billboard locations](https://pearlmedia.com/locations-for-billboard-advertising/), think about how visible they are, the amount of traffic, and how close they are to your target audience. To reach business professionals, consider putting billboards in financial districts or along commuter routes. This can be more effective. Similarly, if targeting young adults, areas with vibrant nightlife or college campuses might be ideal. An experienced billboard advertising agency can guide you in choosing locations aligned with your target audience and maximize your advertising campaign’s reach. ## **3\. Ensure a Compelling Design** In the fast-paced world of Las Vegas, your billboard needs to stand out. Create visually appealing and compelling billboard designs that effectively communicate the message to the target audience. The design should be bold, clear, and memorable to capture attention and make a lasting impression. Use high-quality images, impactful colors, and concise messaging that resonates with your target audience. Keep your message short and to the point, as viewers have only a few seconds to process your ad. In a city known for its visual appeal, your billboard needs to stand out. Add interactive things like QR codes or social media hashtags to your billboard. This makes your ad more interesting and gets people to interact with it, which can help you get more customers. ## **4\. Get Your Timing Right** When it comes to billboard advertising, picking the right time to show your ad can make a big difference in how well it works. The right timing means your message reaches the right people at the right moment. This can boost your return on investment (ROI) on advertising spending. Products or services that are only popular at certain times of the year need to be advertised at the right time to make sense to people. For example, a new line of sweaters, scarves, and gloves is more likely to appeal to potential customers if you advertise when cold weather is approaching. Timing your billboard ad to run during times of heavy traffic or special events can also greatly increase the number of people who see it. ## **5\. Leverage Digital Billboards** Las Vegas is at the forefront of smart advertisements. With [digital billboards](https://pearlmedia.com/digital-ooh-advertising-drives-results/), you can change your ads often to keep up with new campaigns, promotions, or events. You can even use them to show real-time info like weather or traffic, which makes your brand more visible and relevant. Digital billboards are also a great way to promote your business during big events, shows, or conventions in Las Vegas. This can help increase your brand’s visibility. ## **6\. Measure and Analyze Your Campaign** Tracking the effectiveness of your billboard advertising campaign is essential for optimizing ROI. Use the latest in analytics and tracking technology to measure the impact of your billboard. Understanding metrics like view count, engagement, and conversion rates can help in improving advertising ROI and refining future strategies. However, measuring the impact of billboard advertising can be challenging. This is because it is difficult to directly attribute sales or other conversions to billboard campaigns. One way to achieve this is to track website traffic and social media engagement. If you include a [compelling call-to-action](https://www.businessnewsdaily.com/15935-how-to-develop-a-cta.html) (CTA) on your billboard, such as a QR code or a website, you can track how many people visit your website or engage with your social media pages after seeing your billboard. This can give you a general idea of how many people are seeing your billboard and how many are taking action. ## **7\. Partner With Experts** Billboards are one of the most effective ways to advertise your business and brand. But navigating the complexities of billboard advertising can be daunting, even for seasoned marketers and media buyers. An experienced OOH advertising agency can help you plan and run your billboard advertising campaign. They will help you choose the best locations for your billboards and design eye-catching ads. They will also help you measure the results of your campaign to get the most out of your advertising spend. While all OOH agencies operate within the broad spectrum of outdoor advertising, they offer different services, capabilities, and focuses. Consider these differences to find an agency that best aligns with their specific needs, goals, and values. ## **Contact Pearl Media Today for Help With Your Billboard Advertising in Las Vegas** Billboards are powerful tools for getting your brand in front of the intended audience. However, it can be expensive, so you will want to get the most out of your advertising budget. By implementing these strategies, you can maximize the ROI of your billboard advertising in Las Vegas. At Pearl Media, we work with building owners to create advertising opportunities for the best brands. If you need brilliant billboard ideas for your marketing efforts, don’t hesitate to [get in touch](https://pearlmedia.com/contact/) with us today to discuss how we can help. We can’t wait to hear from you! [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/uploads/2023/03/Porsche-3-640x427.jpg)](https://pearlmedia.com/the-rise-of-outdoor-media/ "Read More: The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape") ### [The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape](https://pearlmedia.com/the-rise-of-outdoor-media/ "Read More: The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape") April 3, 2023 Outdoor media is on the rise, and brands are taking notice. With the advent of new technologies, such as digital billboards and interactive experiences, outdoor advertising is becoming an increasingly attractive option for businesses looking to... [READ MORE](https://pearlmedia.com/the-rise-of-outdoor-media/ "Read More: The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape") ![video thumbnail](https://i.vimeocdn.com/video/618641138-b8a479f0a4a0ae2812f5a622ff474eb9eea906901a8bea456103e4e7e4a9e0f8-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 02:08 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen Touting the humanity of JetBlue’s customer service, Pearl created an interactive bait-and-switch experience. Through a digital storefront display, New Yorkers interacted with a virtual avatar of a JetBlue crewmember, Mary. Appearing as a recording, she quickly turned heads, engaging them in humorous real-time conversations. Mary has since become famous, netting over 15 million earned media impressions. _**Digital Out of Home Award** Best Brand Execution – Travel & Tourism 2015 **DSE Apex Award** Silver – Public Spaces 2016_ [![](https://pearlmedia.com/wp-content/uploads/2015/06/BTS-JW-DAY-03.01_23_20_05-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2015/06/BTS-JW-DAY-03.01_23_20_05.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/06/HEADER-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2015/06/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/06/jetBlue_Wingman_COVER-1024x688.jpg)](https://pearlmedia.com/wp-content/uploads/2015/06/jetBlue_Wingman_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/06/REVEAL-SHOT.00_00_08_05-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2015/06/REVEAL-SHOT.00_00_08_05.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/06/REVEAL-SHOT.00_08_25_19-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2015/06/REVEAL-SHOT.00_08_25_19.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. Dick’s Sporting Goods wanted to make a holiday party out of its big giveaway and keep it in the spirit of the season. Big was the operative word and Pearl delivered a huge locker in all red, built in the middle of NYC’s Flatiron Plaza. Locals and online contestants came to open the locker every 15 minutes and discover what they won. The locker had to be impossibly large to fit everything, and that included bikes, treadmills, kayaks, even the Yankee pitcher Mariano Rivera in the flesh. [![](https://pearlmedia.com/wp-content/uploads/2014/10/Dicks-HolidayGiftLocker_COVER-1024x689.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Dicks-HolidayGiftLocker_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1564-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1564.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1571-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1571.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1573-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1573.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1581-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1581.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1582_HEADER-1024x681.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1582_HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1585-1024x681.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1585.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1586-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1586.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1588-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1588.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1600-1024x680.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1600.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1607-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1607.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1610-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1610.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1616-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1616.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1621-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1621.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1634-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1634.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1646-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1646.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1686-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1686.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1706-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1706.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) Though both methods are effective for unique reasons, understanding the ins and outs of your options is vital when advertising your brand in prominent places. This article will dive deep into everything you need to know about these two approaches to reach more consumers and develop a well-rounded understanding of place-based media and branded spaces. ## **What is Place-Based Media?** Place-based media is an out-of-home (OOH) advertising that uses physical locations to deliver targeted messages to a captive audience. It can be used to promote products and services and to build brand awareness. Place-based media can be used indoors and outdoors in high-traffic areas like malls, airports, and public spaces. Place-based media can take on many forms and offers the advantage of targeting consumers in a specific location. The OOH advertising method includes some of the [following formats](https://pearlmedia.com/out-of-home-advertising-newest-trend/): - Large billboards - Bulletin boards - Wallscapes - Banners - Posters - Street furniture ads - Moving ads Place-based and OOH advertising are modern methods to reach audiences and capture attention quickly so they won’t forget your brand. These advertisements allow for creative freedom to highlight your brand’s uniqueness. ## **What are Branded Spaces?** Branded spaces are physical locations created to showcase a brand’s products and services. These spaces can range from a pop-up shop in a mall to a branded lounge in an airport. Branded spaces allow brands to create an immersive and interactive environment where consumers can experience the brand firsthand. Branded spaces can host special events, such as product launches and promotional activities. They can also be used to create a memorable customer experience, such as by offering hands-on activities, product demos, and interactive displays. Branded spaces can also build customer relationships by providing an opportunity to meet with brand ambassadors and receive personalized advice. ## **The Benefits of Place-Based Media** Place-based media is a [powerful tool](https://www.forbes.com/sites/forbestechcouncil/2022/10/17/how-offline-out-of-home-advertising-influences-online-action/?sh=16871c4f4d56) to build brand awareness and increase customer engagement. Place-based media has numerous benefits as a way to reach new audiences and target specific demographics and locations. Below is a breakdown of some specific benefits of place-based media that makes this method a winner for many people looking to earn income through their advertising space. ### **Increased Engagement** Place-based media allows advertisers to create an immersive, interactive experience for their audience, often leading to increased engagement and a greater return on investment for brands. ### **Targeted Reach to a Captive Audience** Place-based media can be tailored to specific audiences, allowing advertisers to target their message to a specific demographic and improving the [effectiveness](https://www.grandviewresearch.com/industry-analysis/location-based-advertising-market) of their campaigns. One of the primary benefits of place-based media is its ability to reach a captive audience, allowing advertisers to target a specific demographic. For example, a mall may have more of a female demographic, while an airport may have more business travelers. This allows advertisers to create more tailored campaigns to reach their desired audience. ### **Measurable Results** Place-based media allows brands to measure their campaigns’ effectiveness in real-time. Brands can track the number of visitors, the duration of their engagement, and other metrics to gauge the success of their campaigns. ### **Flexible Formats** Place-based media allows advertisers to choose the correct format for their message. This could include video walls, projection mapping, and interactive installations. Each of these formats offers a unique way to engage with the audience and create a memorable experience. ## **The Benefits of Branded Spaces** Branded spaces offer a variety of benefits for both building owners and property managers looking to earn income with advertising space, as well as for media buyers looking for advertising space in high-traffic, urban areas. Here are some of the key benefits of branded spaces. ### **Impactful Experiences** Branded spaces offer a unique way to create an impactful experience for customers. The interactive elements of the space can help customers connect with the brand on a deeper level. Through technology, brands can create an immersive experience that engages customers and encourages them to interact with the products and services offered. ### **Increased Brand Awareness** Branded spaces provide an effective way to increase brand awareness and recognition. By placing their brand front and center in a high-traffic area, companies can gain maximum exposure, leading to more customers and higher sales. ### **Cost-Effective Advertising** Branded spaces are a cost-effective way to advertise. By utilizing an existing space, brands can save money on the rental and setup costs associated with traditional advertising. Additionally, these spaces offer an effective way to reach a large number of people without having to buy multiple ad placements. ### **New Opportunities** Branded spaces offer brands new opportunities to reach customers. By utilizing technology, brands can create an immersive experience that engages customers and encourages them to interact with the offered product or service. This ability can lead to increased customer loyalty and more sales. ## **What Does Pearl Media Do?** Pearl Media is the leader in street-level out-of-home (OOH) advertising. At Pearl Media, we know that connecting with the consumer needs to happen fast and that most consumers won’t stop their days for an advertisement. That’s why we work to get your media on the busiest streets and cities in the country, from New York to Los Angeles to Nashville. ## **How Pearl Media Can Help** At Pearl Media, we partner with building owners and media buyers looking to create new advertising opportunities for their brands. We separate ourselves from the competition by providing a quality that standard billboard companies can’t and opportunities that your target consumers will connect with. We are experts in place-based OOH advertising and will help your brand take over entire buildings and walls with our handpicked inventory to ensure that people won’t miss your ad, no matter what they’re doing. At Pearl Media, you can bring your place-based advertising to life in densely populated areas and grow exponentially. [Contact us today](https://pearlmedia.com/contact/) to learn more about Pearl Media and our OOH advertising solutions and to reach audiences like never before. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/perrier-interactive-melting-storefront/ "Read More: Perrier – Interactive Melting Storefront") ### [Perrier – Interactive Melting Storefront](https://pearlmedia.com/perrier-interactive-melting-storefront/ "Read More: Perrier – Interactive Melting Storefront") September 14, 2010 Pearl Media Designs Virtual Snowball Fight Campaign for Verizon Wireless 14 September 2010 9 h 48 min Pearl Media, the Out Of Home company specializing in converting vacant retail storefronts into innovative advertising opportunities, has brought... [READ MORE](https://pearlmedia.com/perrier-interactive-melting-storefront/ "Read More: Perrier – Interactive Melting Storefront") ![video thumbnail](https://i.vimeocdn.com/video/587415779-39848d365d98c935fbc369c86369d58486f607d84c7997db99d1c4337d07f145-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 05:22 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen ; Meet Zachary Root, an adorable, funny, happy energetic 4 year old little boy. Zachary was born profoundly deaf which was a huge shock to the Root family. Through modern technology, cochlear implants gave him the gift of sound, allowing his speech and language development to thrive. As he got older, Zachary’s parents noticed there was still a difference between him and his peers. After months of questioning and research, it was finally concluded that Zachary has Usher Syndrome type 1F. Hearing this tragic tale, we knew we had to get involved. Our efforts finally culminated in this emotional roller coaster of a video and promotion of charity spin event, Sight.Sound.Cycle. **FOR MORE INFO:** [Usher1F.org](https://usher1f.org/zachary-root/) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) _Random Pearl Quote of the Week:_ _“Collaboration has no hierarchy. The Sun collaborates with soil to bring flowers on the earth.”_ _\- Amit Ray_ * * * **_GORGIE_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/2ab0dbd7-05e9-f62f-a42c-37ff8e70b5a9.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) Fuel your ambitions in 2025! Get Gorgie, the energy drink built for the future. See it on our eye-level billboard in the heart of NYC. * * * **_GET SAUZ_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/887037a9-f8a0-e718-3c7f-f3bd8ffc9a58.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) There’s a new family secret in the kitchen. Discover the rich, bold flavor of Get Sauz tomato sauce - on our eye level billboard in NYC. * * * **_BITES_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/0a449289-d116-5e42-bf4b-58ac823ca6d4.gif)](https://pearlmedia.com/our-products/eye-level-media/streetscapes/) Twist up your snack game with Bites, the soft, chewy pretzels that hit the spot every time! Take ‘em on-the-go on see it on our billboard in NYC. * * * **_WOLFMAN_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/f808b002-0e97-8b7b-63ac-c07466cca05f.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) What if someone you love became something else? _Wolfman_ is in theaters now. Brace yourself for the horror and catch it now on our eye-level billboard! * * * **_HEXCLAD_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/2742aeae-2889-a1ac-b67d-b9968305cf28.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) Gordon Ramsay telling it like it is. HexClad is the top choice for premium cookware. Get inspired and see HexClad now on our eye-level billboard in NYC. * * * **_THE LATEST AT PEARL!_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/_compresseds/26070e9e-012e-24d1-f286-464c17beedbf.jpg)](https://pearlmedia.com/) Bringing the Pearl spirit into the office, our Chief Operating Officer brought her pup Levon to work! * * * [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-10-21-16/ "Read More: Last Week Today @ Pearl Media 10.21.16") ### [Last Week Today @ Pearl Media 10.21.16](https://pearlmedia.com/last-week-today-pearl-media-10-21-16/ "Read More: Last Week Today @ Pearl Media 10.21.16") October 21, 2016 Random Pearl Quote of the Week: “I favor Pearl on screen and in my private life.” - Grace Kelly No More IOU's For Lunch! Venmo’s new “Pony Up” campaign is all about taking some of the... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-10-21-16/ "Read More: Last Week Today @ Pearl Media 10.21.16") “We are excited to have Shannon join the Pearl Media team,” said Jen Lee Almeida, Chief Operations Officer. “Shannon’s experience in the industry coupled with her personality make her a perfect fit as both a representative for Pearl at the esteemed Salesforce Transit Center, as well as a part of the Pearl Media family,” added Almeida. As the new Director of Revenue and Operations at Pearl Media, Shannon will be Pearl’s primary point of contact for Salesforce Transit Center (SFTC), interfacing with the property management group and the various transit agencies who serve the facility. She will be responsible for engaging with brands and agencies in the area to promote and sell through opportunities for the STC DOOH media and promotional platform. Durkan will also work with clients and agencies on traditional and experiential media activations at Pearl assets nationwide. “I’m excited to join Pearl Media as their new Director of Revenue and Operations in the Bay Area,” said Shannon. “I’ve known about Pearl Media for over ten years and it’s impressive to see their growth and development in trend-setting executions. I look forward to creating rewarding and innovative advertising opportunities for new and existing clients across the country.” Working on the buying side for OOH agencies like Outdoor Services (OSI), Kinetic and Outdoor Media Alliance (OMA), Shannon has had the opportunity to work with large clients like Microsoft, Chevron, Barclay’s, and VMware. Over a six-year period, she implemented impactful OOH plans that leveraged social media, trending technologies and experiential elements. In recent years, Shannon managed the Bay Area for Clear Channel Airports. Her primary focus was revenue growth through broader customer strategy. She also was a strong contributor to the first all-digital airport in the country. Shannon and her husband live in the San Francisco area, where she is on the board of the United Irish Cultural Center and an active member of the Rotary Club of San Francisco. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-9-18-24/ "Read More: Last Week Today @ Pearl Media 9.18.24") ### [Last Week Today @ Pearl Media 9.18.24](https://pearlmedia.com/last-week-today-pearl-media-9-18-24/ "Read More: Last Week Today @ Pearl Media 9.18.24") September 18, 2024 “The bigger the dream, the more important the team.” - Robin... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-9-18-24/ "Read More: Last Week Today @ Pearl Media 9.18.24") ![video thumbnail](https://i.vimeocdn.com/video/527958822-0c52223350141afb2274a9ecc976d8671f1bfa4f7932b6c788340787b1697296-d?mw=80&q=85) Playing in picture-in-picture More options Play 00:00 01:02 SettingsPicture-in-PictureFullscreen Share QualityAuto SpeedNormal Featuring Chevrolet’s all new city-smart Trax, five storefronts guided consumers to local Hidden Gems such as bars, restaurants, museums and music venues. Located within New York, Chicago and Los Angeles, urban explorers were asked a series of questions to determine their personal interests. Upon answering, a massive video theater screen inside the storefront reacts, taking users on a journey to their unique Hidden Gem. Post experience, consumers were emailed their selection and directed to more Hidden Gems via Trax microsite. _**Digital Out of Home Award** Best Brand Execution – Automotive 2016Members Choice 2016_ [![](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8781-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8781.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8799-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8799.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8819-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8819.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8860-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8860.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8871-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8871.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8872-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/MG_8872.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/CHEVY_TRAX_COVER.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/CHEVY_TRAX_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/HEADER.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/IMG_6828-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/IMG_6828.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/LA_Day-01_string_02.00_14_47_10.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/LA_Day-01_string_02.00_14_47_10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/LA_Day-01_string_02.00_17_44_02-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/LA_Day-01_string_02.00_17_44_02.jpg) [![billboards in nyc](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_01.00_01_42_12.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_01.00_01_42_12.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_07_42_14.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_07_42_14.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_09_32_02.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_09_32_02.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_15_52_12.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_15_52_12.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_20_16_05.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_20_16_05.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_42_10_13.jpg)](https://pearlmedia.com/wp-content/uploads/2015/07/NYC_Day-01_string_02.00_42_10_13.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) We’ve researched the demographics of high-profile venues in densely populated neighborhoods of the top cities, and **we have the people you’re trying to reach.** Each venue has cultivated their clientele, from Chelsea Market with its locally sourced eateries and tech startups to Brookfield Place with luxury shopping and finance companies. We’ll put your brand in front of your ideal clients with exclusive placements right where they already live, eat, work, and shop. Through Venue partnerships, **your brand becomes the main attraction**, drawing new traffic and driving impressions. ![](https://pearlmedia.com/wp-content/uploads/2024/05/Don-Q-BCC-33.jpg) ## _Brookfield Place_ Brookfield Place gets your brand in front of that hard-to-reach demographic with 22 digital screens across 14 acres. Filled with Fortune 100 companies employing over 38,000 people and visited by over 580,000 weekly. [Our Work at Brookfield Place](https://pearlmedia.com/our-products/venues/brookfield-place/ "Our Work at Brookfield Place") ![](https://pearlmedia.com/wp-content/uploads/2023/02/Hourglass.jpg) ## _Manhattan West_ 40 acres of retail shopping, entertainment, dining, and office space on the West Side of NYC, make Manhattan West a top priority for brand visibility. [Our Work at Manhattan West](https://pearlmedia.com/our-products/venues/manhattan-west/ "Our Work at Manhattan West") ![Manhattan West](https://pearlmedia.com/wp-content/uploads/2022/12/Manhattan-West.jpg) ## _Chelsea Market_ A city-block long and wide eclectic food hall with over 31,000 visitors per day, Chelsea Market is home to some of the biggest companies in the world including Google, YouTube and more. Our digital media footprint allows your brand to intersect this hard to reach audience as they work, shop and dine. [Our Work at Chelsea Market](https://pearlmedia.com/our-products/venues/chelsea-market/ "Our Work at Chelsea Market") ![Chelsea Market](https://pearlmedia.com/wp-content/uploads/2022/12/Chelsea-Market.jpg) ## _Atlantic Terminal_ This three-story center is adjacent to the 2nd busiest subway stop in all of New York City and sits directly across from the world-famous Barclay Center. Located on Atlantic Avenue, one of the busiest streets in Brooklyn, our premiere digital network provides brands an exclusive opportunity to reach a massive and hard to reach demographic. [Our Work at Atlantic Terminal](https://pearlmedia.com/our-products/venues/atlantic-terminal/ "Our Work at Atlantic Terminal") ![Atlantic Terminal](https://pearlmedia.com/wp-content/uploads/2022/12/Atlantic-Terminal.jpg) ## _Fifth + Broadway_ This venue sits at the busiest intersection in all of Tennessee and at the 50-yard line of Broadway and Honkey Tonk Row. The property encompasses the largest media footprint in Downtown Nashville reaching over 21 million visitors each year. The location neighbors top attractions including Ryman Theater, Bridgestone Arena, Tootsies and the Music City Hall of Fame. [Our Work at Nashville](https://pearlmedia.com/our-products/venues/fifth-and-broadway/ "Our Work at Nashville") ![Fifth + Broadway](https://pearlmedia.com/wp-content/uploads/2022/12/Fifth-Broadway.jpg) ## _Assembly Food Hall_ With 30 eateries and 3 stages on one roof, you’ll want your brand to make a statement at this Nashville venue. [Our Work at\\ \\ Assembly Food Hall](https://pearlmedia.com/our-products/venues/assembly-food-hall/ "Our Work at
Assembly Food Hall") ![Assembly Food Hall Header](https://pearlmedia.com/wp-content/uploads/2022/12/Assembly-Food-Hall-Header-1.jpg) ## _Brickell City Centre_ Brickell is one of the most popular destinations in South Florida with its many upscale, luxury condominium and apartment towers and has become the hub of international finance. Brickell is also home to some of the most popular Miami restaurants, shops, art galleries, and places of entertainment. [Our Work at Brickell City Centre](https://pearlmedia.com/our-products/venues/brickell-city-centre/ "Our Work at Brickell City Centre") ![](https://pearlmedia.com/wp-content/uploads/2024/05/DIOR-BCC-24.jpg) ## _Salesforce Transit Center_ In the heart of downtown San Francisco, this 1 million square foot state of the art transit facility encompasses 274 digital displays, guaranteeing your ads are in constant view throughout these consumers’ commute. Connected to the SalesForce Tower and surrounded by top company headquarters including Google, Facebook, LinkedIn, Uber and more. [Our Work at The Salesforce Transit Center](https://pearlmedia.com/our-products/venues/salesforce-transit-center/ "Our Work at The Salesforce Transit Center") ![Aetna 1](https://pearlmedia.com/wp-content/uploads/2023/01/Aetna-1.jpg) ## Attract an Elusive Client with Experiential & Exclusive Sponsorships in our Top Venues To gain attention and reach your consumers, we will work with you and the venue to create experiences that make your consumers stop, engage, and get your brand into their hands. **These are places people want to be and be seen.** Through Venue Sponsorships, we’ll create brand partnerships that provide exclusive media, custom activations, and events all tailored around your specific goals and objectives. **Experiential opportunities make your brand the main attraction.** We have executed hundreds of brand experiences, and our team’s knowledge and creativity ensure a unique, one-of-a-kind, can’t-be-forgotten experience. Let the Pearl team take your brand for a test drive and concept award-winning executions that make you stand above your competition. Check out some of our experiential projects in our portfolio and imagine how your brand can come to life. [Experiential Marketing](https://pearlmedia.com/our-products/ "Experiential Marketing")In the dynamic world of advertising, Digital Out-of-Home (DOOH) stands out for its impressive ability to connect brands with people in various public spaces through digital mediums. But what exactly makes DOOH so potent and effective? This comprehensive guide explores the intricacies of DOOH advertising, illustrating not only what it is but also why it has become an invaluable tool for marketers looking to make a significant impact in today’s fast-paced, digital-first world. ## **What Is DOOH Advertising?** Digital Out-of-Home advertising refers to digital media displayed in environments accessible to the public, offering a blend of traditional outdoor advertising’s broad reach and the dynamic, engaging potential of modern digital technology. From digital billboards on highways to interactive screens in shopping malls, airports, and subway stations, DOOH encompasses a variety of formats, all designed to capture the attention of on-the-go audiences. The key distinction of DOOH lies in its dynamic content management capabilities. Unlike static billboards, DOOH can display time-sensitive ads, adjust messaging based on current events or weather conditions, and deliver content that evolves throughout the day to appeal to different audience segments. This flexibility allows for creative, contextually relevant advertising that resonates deeply with viewers. ## **Advantages of DOOH Advertising** [Several advantages](https://thoughtleadership.oaaa.org/whydooh/) come with making the change from traditional OOH advertising to DOOH advertising. Some of these benefits include: **Durability**: The digital screens that protect DOOH ads are quite durable. They’re resistant to impact, weather conditions, and overall wear. A digital ad will not become sun-bleached or get torn down by high winds the way a paper or cardboard ad might. **Visibility**: Digital ads are projected on a screen, meaning that they have their own light source. These ads will remain visible at night, prevent glare when the sun catches them, and they’ll stay clear and crisp throughout the duration of the campaign they’re serving. **Budget-Friendly**: While a digital ad may be expensive upfront, the durability, visibility, and flexibility of this medium present quite the potential to save money on marketing. These ad types do not require copies to be printed, and the labor involved in the installation process is significantly less demanding. Further, these ads can be displayed on any screen within their network, so businesses can reach a wide audience with a single investment. **Data Analysis**: Digital ads not only display clear marketing content but the programs that manage ad content are designed to collect and analyze pertinent data. This includes projection times, locations, and possible interactions (through code scans and touch screens). Additional metrics and analysis are possible when moving DOOH content into the Cloud. **Higher ROI**: The efficiency of digital ads will not only reduce the costs associated with physical supplies (stands, prints, etc.), but with the added data and metric capabilities, business owners will be able to improve their marketing techniques and reduce unnecessary expenses. ## **Programmatic Approach** Another question that follows, “What is DOOH advertising?” is, “What is the programmatic approach in DOOH advertising?” Many business owners who are relatively new to DOOH advertising have heard of the term “programmatic” or “the programmatic approach” but they may draw a blank when speculating on the meaning of it. To clarify, the [programmatic approach](https://www.theadvertisingclub.org/the-time-for-programmatic-dooh-is-now/) refers to tools and data that allow both buyers and sellers to get in front of deals and promotions based on specific audience features. This includes localities and group demographics, to state an example. When the right features are collected and this subgroup in the audience has been highlighted, automated services purchase digital ad space without requiring human involvement. This approach simply adds a layer of convenience to marketing efforts and the analysis of data helps guarantee smart marketing decisions on the company’s behalf. ## **DOOH Advertising Trends** While DOOH advertising has only been around for a few years, there are already trends that businesses marketing their products and services have followed. For example, some common, long-lasting [DOOH advertising trends](https://pearlmedia.com/out-of-home/) include: - Above-Street and Street-Level Digital Monitors - Large Digital Wallscapes - Screens with Motion Sensors & Camera Triggers - Ad Projections - Interactive Screens - Programmatic Data & Analysis ## **Why Is DOOH Advertising So Effective?** DOOH advertising combines the visibility of traditional outdoor ads with the precision and versatility of digital marketing, offering several compelling benefits: ### **High Impact, Unavoidable Visibility** DOOH placements are strategically located where they are highly visible to large volumes of people. Whether positioned along bustling streets, inside busy retail centers, or at transit hubs, these displays capture the undivided attention of audiences in a way that few other mediums can, ensuring that ads are seen and remembered. ### **Targeted, Contextual Engagement** Using sophisticated data analytics, DOOH campaigns can target specific demographics, tailoring messages to resonate with particular audiences based on factors like location, time of day, and even current weather conditions. This contextual relevance boosts engagement rates significantly, as ads feel more personalized and relevant to those who view them. ### **Measurable Performance and Analytics** The integration of digital technology allows advertisers to gather detailed data on ad performance and audience engagement. Metrics such as impressions, dwell time, and interaction rates provide valuable insights, enabling brands to fine-tune their campaigns for optimal effectiveness and return on investment. ### **Dynamic, Creative Campaigns** The digital nature of DOOH allows for creative, engaging campaigns that stand out. With the ability to update content in real-time, advertisers can use movement, video, and interactive elements to create memorable experiences that engage consumers on a deeper level. ## **How to Use DOOH Advertising Effectively** To leverage the power of DOOH advertising, it is essential to consider the following strategies: - **Understand Your Audience**: Using data-driven insights to understand who your audience is and what matters to them is critical. Tailor your DOOH campaigns to meet their needs and interests. - **Make It Interactive**: Whenever possible, incorporate interactive elements into your DOOH ads to engage directly with consumers and create memorable brand experiences. - **Keep Content Fresh**: Take advantage of the ability to update DOOH ads in real-time by keeping your content fresh and relevant. This dynamic approach can help sustain interest and engagement over time. - **Integrate with Other Channels**: DOOH should not stand alone; integrate it with your broader digital marketing strategy, including social media and mobile, to create a cohesive, omnichannel campaign that reinforces your messaging across multiple touchpoints. DOOH advertising represents the next evolution in connecting with audiences in the physical world. By combining the high visibility of outdoor advertising with the targeted, engaging power of digital technology, DOOH offers a potent tool for brands looking to make a lasting impression. With its growing accessibility and proven effectiveness, DOOH advertising is poised to become an essential component of modern marketing strategies, offering a unique blend of reach, relevance, and engagement that drives real results. If you’d like to modernize your advertising efforts and embark upon new digitization capabilities, reach out to Pearl Media. Our team can present you with a selection of digital media options to take your business to the next level. Visit our website and take a look at the portfolio we have curated over the years, or [contact us](https://pearlmedia.com/contact/) at your convenience. We look forward to working with you. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/pearl-media-istayhomefor/ "Read More: Pearl Media: #istayhomefor") ### [Pearl Media: \#istayhomefor](https://pearlmedia.com/pearl-media-istayhomefor/ "Read More: Pearl Media: \#istayhomefor") March 30, 2020 https://vimeo.com/402357788 #istayhomefor - With the second week of remote working and social distancing in the books at Pearl offices we wanted to pay tribute to the people on the front line of this way by letting them know we #stayhomefor... Outdoor advertising is a constant part of our modern daily lives. It is everywhere, from billboards lining highways to transit ads on buses and subways and digital displays in shopping centers. This ubiquity makes outdoor advertising a powerful tool for businesses looking to reach a wide audience and make a lasting impression. Let’s explore modern outdoor advertising and the unique benefits it presents to both marketers and customers alike. ## **OOH Advertising Never Quits** Outdoor advertising presents several unique features that mailers and online ads simply don’t have, their constant presence. Most of the time, outdoor ads are always “on,” meaning that they don’t experience the same type of interference as other ads. People who are commuting to and from work/school, running errands, or attending events are going to see these ads when they leave their homes. They’re a normal, yet non-invasive part of the urban landscape. They don’t distract audiences in ways that interfere with their tasks at hand. Instead, they’re just attractive enough to get noticed and leave an impression. ## **Types of Outdoor Ads** [Outdoor advertising is not a one-size-fits-all marketing strategy](https://www.forbes.com/sites/forbestechcouncil/2022/03/15/outdoor-advertising-to-broadcast-your-brand-is-it-right-for-you/?sh=7de1cdff6c73). There are numerous types of outdoor ads commonly used today, and depending on a company’s industry, budget, and marketing methods, there are appropriate options for any goal. Some of the most common types of outdoor ads include the following: - **Transit Ads**: Transit ads include advertisements posted either on or around transit systems. This could include buses, train stations, taxis, bus shelters, and other transport terminals. - **Street Level**: Any ads that are posted at street level where they’re going to be seen by pedestrians count as street level ads. These ads can be banners, posters, stickers, flashing signs, flyers, and other formats that enable “face-to-face” interaction. - **Digital Billboards**: Digital billboards are similar to the static type, as they’re designed to draw attention above the street. These ad types can display several marketing designs in a loop. - **Traditional Billboards**: Traditional billboards are one of the most common forms of outdoor advertising. They’re large and typically posted near major roadways. - **Guerilla Ads**: Guerilla ads are a unique type of outdoor ad, as they’re creative endeavors. Guerilla ads also vary in their cost, as they can sometimes cost little to nothing for marketers. They tend to draw in crowds due to their individual appeal. Chalk drawings, physical art pieces, and interactive works can all be guerilla ads. - **Storefront Ads**: These ad types are posted near the entrance of stores. They can be window signs, doorway banners, sidewalk signs, or even what’s known as human billboards (aka “sign spinners”). Each ad type comes with its own benefits. For example, transit advertising can present automotive companies with an easy way to reach target audiences. If these businesses are trying to sell affordable vehicles, what better audience to target than commuters who use public transportation despite not liking it? ## **Strategic Placement for Maximum Results** One key factor in the success of an outdoor advertising campaign is strategic placement. By carefully selecting the location of ads, businesses can maximize their exposure and reach their target audience more effectively. High-traffic areas such as busy intersections, shopping districts, and transit hubs are prime locations for outdoor ads. These areas see a constant flow of people, ensuring that many potential customers will see the ad. Additionally, placing ads in areas where the target audience is likely to be, such as near relevant businesses or in specific neighborhoods, can increase the chances of the ad resonating with the right people. Strategic placement also allows for greater brand awareness. When ads are placed in prominent locations, they become a part of the local landscape and are more likely to be remembered by those who see them regularly. This repeated exposure can help to strengthen brand recognition and recall, making it easier for potential customers to remember the business when they need the product or service being offered. ## **Benefits of Outdoor Ads** We’ve just explored the unique qualities of outdoor ads when it comes to the various formats they can take on. Now let’s explore the [various additional benefits outdoor advertising presents](https://medium.com/@tbimedia/the-benefits-of-using-outdoor-advertising-for-promoting-brands-e76ebae67b26) for business owners and marketing teams. - **Receptiveness**: Unlike some other forms of advertising, outdoor ads are typically well-received by passersby because they don’t interfere with what the audience is trying to accomplish. Individuals can take notice of an outdoor ad during their commute, and then move on with their day hassle-free. By comparison, digital ads like those that interrupt YouTube videos can often be seen as a hindrance whether the ad promotes a useful product or not. People don’t enjoy being bothered or annoyed when they have something they’re trying to do and outdoor ads can easily work around this issue. - **Impression**: Outdoor advertising has the potential to create memorable experiences for consumers. Businesses can make a lasting impression on their target audience by utilizing creative and interactive elements. For example, a well-designed billboard with a clever message or an interactive transit ad that engages passersby can leave a positive and unforgettable impression of the brand. These memorable experiences can help to strengthen brand identity and foster a stronger connection between the business and its customers. - **Customization**: As mentioned above, outdoor ads can take on a variety of formats, and each format is highly customizable. Marketers don’t have to work with limiting templates when designing outdoor ads. For example, colors, images, text usage, positioning, and much more are easy to change with outdoor ads. - **Engagement**: Pedestrians and shoppers alike engage with outdoor ads because when they’re on their way from Point A to Point B, they’re paying attention to their surroundings. They notice ads that appeal to them and when the material they’re viewing matters to them, they’ll remember it next time they plan to shop for the advertised product or service. - **Exposure**: Outdoor ads stand to be seen by everyone who goes outside or even looks out of their windows. Because these ads are always performing, and they exist in the physical world, there is no way that consumers can miss out on what’s being offered to them. Remember, there are no ad blockers outside, and unlike mailers, potential customers can’t simply crumble up OOH ads and throw them away. They can certainly choose to ignore the ad if the offering does not appeal to them, but they’ll have seen it regardless. Additionally, even if the ad doesn’t fit the needs of one viewer, this person might have friends and family they’ll talk to about the ad product. - **Budget**: Outdoor ads are often budget-friendly, as the various formats available tend to have price ranges suitable for a range of marketing levels. From a tiny local bakery to a massive corporation, outdoor advertising methods have affordable elements for every business hoping to spread the word about the products and services they’re providing to customers. ## **Technology and Outdoor Advertising** Technology has revolutionized how outdoor advertising is created, delivered, and measured in recent years. Digital displays, interactive kiosks, and mobile integration have made outdoor ads more dynamic, engaging, and responsive to consumer behavior. Integrating social media is one of the most significant technological advancements in outdoor advertising. Many outdoor ad campaigns now feature hashtags, QR codes, or calls-to-action that encourage passersby to engage with the brand on social media platforms. This integration allows businesses to extend the reach of their outdoor ads and create a more immersive brand experience. Augmented reality (AR) is another technology that outdoor advertisers have embraced. Using AR, businesses can create interactive experiences that blend the real world with digital elements. For example, a billboard could feature an AR code that launches an interactive game or product demonstration when scanned with a smartphone. Technology has made outdoor ads more engaging and measurable. Digital displays and interactive kiosks can track consumer engagement, such as the number of times an ad is viewed or interacted with. This data can help businesses optimize their outdoor ad campaigns and measure their return on investment. ## **Conclusion** Outdoor advertising has proven to be a powerful tool in modern marketing, thanks to its ability to reach a wide audience, create memorable experiences, and complement digital marketing efforts. Businesses can effectively strengthen their brand identity and connect with their target audience by strategically placing ads in high-traffic areas and leveraging technology to make them more engaging and measurable. Your next big campaign deserves a big impact. Outdoor ads could be the key. [Contact Pearl Media](https://pearlmedia.com/contact/) to unlock its potential. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![The Art of Advertising Outdoor](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY189-2-640x480.jpg)](https://pearlmedia.com/the-art-of-advertising-outdoor-strategies-for-success/ "Read More: The Art of Advertising Outdoor: Strategies for Success") ### [The Art of Advertising Outdoor: Strategies for Success](https://pearlmedia.com/the-art-of-advertising-outdoor-strategies-for-success/ "Read More: The Art of Advertising Outdoor: Strategies for Success") September 11, 2023 When it comes to marketing your business, you’re probably already paying for online ads, social media ads, running an email campaign, and perhaps even advertising in print in magazines and newspapers. While all of these are great ways to spread... [READ MORE](https://pearlmedia.com/the-art-of-advertising-outdoor-strategies-for-success/ "Read More: The Art of Advertising Outdoor: Strategies for Success")## Pearl Media Expands Footprint in Nashville ##### **_Introducing New Large Format Out-Of-Home through partnership with Old Town Trolley_** * * * ##### ![](https://pearlmedia.com/wp-content/uploads/2022/12/Artboard-1-2.jpg) ![](https://pearlmedia.com/wp-content/uploads/2022/12/Gibson.jpg) (Montclair, New Jersey) Pearl Media is proud to announce its newest out-of-home advertising partnership with Old Town Trolley, Nashville. This new partnership provides Pearl Media and their clients the ability to transform over twenty transportation vehicles into large format out-of-home media assets throughout Nashville. It expands on Pearl Media’s already dominant footprint in the market at Fifth + Broadway, offering clients unique options to expand their reach to all areas of Downtown Nashville. “This relationship allows us to continue to offer clients amazing media coverage in one of the fastest growing and most visited cities in the United States,” said Josh Cohen, President/CEO of Pearl Media. “We are seeing tremendous success in Nashville and with the upcoming developments, corporate relocations and major events coming to town we want to be well positioned to seize all opportunities,” continues Cohen. Standing over 13’ tall, the Old Town Trolleys are the tallest street vehicles in Nashville. Advertisers can own the backs of each vehicle, providing a large canvas that can be seen by all nearby. The Trolleys run on a dedicated 12 mile loop around Downtown Nashville, stopping at 14 of the area’s most notable attractions from the Country Music Hall of Fame to Honky Tonk Row to the Belmont Mansion. “The Nashville recovery from COVID is outpacing those of many larger cities around the country. Major music, sports and cultural events are back and the crowds are out in full force. As a result, our clients want to be present in the city’s hottest areas and our new inventory allows us to put brands right in the middle of the action,” says Anthony Petrillo, Chief Revenue Officer at Pearl Media. Old Town Trolleys are immediatley available for clients and brands who want to be part of one of the most vibrant dowtnown cities in the United States. For more information, including availability and pricing, please contact Pearl Media’s Chief Revenue Officer, Anthony Petrillo at [apetrillo@pearlmedia.com](mailto:apetrillo@pearlmedia.com) ![](https://pearlmedia.com/wp-content/uploads/2022/12/PEARL_Old-Town-Trolley_Tecovas.jpg) **About Pearl Media** Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. For more information, please visit [pearlmedia.com](https://pearlmedia.com/). **About Old Town Trolley** Old Town Trolley Tours of Nashville provides high quality, historic tours of the Nashville area. Providing Nashville with the best historic sightseeing tour options is the core of the business. As a part of Historic Tours of America, Old Town Trolley maintains the high standards of operation and quality in 7 cities across the United States. For more information on the products and tours please visit [trolleytours.com](https://www.trolleytours.com/) [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.mediapost.com/publications/article/274331/the-new-consumer-journey-traveling-from-ooh-to-mo.html "Read More: The New Consumer Journey: Traveling From OOH To Mobile") ### [The New Consumer Journey: Traveling From OOH To Mobile](https://www.mediapost.com/publications/article/274331/the-new-consumer-journey-traveling-from-ooh-to-mo.html "Read More: The New Consumer Journey: Traveling From OOH To Mobile") May 18, 2016 ... [READ MORE](https://www.mediapost.com/publications/article/274331/the-new-consumer-journey-traveling-from-ooh-to-mo.html "Read More: The New Consumer Journey: Traveling From OOH To Mobile")![](https://pearlmedia.com/wp-content/uploads/2020/03/HEADER.jpg) Atlantic Terminal is located in New York City’s third-largest central business district, surrounded by a dense concentration of office, residential, retail and event spaces. Anchor stores include Best Buy, Marshall’s, Sephora, Target and Uniqlo. The three-story, 760,000 sq. ft. mall is located at the intersection of Flatbush and Atlantic Avenues, Downtown Brooklyn’s bowtie, one of the busiest crossroads in Brooklyn and the heart of the Brooklyn Cultural District. Across the street from Barclay’s Center, it sits above the Long Island Rail Road’s Atlantic Terminal facility and the Atlantic Ave – Barclay’s Center subway station, used by 13 million riders annually. Atlantic Terminal itself is undergoing a dramatic transformation. The venue will undergo roughly $50 million in renovations and tenant fit-outs over the next few years. 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Contact your internet service provider for help. Kicking off the NFL season, Pepsi and Frito-Lay hit the streets of Baltimore and Washington D.C. with their All For Football campaign. Looking to reestablish Pepsi and Frito-Lay as the NFL’s all-star snack combination, the goal was to put product in the consumer’s hands. Pearl Media accomplished this with a unique football twist, challenging consumers to virtually catch Pepsi and Frito-Lay products through a gesture interactive experience. The experience was capped off on a high note as consumers posed their hometown NFL heroes for a digital photo takeaway. **Partners:** [Tracy Locke](https://tracylocke.com/) [![](https://pearlmedia.com/wp-content/uploads/2016/12/Pepsi1-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/Pepsi1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001612-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001612.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001616_COVER-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001616_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001621-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001621.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001623-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001623.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001624-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001624.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001632-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001632.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001641-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001641.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001644-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001644.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001654-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001654.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001665-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001665.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001684-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001684.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001687_HEADER-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001687_HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001701-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001701.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001705-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001705.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001708-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001708.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001710-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001710.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001714-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001714.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001723-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001723.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001737-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001737.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/12/R0001749-1024x678.jpg)](https://pearlmedia.com/wp-content/uploads/2016/12/R0001749.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ## [Out-of-Home Marketing: How to Create a Campaign that Gets Results](https://pearlmedia.com/out-of-home-advertising-that-gets-results/ "Read More: Out-of-Home Marketing: How to Create a Campaign that Gets Results") June 12, 2023 What's one of the best ways to capture your audience's attention that's nearly impossible to ignore? 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[READ MORE](https://pearlmedia.com/the-rise-of-outdoor-media/ "Read More: The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape") [![advertising out of home](https://pearlmedia.com/wp-content/uploads/2023/03/DSC00176-640x427.jpg)](https://pearlmedia.com/advertising-out-of-home/ "Read More: How Advertising Out of Home Can Jumpstart Your Business") ## [How Advertising Out of Home Can Jumpstart Your Business](https://pearlmedia.com/advertising-out-of-home/ "Read More: How Advertising Out of Home Can Jumpstart Your Business") March 30, 2023 Whether you’re hanging ads outside of a building you own, having your friends and family display your bumper stickers on their cars, or investing in digital billboard ads, marketing your business in out-of-home settings can make a world of... [READ MORE](https://pearlmedia.com/advertising-out-of-home/ "Read More: How Advertising Out of Home Can Jumpstart Your Business") [![billboard on building](https://pearlmedia.com/wp-content/uploads/2022/12/IMG_6181-640x469.jpg)](https://pearlmedia.com/make-extra-revenue-using-a-billboard-on-building/ "Read More: How to Make Extra Revenue Using a Billboard on a Building You Own") ## [How to Make Extra Revenue Using a Billboard on a Building You Own](https://pearlmedia.com/make-extra-revenue-using-a-billboard-on-building/ "Read More: How to Make Extra Revenue Using a Billboard on a Building You Own") March 7, 2023 As a property owner or manager, you likely seek ways to generate additional revenue from your property. One often overlooked opportunity is the use of billboard advertising. By renting out space or placing an eye-catching billboard on a building,... [READ MORE](https://pearlmedia.com/make-extra-revenue-using-a-billboard-on-building/ "Read More: How to Make Extra Revenue Using a Billboard on a Building You Own") [« Prev](https://pearlmedia.com/news/page/7/)... [6](https://pearlmedia.com/news/page/6/ "Page 6") [7](https://pearlmedia.com/news/page/7/ "Page 7") 8 [9](https://pearlmedia.com/news/page/9/ "Page 9") [10](https://pearlmedia.com/news/page/10/ "Page 10")... [20](https://pearlmedia.com/news/page/20/ "Page 20") [30](https://pearlmedia.com/news/page/30/ "Page 30")... [Next »](https://pearlmedia.com/news/page/9/)##### Escape Velocity Coachella 2014 - Escape Velocity from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/494451385-46542acd104c8f8e5e914970da6872ed9b4704ee6141e30a050853d3b11fb5d7-d?mw=80&q=85) Playing in picture-in-picture More options Share Play 00:00 03:02 SettingsPicture-in-PictureFullscreen QualityAuto SpeedNormal ##### Cryochrome Coachella 2014 - Escape Velocity from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/494451385-46542acd104c8f8e5e914970da6872ed9b4704ee6141e30a050853d3b11fb5d7-d?mw=80&q=85) Playing in picture-in-picture More options Share Play 00:00 03:02 SettingsPicture-in-PictureFullscreen QualityAuto SpeedNormal What’s cooler than a massive spaceman at Coachella? A massive spaceman at Coachella with your face on it. The spaceman sculpture roamed Coachella grounds with no shortage of volunteers to post their face to his helmet. Fans love the experience, lined up to participate, and shared photos. ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) NYC is a hotbed for experiential advertising and this Spike TV activation in Times Square is certainly one of the most edgy I’ve encountered. This activation on 43rd St between 7th and 8th is promoting a new season of Ink Master by giving consumers free tattoos from former show contestants. With numerous tattoo culture reality shows on the air this is a unique way to break through this saturated genre and claim its title as THE tattoo culture reality show. Fantastic work to the agency responsible for this! [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![Top-Rated Outdoor Media Company](https://pearlmedia.com/wp-content/uploads/2024/03/Nashville-640x427.png)](https://pearlmedia.com/top-rated-outdoor-media-company/ "Read More: What to Look for in a Top-Rated Outdoor Media Company") ### [What to Look for in a Top-Rated Outdoor Media Company](https://pearlmedia.com/top-rated-outdoor-media-company/ "Read More: What to Look for in a Top-Rated Outdoor Media Company") April 8, 2024 When choosing an outdoor media company, what should you be on the lookout for? This choice can make or break your brand's visibility in the bustling streets. A top-rated outdoor media company doesn't just display your message; it brings your brand... [READ MORE](https://pearlmedia.com/top-rated-outdoor-media-company/ "Read More: What to Look for in a Top-Rated Outdoor Media Company") Billboards are a [lucrative business](https://pearlmedia.com/make-extra-revenue-using-a-billboard-on-building/) in NYC, especially in Manhattan. As you navigate the streets of NYC, it’s impossible to ignore the cacophony of messages and images vying for your attention. Each billboard, meticulously crafted to capture the essence of its brand, competes for a moment in the spotlight, reflecting the diversity of products and services that find their home in this city. From Times Square’s iconic digital billboards, lighting up the night sky with vibrant colors and captivating animations, to the classic, hand-painted billboards in SoHo that exude a vintage charm, every type of advertising medium finds a place here. This diversity not only adds to the visual allure of the city but also reflects the dynamic nature of its residents and visitors. Keep reading to find out more about the impact of billboards in NYC. They’re more than just amazing [outdoor advertising](https://pearlmedia.com/outdoor-ads-always-on-always-performing/)—they’re a cultural icon. ## **Billboards in NYC: A Brief History** The next time you’re walking through downtown Manhattan, look up at the intersection of Broadway and 47th Street. There, you might see the oldest known advertisement in New York City: the [1877 sign](https://www.nytimes.com/1999/03/11/garden/public-eye-old-signs-revisit.html) for J.A. Keal’s Carriage Manufactory and Repairing. This sign, which had been hidden behind a now-demolished building, represents Times Square’s past as the hub of NYC’s carriage building industry. However, due to this sign’s location and local construction, it isn’t always visible. While the Keal sign is a wall painting and not an independent billboard, it represents a major milestone in New York outdoor advertising. Another major milestone: the introduction of electric billboards. The first electric billboard came to [Times Square](https://www.6sqft.com/pepsodent-camel-and-yashica-ads-and-architecture-in-old-times-square/) in 1904, but the first electric billboard in NYC was introduced more than a decade earlier, [in 1892](https://ephemeralnewyork.wordpress.com/tag/first-electric-billboard-new-york-city/). This early electric sign advertised a Coney Island resort and was the start of a major trend. Over time, NYC billboards became more complicated. [Digital billboards](https://pearlmedia.com/new-york-how-billboards-are-changing-the-game/) have a massive market presence, but traditional billboards certainly haven’t gone away. These traditional billboards can be just as memorable as [digital OOH advertising](https://pearlmedia.com/dooh-advertising-effective/), especially when paired with a [creative ad campaign](https://pearlmedia.com/projects/netflix-extraction-2-sweating-billboard/). Today, New York is known for some of the world’s most memorable billboards. Creative ad campaigns and highly iconic designs mean that New York billboards are recognizable throughout the world. ## **Advertising Stars: The Most Famous Billboards in NYC** [Location is everything](https://pearlmedia.com/locations-for-billboard-advertising/) when it comes to billboard and OOH advertising. So what are the best locations for a billboard in NYC? Perennial performers include billboards placed near subway stations, billboards near tourist attractions, and, of course, billboards in Manhattan’s high-density areas. Here are some of the most recognizable billboards in NYC. ### **One Times Square** Of all the billboards in NYC, One Times Square is the best performer. It generates more than $23 million per year in ad revenue and is the most-seen billboard in America. One Times Square billboard and other Times Square billboards are so visible that Geopath has actually had to recalculate how it determines Times Square metrics and effectiveness. One Times Square can be seen clearly for five city blocks in every direction. ### **Coca-Cola** Since 1920, [Coca-Cola](https://www.commarts.com/project/26020/coca-cola-times-square-billboard) has been an innovator in outdoor advertising in NYC. The current iteration of its sign doesn’t just light up the night—it actually moves! The 42-by-68-foot Coca-Cola billboard features almost 2,000 square LED modules that are programmed to extend and retract independently. When it launched in 2017, it introduced a whole new world of dimension, space, and motion to OOH advertising. ### **ABC Supersign** This massive curved LED sign broadcasts full TV shows like Good Morning America and Monday Night Football in addition to being an advertising set piece. But the billboard gets its greatest exposure on December 31st, when it is the backdrop to the New Year’s Eve celebration. This billboard measures 3,685 square feet of curved LED ribbon. ## **NYC Billboard Costs** Want to see your company’s name in lights? Great idea. Billboards in NYC have incredible exposure. In the busiest district (yes, Times Square), pedestrian counts can be as high as 450,000 people daily. More than 100 million people pass through the district each year—that’s a lot of eyes on your company’s signage! As you may have guessed, NYC can be a very expensive area to advertise. Billboards can go from [$5,000 to a whopping $50,000 per day](https://dashtwo.com/blog/all-you-need-to-know-about-advertising-times-square-on-nye/#:~:text=On%20a%20regular%20day%2C%20the,of%20%2420%20million%20on%20NYE.), depending on the size and position of the billboard and the time of year. There are lots of factors that go into [billboard cost](https://pearlmedia.com/factors-that-affect-the-cost-of-a-billboard/), and a smart advertising campaign will consider all of them. Your company might not need a giant Times Square billboard– instead, you might be able to make a smarter investment with a [big billboard in Brooklyn](https://pearlmedia.com/projects/a-new-pearl-bumble-in-brooklyn/) or cleverly-placed billboards near transit. However, if you want to do something fun and memorable for personal purposes, one company offers a personal option. For $150, a photo you upload from your phone will be displayed for 15 seconds every hour on the day of your choosing—not very useful for advertising, but a great way to celebrate a friend or loved one. It’s the cheapest billboard in NYC! For business purposes, there’s no right answer to how much you should spend on a billboard. Every business’s advertising budget and target audience are different, and no two billboard ad campaigns are the same. But one thing is certain: Billboards work. Data shows that traditional billboards have an ROI of about 40%, while digital billboards have an ROI of around 38%. A 2021 consumer survey showed that [80% of people](https://billboardinsider.com/80-of-consumers-say-theyve-made-purchase-after-seeing-ooh-ad/) have bought something after seeing an OOH ad. If you’re ready to see what OOH advertising like billboards can do for you, [contact us at Pearl Media](https://pearlmedia.com/contact/) to get started. We have top billboard locations throughout the US, including NYC, and are known for our [bold, creative advertising](https://pearlmedia.com/portfolio/) that helps you reach the perfect audience for your brand. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/uploads/2023/04/The-Gateway_01-Wednesday-640x340.jpg)](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") ### [Pearl Media Launches THE GATEWAY in Las Vegas](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") April 27, 2023 (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital... [READ MORE](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") ![video thumbnail](https://i.vimeocdn.com/video/1979052279-a75ca6cc2c1543b1fb16557215ee624096a0a6782256cc5798483293d51cb8c5-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:27 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/1053812738) Take your wellness into your own hands and make a habit with Olly. See it on our LV1 and Salesforce Transit Center digital domination! [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_5-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_5-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_29-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_29-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/OllyVitamins_SFTC_10-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/OllyVitamins_SFTC_10-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/OllyVitamins_SFTC_13-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/OllyVitamins_SFTC_13-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/OllyVitamins_SFTC_14-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/OllyVitamins_SFTC_14-scaled.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ## Understanding Digital Out Of Home Advertising (DOOH) Digital Out Of Home Advertising refers to the use of digital media to display ads in outdoor environments or public spaces. Unlike traditional static billboards, DOOH leverages digital screens to show dynamic, high-quality content, often incorporating motion, animation, and even interactive elements. You’ve likely encountered DOOH when you’ve seen [video ads](https://www.semrush.com/blog/video-advertising/) on digital billboards, in airports, at shopping malls, or in transit hubs. DOOH advertising transforms the way brands communicate with their audience by delivering engaging, real-time content in locations where people are most active—outside their homes. ### Key Features of DOOH - **Dynamic Content**: Unlike static [billboards](https://pearlmedia.com/billboard-rental-helps-you-stand-out/), DOOH allows brands to update and change their content quickly. Advertisers can schedule different messages throughout the day, ensuring the right audience sees the right message at the right time. - **Real-Time Updates**: With the integration of technology, DOOH ads can be updated in real-time to reflect current events, promotions, or even weather conditions. For instance, a restaurant might display a hot beverage promotion when temperatures drop. - **Interactive Elements**: DOOH isn’t just limited to display ads; it can also be interactive. Some screens allow passersby to engage through touch or motion sensors, creating a more immersive brand experience. - **Data-Driven Targeting**: Using data like location, time of day, and audience demographics, advertisers can deliver highly targeted ads. This allows businesses to make sure their content is relevant to the people who are most likely to respond to it. ## The Benefits of Digital Out Of Home Advertising 1. **Increased Engagement** DOOH captures attention far better than static displays. With vibrant visuals, motion, and even sound, these ads are nearly impossible to ignore. This increased engagement often leads to higher brand recall and better conversion rates for advertisers. 2. **Enhanced Flexibility** One of the biggest advantages of DOOH is its flexibility. Advertisers can modify campaigns quickly, schedule ads based on real-time events, and even create content that adapts based on the time of day or audience proximity. 3. **Targeted Reach** DOOH can be hyper-targeted. By strategically placing ads in high-traffic locations like airports, malls, and public transit hubs, brands can ensure their messages reach specific demographics, increasing the chances of engagement and conversion. 4. **Measurable Impact** Advances in technology mean that DOOH can now provide detailed analytics, helping advertisers measure the effectiveness of their campaigns. Brands can track impressions, engagement, and in some cases, even how many people interacted with the ad. This data is invaluable for refining future marketing strategies. ## The Future of DOOH As technology continues to advance, the future of DOOH looks incredibly promising. Here are some trends shaping the future of this medium: - **Programmatic Advertising**: Similar to how [digital ads](https://pearlmedia.com/blog/what-is-digital-signage-and-how-does-it-work/) are bought and sold online, DOOH is adopting programmatic advertising. This allows brands to bid for ad space in real-time, offering more precise targeting and efficiency. - **Integration with Mobile**: By integrating DOOH with mobile devices, brands can create a seamless customer experience. For instance, an ad on a digital billboard could prompt viewers to scan a QR code for a discount or more information, driving immediate engagement. - **Augmented Reality (AR) and Virtual Reality (VR)**: Some DOOH campaigns are already incorporating AR and VR to create highly immersive experiences. These technologies allow consumers to interact with ads in new, exciting ways, further bridging the gap between the digital and physical worlds. ## Is DOOH Right for Your Business? For brands looking to stand out in crowded markets, DOOH offers a unique combination of flexibility, engagement, and targeting capabilities. Whether you’re a local business looking to reach commuters or a global brand seeking to make an impact in a major city, DOOH provides the tools to create memorable, data-driven campaigns that resonate with your audience. At **Pearl Media**, we specialize in creating high-impact DOOH campaigns that help brands connect with their audiences in meaningful ways. Ready to explore the possibilities of Digital Out Of Home Advertising? [Contact us](https://pearlmedia.com/contact/) today to learn how we can elevate your next campaign! [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.medialifemagazine.com/best-alt-media-stunts-comic-con "Read More: Best alt Media Stunts at Comic-Con, Blacklist Hologram") ### [Best alt Media Stunts at Comic-Con, Blacklist Hologram](https://www.medialifemagazine.com/best-alt-media-stunts-comic-con "Read More: Best alt Media Stunts at Comic-Con, Blacklist Hologram") July 24, 2014 ... [READ MORE](https://www.medialifemagazine.com/best-alt-media-stunts-comic-con "Read More: Best alt Media Stunts at Comic-Con, Blacklist Hologram") ![video thumbnail](https://i.vimeocdn.com/video/494450052-9c8b405d5254b10f0cf65524162b8745704cd6f95b1de5f44a1a2115ff63159f-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 01:16 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen For 13 market stops, Pearl became ambassadors for the nation of Texas. You might have heard before that Texas is “Like a Whole Other Country,” which was just too perfect of a branding idea. We engineered kiosks that look like passport folds and visitors who stopped to register received Texas passports of their own – each embedded with RFID to activate five interactive games on the tour. Lasting visitor relationships were formed as 25% were reportedly inspired by the experience to take Texas vacations themselves. _**Digital Out of Home Award** Best Travel & Tourism Execution 2014_ _**Event Technology Awards** Best Touch or Gesture Interactive 2014_ [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1964-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1964.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1965-1-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1965-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1986JPG-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1986JPG.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1987-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1987.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1988._HEADERJPG-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1988._HEADERJPG.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1992-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_1992.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2081-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2081.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2082-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2082.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2084-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2084.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2088-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2088.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2089-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2089.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2091-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2091.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2092-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2092.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2094-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2094.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2095-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2095.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2098-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2098.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2100-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2100.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2122-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2122.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2125-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2125.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2334-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2334.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2335-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2335.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2338-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2338.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2341-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2341.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2344-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2344.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2576-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_2576.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Texas-Tourism-Kiosk-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Texas-Tourism-Kiosk.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism_kiosk-close-up-1024x695.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism_kiosk-close-up.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism_kiosk-close-up2-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism_kiosk-close-up2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism_kiosk-close-up3-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism_kiosk-close-up3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism01_COVER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/TEXASTourism01_COVER.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ## The Visual Impact of Billboard Ads Visual advertising is especially effective because people are more likely to remember what they see compared to what they read or hear. A well-designed image on a billboard can capture attention and convey a concept with little or no text involved, especially in a cluttered media landscape. Billboards aren’t just vying for attention from other signs and visual ads. They also must stand out from their surroundings in different weather and lighting. Plus, their message must be immediately obvious to passersby and passengers in cars driving on the streets. Less is often more in this case. For example, a white font with a vibrant background and a simple image can catch someone’s eye and quickly convey a message. ## Building Brand Awareness Brand awareness is one of the most important factors in your marketing campaign. It makes your brand immediately recognizable and helps bring in a loyal customer base while also driving sales. In tandem with a digital campaign, billboards can improve brand awareness, making a brand seem more reliable than competitors. Billboards are a phenomenal tool for the task. By implementing your brand’s unique aesthetic, such as using your logo, fonts, or catchphrases, in your billboard design, you build your brand’s presence. Plus, you may even create associations that could spur sales. For example, a fast food restaurant may put up a billboard to make passersby think of their brand. ## Targeting Your Audience with Billboard Ads Geographic targeting ( [geo-targeting](https://www.dynamicyield.com/glossary/geo-targeting/)) is a common marketing strategy in which advertisements are placed within a set area where the target audience is most likely to be present. For example, a car rental company may opt to put up billboards near the local airport. Location data analytics can help determine the optimal placement for a new billboard. This may include reviewing traffic data to determine areas where people frequently pass. Analyzing demographics in an area can provide insight into whether a target audience is present in a certain area. By finding where your brand’s target demographics frequently go through this data, you can often optimize the placement of billboard advertising to boost efficiency. ## Measuring the Impact Traditionally, a billboard’s effectiveness is measured by analyzing any changes to sales, website traffic, or brand awareness after you’ve installed it. However, [digital billboards](https://pearlmedia.com/how-a-digital-billboard-campaign-can-attract-unlimited-attention/) allow extra information to be gathered. Some billboards may be equipped with GPS technology that can accurately track mobile devices passing by, providing an estimate of visibility based on the number and demographics of people passing by. Some digital billboards may also include Bluetooth beacons for targeted marketing or QR codes and Near Field Communication (NFC) tags. These allow a degree of interactivity that can bring potential customers to an app or landing page. That data can also be tracked to determine how a billboard is performing. Billboard data can then be integrated with other marketing metrics such as determining how many people likely saw or interacted with your ad or how many new sales you’ve had as a result of your ad. ## Billboard Ads in an Integrated Marketing Campaign Billboards make an effective part of an integrated marketing campaign and can potentially even spread into other avenues. For example, a billboard that encourages selfies or posts on social media can further expand your brand’s reach. Integrating a billboard with geotargeting can push digital advertisements toward those who pass it. Incorporating QR codes that link to digital or social media campaigns can boost interactions. Take McDonald’s as an example. The fast-food giant utilized a unique OOH ad that spilled beyond the billboard and extended to cover the brick wall behind it in the UK to advertise a meal deal. In addition, McDonald’s integrates extensive digital marketing and social media campaigns to further spread brand awareness, sometimes even taking playful shots at competitors to attract more attention. ## The Future of Billboard Advertising In short, billboard ads and other common OOH advertising methods aren’t likely to be replaced soon. However, they are growing more advanced. Emerging trends encourage the increasing use of digital and interactive billboards. Integrating augmented reality with billboards allows people to scan QR codes and obtain unique coupons or deals. As technology continues to advance, the opportunities for billboards and other OOH ads grow. In fact, as smart cities continue to develop, it’s likely that digital billboards in particular will become integral for marketing campaigns. ## Explore the Potential of Billboard Ads with Pearl Media If your business needs a boost of brand recognition, a billboard could be the missing piece to your marketing campaign. By getting your brand name and imagery out in front of hundreds or thousands of people daily, you foster recognition and therefore trust in your brand. [Contact Pearl Media](https://pearlmedia.com/contact/) today to discover the potential brand awareness billboard advertising can provide your brand. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-01-18-18/ "Read More: Last Week Today @ Pearl Media 01.18.18") ### [Last Week Today @ Pearl Media 01.18.18](https://pearlmedia.com/last-week-today-pearl-media-01-18-18/ "Read More: Last Week Today @ Pearl Media 01.18.18") January 19, 2018 Random Pearl Quote of the Week: “Pearls are always in style.” - Jackie Kennedy The Goose is Loose Canada Goose was one of the first brands to take advantage of our new digital network at the esteemed... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-01-18-18/ "Read More: Last Week Today @ Pearl Media 01.18.18") ## [Reading Rainbow](https://pearlmedia.com/4636-2/ "Read More: Reading Rainbow") June 1, 2014 fastcompany: LeVar Burton is finding unsurprising success in his Kickstarted efforts to bring Reading Rainbow to kids everywhere. Read More> Great element of my childhood. It makes me happy to think another generation will benefit from... [READ MORE](https://pearlmedia.com/4636-2/ "Read More: Reading Rainbow") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/which-came-first-the-tech-or-the-idea/ "Read More: Which Came First? The Tech or the Idea?") ## [Which Came First? The Tech or the Idea?](https://pearlmedia.com/which-came-first-the-tech-or-the-idea/ "Read More: Which Came First? The Tech or the Idea?") May 28, 2014 We’ve been getting a fair share of press around the re-launch of our “It’s More Fun in the Philippines” interactive kiosk the past 2 weeks. In an article from Digital Signage Today, Editor Christopher Hall closes with a quote of... [READ MORE](https://pearlmedia.com/which-came-first-the-tech-or-the-idea/ "Read More: Which Came First? The Tech or the Idea?") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.digitalsignagetoday.com/articles/digital-signage-takes-shoppers-scuba-diving-rock-climbing/ "Read More: Digital Signage Takes Shoppers Scuba Diving, Rock Climbing (Philippines)") ## [Digital Signage Takes Shoppers Scuba Diving, Rock Climbing (Philippines)](https://www.digitalsignagetoday.com/articles/digital-signage-takes-shoppers-scuba-diving-rock-climbing/ "Read More: Digital Signage Takes Shoppers Scuba Diving, Rock Climbing (Philippines)") May 21, 2014 ... [READ MORE](https://www.digitalsignagetoday.com/articles/digital-signage-takes-shoppers-scuba-diving-rock-climbing/ "Read More: Digital Signage Takes Shoppers Scuba Diving, Rock Climbing (Philippines)") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.medialifemagazine.com/client-digital-wall-projection/ "Read More: Your Client on a Digital Wall Projection") ## [Your Client on a Digital Wall Projection](https://www.medialifemagazine.com/client-digital-wall-projection/ "Read More: Your Client on a Digital Wall Projection") May 19, 2014 ... [READ MORE](https://www.medialifemagazine.com/client-digital-wall-projection/ "Read More: Your Client on a Digital Wall Projection") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.digitalsignageconnection.com/pearl-media-transports-fun-philippines-north-america-150 "Read More: Pearl Media Transports Fun of the Philippines to North America") ## [Pearl Media Transports Fun of the Philippines to North America](https://www.digitalsignageconnection.com/pearl-media-transports-fun-philippines-north-america-150 "Read More: Pearl Media Transports Fun of the Philippines to North America") May 12, 2014 ... [READ MORE](https://www.digitalsignageconnection.com/pearl-media-transports-fun-philippines-north-america-150 "Read More: Pearl Media Transports Fun of the Philippines to North America") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.nxtbook.com/nxtbooks/STMG/sott_201405/#/70 "Read More: “Please Touch” Signage") ## [“Please Touch” Signage](https://www.nxtbook.com/nxtbooks/STMG/sott_201405/\#/70 "Read More: “Please Touch” Signage") May 1, 2014 ... [READ MORE](https://www.nxtbook.com/nxtbooks/STMG/sott_201405/#/70 "Read More: “Please Touch” Signage") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/pepsi-unbelievable/ "Read More: Pepsi “Unbelievable”") ## [Pepsi “Unbelievable”](https://pearlmedia.com/pepsi-unbelievable/ "Read More: Pepsi “Unbelievable”") April 9, 2014 Pepsi upped the ante in bus shelter advertising recently with this “Unbelievable” London campaign. At first glance, consumers looking out from inside of the shelter saw nothing out of the ordinary – a transparent window. However, that... [READ MORE](https://pearlmedia.com/pepsi-unbelievable/ "Read More: Pepsi “Unbelievable”") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/a-new-car-ui-designing-for-the-experience/ "Read More: A New Car UI: Designing for the experience") ## [A New Car UI: Designing for the experience](https://pearlmedia.com/a-new-car-ui-designing-for-the-experience/ "Read More: A New Car UI: Designing for the experience") March 25, 2014 So many of us, so frequently, talk about and design sites or digital experiences that are “responsive”, mainly using the term to describe how the application reacts to the DEVICE on which it is experienced. Most of the time, designing creative... [READ MORE](https://pearlmedia.com/a-new-car-ui-designing-for-the-experience/ "Read More: A New Car UI: Designing for the experience") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://www.mediabistro.com/agencyspy/op-ed-rebuttal-why-experience-marketing-will-never-die_b62611#.Uyxe7h4apDI.tumblr "Read More: Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy") ## [Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy](https://www.mediabistro.com/agencyspy/op-ed-rebuttal-why-experience-marketing-will-never-die_b62611\#.Uyxe7h4apDI.tumblr "Read More: Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy") March 24, 2014 If you have a spare minute (more like 10), check out this op-ed from AgencySpy last week. It touches on the potential and issues surrounding experiential marketing... [READ MORE](https://www.mediabistro.com/agencyspy/op-ed-rebuttal-why-experience-marketing-will-never-die_b62611#.Uyxe7h4apDI.tumblr "Read More: Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy") [« Prev](https://pearlmedia.com/news/page/27/)... [10](https://pearlmedia.com/news/page/10/ "Page 10") [20](https://pearlmedia.com/news/page/20/ "Page 20")... [26](https://pearlmedia.com/news/page/26/ "Page 26") [27](https://pearlmedia.com/news/page/27/ "Page 27") 28 [29](https://pearlmedia.com/news/page/29/ "Page 29") [30](https://pearlmedia.com/news/page/30/ "Page 30")... [Next »](https://pearlmedia.com/news/page/29/) Assembly Food Hall offers prominent Nashville out of home advertising on the largest rooftop stage and bar in the city. While your consumers decide between 30 of Nashville’s eclectic restaurants and bars, they’ll see your brand across our exclusive digital network. Become part of the action by working with Pearl Media in one of the fastest-growing cities in the US. ![Assembly Food Hall - Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Assembly-Food-Hall-Sub-Header.jpg) ## The Best of Nashville Out of Home Advertising [![Dsc00955](https://pearlmedia.com/wp-content/uploads/2022/12/DSC00955-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC00955.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-7-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-9-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DierksBentley-9.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1053-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1053.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1080-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1080.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1101-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1101.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1160-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/DSC_1160.jpg) [LOAD MORE](javascript:;) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-6-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-7-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-8-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-8.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-9-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-9.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-13-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-13.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-15-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-15.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-17-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-17.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-18-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/LiveNation-DM-18.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") Watch your brand make moves through the city with bold, large format transit advertising. Your consumers won’t miss your ad, even if they miss their stop. ![](https://pearlmedia.com/wp-content/uploads/2024/05/Audible_NashTrolley_11.jpg) ## Creative, Larger-than-Life Media Opportunities ## _Nashville Trolleys_ Through Pearl’s exclusive partnerships with top transit providers, brands have access to 13’ tall trolleys making a 12-mile loop around the biggest attractions in Nashville. With full wraps and exclusive media opportunities throughout the city, you’ll capture massive exposure on the downtown streets of Music City. [TROLLEY ADS](https://pearlmedia.com/our-products/transit/nashville-trolleys/ "TROLLEY ADS") ![NASHVILLE TROLLEYS - Section](https://pearlmedia.com/wp-content/uploads/2022/12/NASHVILLE-TROLLEYS-Section.jpg) ![video thumbnail](https://i.vimeocdn.com/video/630067100-b38f5f2f578187b1d0a20cbbb437bb9ade5c8640d9a4cbf9045028a8bb1132ba-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 01:24 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen The awesome team at VICELAND reached out to us with the craziest question; “can you completely fill two storefronts with weed for Weed Week?” Always up for a challenge, we created over 65 cubic feet of fake weed to put into two storefront facades. Along with a customized ATM emitting a cannabis scent, consumers were immersed in the world of Weed Week. Consumers were so fascinated by the installations that nearly 500 storefront photos were uploaded to social media earning just around 3.5 million impressions. [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09253-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09253.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09300-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09300.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09341-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09341.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09348-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09348.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09354-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09354.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09362-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09362.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09409-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/DSC09409.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6239-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6239.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6244-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6244.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6386-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6386.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6395-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6395.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6400-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6400.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6404-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6404.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6405-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6405.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6408-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6408.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6410-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6410.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6412-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6412.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6418-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6418.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6426-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6426.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6478-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6478.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6498-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6498.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6506-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6506.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6513-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6513.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6516-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6516.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6525-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6525.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6560-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/IMG_6560.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-2-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-6-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-8-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-8.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-9-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-9.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-14-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-14.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-17-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-17.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-18-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-18.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-19-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/vice-hollywood-raw-still-selection-19.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/WEED_WEEK_COVER-1024x688.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/WEED_WEEK_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/WeedWeek_HEADER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/WeedWeek_HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/WW-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/WW.jpg) [![](https://pearlmedia.com/wp-content/uploads/2017/04/WW2-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2017/04/WW2.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) > With consumers sticking close to home, eye level media ensures your brand is part of their everyday routine. Grab their attention at eye-level with exclusive assets in premier neighborhoods and cities throughout the country. ![Eye Level - NY208](https://pearlmedia.com/wp-content/uploads/2022/12/eye-level-ny208.jpg) ## Ads They Can’t Tap Through ## _Eye Level Billboards_ With our focus on quality over quantity, your brand will be seen on the most popular streets in the busiest cities. Our assets live on the sidewalks where your ideal buyers can’t help but look, driving impressions and measurable results. [OUR BILLBOARDS](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/ "OUR BILLBOARDS") ![](https://pearlmedia.com/wp-content/uploads/2024/10/UrbanOutfitters_NY115_1-copy2.jpg) ## Streetscapes Expand your brand with streetscapes in the neighborhoods typical advertisers can’t reach. Cut through the clutter in the city with a large-format presence in high-traffic areas all year long. [OUR STREETSCAPES](https://pearlmedia.com/our-products/eye-level-media/streetscapes/ "OUR STREETSCAPES") ![](https://pearlmedia.com/wp-content/uploads/2024/10/Hulu_Animayhem_NY161_3-copy3.jpg) ## Storefronts Put your brand front and center by converting prime vacant storefronts into street-level media. As the preeminent leader in storefront advertising, we convert vacancies into unique advertising opportunities for your brand. [OUR STOREFRONTS](https://pearlmedia.com/our-products/eye-level-media/storefronts/ "OUR STOREFRONTS") ![Storefront](https://pearlmedia.com/wp-content/uploads/2022/12/storefront.jpg) ## Why Choose Eye Level Media? ![Decorative: Number 1](https://pearlmedia.com/wp-content/themes/pearlmedia/images/1.svg) Your brand is bigger than a screen and **your ads deserve larger-than-life media placements to catch attention.** ![Decorative: Number 2](https://pearlmedia.com/wp-content/themes/pearlmedia/images/2.svg) **Eye level media can’t be skipped.** With large format placements at eye level in the best cities, we’re confident we can reach your consumers as they move through their day. ![Decorative: Number 3](https://pearlmedia.com/wp-content/themes/pearlmedia/images/3.svg) The award-winning team at Pearl uses their diverse, creative experience to **give you the placements you need to reach your goals**. Don’t miss an opportunity to make an impression. [CONTACT PEARL](https://pearlmedia.com/contact/ "CONTACT PEARL")PM - Shopify from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/1852799502-2e99862622e10d4e2f4daa979e8c3828b3bd3305a3dfd01d18f90b7cbd9bfed6-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:32 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/946626123) Shopify dominates our locations in **NYC**, **Chicago**, and **San Francisco’s SalesForce Transit Center**. Go global across the e-commerce ecosystem and explore our billboards in these key areas! [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_230WWashington_Chicago_2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_230WWashington_Chicago_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_230WWashington_Chicago_6-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_230WWashington_Chicago_6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_1-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_1-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_10-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_11-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_BFPL_11.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY117_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY117_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY117_4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY117_4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY141_1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY141_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY141_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_NY141_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_STFC_1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_STFC_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_STFC_6-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/05/Shopify_STFC_6.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ### If you’re struggling to find optimal locations for your ads, take a look at these creative spaces for advertising. Advertisers who find it challenging to find ideal locations for ads might be looking in the wrong places. Traditional signs and [billboards](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) are the go-to media when it comes to marketing a company’s business, but there are several creative new ways to advertise in today’s world. ## \#1- Digital Billboards [Digital billboards](https://pearlmedia.com/how-a-digital-billboard-campaign-can-attract-unlimited-attention/) are an excellent choice when trying to find ad space in public settings. Because the displays can alternate, there exists an opportunity to share ad space with other businesses. The ability to display several ads on one billboard reduces the need for individual billboard construction and limits ad crowding. ## \#2- Projection Ads Projection advertisement is a creative way to get around needing spaces for advertising when not a lot of space is available. [Projection ads are displayed above the city streets](https://www.wise-geek.com/what-is-projection-advertising.htm) and they draw the eye of people passing through because they stand out among the solid street-level ads that decorate urban areas. ## \#3- Bulletins Bulletin ads come in several sizes and they’re ideal when it comes to finding creative ways to advertise. A bulletin can be displayed almost anywhere and because these ad types are usually posted at eye level, they’re effective at attracting an audience and getting potential customers to remember them. ## \#4- Wall Murals Wall murals are desirable when marketers want to utilize large spaces for advertising. A wall mural can take up a significant amount of a building’s outer wall, and when the mural presents a high-quality, eye-catching design, it’s impossible to ignore. ## \#5- Transit Ads Waiting is a normal part of public transportation, and because people are bound to examine their surroundings while they wait, [posting ads in and around transit stops is a creative marketing idea](https://www.statista.com/statistics/1112197/ooh-ad-viewers-using-selected-transport-in-the-us/). Bus shelters, subway stations, and even taxis can draw a significant amount of attention from people utilizing transit services. ## \#6- Storefront Banners Vacant storefronts have started presenting marketers with an excellent opportunity to advertise their businesses at a more affordable price than several other ad methods. Repurposing empty stores as spaces for advertising provides growing companies with ways to post ads in areas where they will most definitely get noticed. ## \#7- Outdoor Kiosks Posting ads on or near heavily trafficked outdoor kiosks is a surefire way to spread awareness about the goods and services a growing company is offering. While these ads are typically smaller in size than other outdoor ad mediums, outdoor kiosks present an effective way to advertise a business without a lot of financial investment required. ## \#8- Arena/Stadium Ads Though the ad space available at arenas and stadiums is usually on the more expensive side, investing in one of these spaces for advertising is likely to present an immense benefit to businesses in this position. Thousands of people visit arenas and stadiums when an event is scheduled, and because these ads are typically large and easy to see, thousands of people will take notice of them. ## \#9- Street Furniture Benches and other pieces of street furniture are ideal spaces for advertising, especially in areas that see significant foot traffic. Whether people utilize benches or simply pass by on their route, [street furniture is easy to see and provides growing businesses with the ability](https://www.businesswire.com/news/home/20210824005662/en/Out-of-Home-Advertising-Global-Markets-Report-2021-Billboard-Transport-Street-Furniture-Transit-Displays---Forecast-to-2025-2030---ResearchAndMarkets.com) to present themselves to locals and visitors alike. ## \#10- Digital Posters Many advertisers want to plaster their ads onto large billboards above the city streets, but for companies that are still relatively small, this advertising method isn’t always feasible due to the cost. Instead, opting for digital posters or banners can present a unique opportunity to gain attention from potential customers at eye level. These digital ads, while smaller than a billboard, display the offers a business wants to advertise so long as the ad is eye-catching and clear in its purpose. Standing out among competing companies involves several steps, but ad placement is becoming one of the simpler elements in the equation. Getting creative with ad space is essential for small businesses and those who hope to grow despite not having the funds or access needed for traditional advertising. Street-level, eye-level, and overhead ads are optimal when it comes to ensuring that your goods and services are going to be marketed to as many people as possible. ## Are You Ready To Explore New Spaces For Advertising? If you are ready to get creative with your company’s ad placement and take advantage of these unique opportunities, [contact us](https://pearlmedia.com/contact/) today for a quote. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![billboard companies](https://pearlmedia.com/wp-content/uploads/2023/07/Bumble_NY310-39-640x480.jpg)](https://pearlmedia.com/billboard-companies-101/ "Read More: Billboard Companies 101: A Comprehensive Guide to Choosing the Right Partner") ### [Billboard Companies 101: A Comprehensive Guide to Choosing the Right Partner](https://pearlmedia.com/billboard-companies-101/ "Read More: Billboard Companies 101: A Comprehensive Guide to Choosing the Right Partner") August 12, 2024 In 2023, the Billboard and Outdoor Advertising Industry is worth an estimated $9 billion. Billboard ads have the power to command attention and shape consumer perceptions. Even in an ever-changing landscape, billboard advertising has withstood the... [READ MORE](https://pearlmedia.com/billboard-companies-101/ "Read More: Billboard Companies 101: A Comprehensive Guide to Choosing the Right Partner")## The Largest Media Footprint in Downtown Nashville Reach 21 million visitors each year in downtown Nashville at the busiest intersection in Tennessee. Pearl has the only large format digital and static network reaching the millions of people visiting lower Broadway through Honky-Tonk Row. At Fifth + Broadway, your brand will be front and center with your demographic on their way to Nashville’s top attractions including neighboring properties, The Ryman Theater, Bridgestone Arena, Tootsies, and the Music City Hall of Fame. ![Fifth and Broadway - Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Fifth-and-Broadway-Sub-Header.jpg) ## Downtown Nashville Advertising Neighboring Top Attractions [![Amazon Music 1](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-1.jpg) [![Amazon Music 2](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-2.jpg) [![Amazon Music 3](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-3.jpg) [![Amazon Music 4](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-4.jpg) [![Amazon Music 5](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-5.jpg) [![Amazon Music 6](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-6-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Amazon-Music-6.jpg) [![Apple Music 1](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-1.jpg) [![Apple Music 2](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-2.jpg) [![Apple Music 3](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-3.jpg) LOAD MORE [![Apple Music 4](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-4.jpg) [![Apple Music 5](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-5.jpg) [![Apple Music 6](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-6-640x403.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-6.jpg) [![Apple Music 7](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-7-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Apple-Music-7.jpg) [![Ariat 1](https://pearlmedia.com/wp-content/uploads/2022/12/Ariat-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Ariat-1.jpg) [![Carrie Underwood 1](https://pearlmedia.com/wp-content/uploads/2022/12/Carrie-Underwood-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Carrie-Underwood-1.jpg) [![Carrie Underwood 2](https://pearlmedia.com/wp-content/uploads/2022/12/Carrie-Underwood-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Carrie-Underwood-2.jpg) [![Carrie Underwood 3](https://pearlmedia.com/wp-content/uploads/2022/12/Carrie-Underwood-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Carrie-Underwood-3.jpg) [![Giving Machine NMAAM 1](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-1.jpg) [![Giving Machine NMAAM 2](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-2.jpg) [![Giving Machine NMAAM 3](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-3.jpg) [![Giving Machine NMAAM 4](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-4.jpg) [![Giving Machine NMAAM 5](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Giving-Machine_NMAAM-5.jpg) [![Jack Daniels 1](https://pearlmedia.com/wp-content/uploads/2022/12/Jack-Daniels-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Jack-Daniels-1.jpg) [![Jack Daniels 2](https://pearlmedia.com/wp-content/uploads/2022/12/Jack-Daniels-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Jack-Daniels-2.jpg) [![Jack Daniels 3](https://pearlmedia.com/wp-content/uploads/2022/12/Jack-Daniels-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Jack-Daniels-3.jpg) [![Just Egg NMAAM 1](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg_NMAAM-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg_NMAAM-1.jpg) [![Just Egg NMAAM 2](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg_NMAAM-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg_NMAAM-2.jpg) [![Kacey Musgraves 1](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-1.jpg) [![Kacey Musgraves 2](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-2.jpg) [![Kacey Musgraves 3](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-3.jpg) [![Kacey Musgraves 4](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Kacey-Musgraves-4.jpg) [![Postmates 1](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-1.jpg) [![Postmates 2](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-2.jpg) [![Postmates 3](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-3.jpg) [![Postmates 4](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Postmates-4.jpg) [![Rolling Stones 1](https://pearlmedia.com/wp-content/uploads/2022/12/Rolling-Stones-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Rolling-Stones-1.jpg) [![Rolling Stones 2](https://pearlmedia.com/wp-content/uploads/2022/12/Rolling-Stones-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Rolling-Stones-2.jpg) [![Titos 1](https://pearlmedia.com/wp-content/uploads/2022/12/Titos-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Titos-1.jpg) [![Titos 2](https://pearlmedia.com/wp-content/uploads/2022/12/Titos-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Titos-2.jpg) [![WMG Blake Shelton](https://pearlmedia.com/wp-content/uploads/2022/12/WMG-Blake-Shelton-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/WMG-Blake-Shelton.jpg) [![WMG Kenny Chesney](https://pearlmedia.com/wp-content/uploads/2022/12/WMG-Kenny-Chesney-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/WMG-Kenny-Chesney.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl")[![last week today pearl media](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/ef784ae6-5898-1631-fa5c-64f735f0fe64.png)](http://pearlmedia.com/) _Random Pearl Quote of the Week:_ _“I think the best artists are the ones that constantly change.” - Charlie XCX_ * * * **_SUPERBOWL RECAP_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/1f972545-d852-653a-0ebd-37842c0a5b16.gif)](https://pearlmedia.com/projects/pearl-media-las-vegas-super-bowl/) As we gear up for the Super Bowl this Sunday, we’re reflecting on our Las Vegas Super Bowl recap! Click to see the brands that secured prime placements on our LVGATEWAY & ELV8 dominating screens and how they captured maximum visibility during one of the most-watched sporting events of the year. * * * **_OLLY VITAMINS_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/699e9c77-8e47-66d0-188e-aa5821e5a82d.gif)](https://pearlmedia.com/projects/olly-vitamins/) Take your wellness into your own hands and make a habit with Olly. Shop today and see it on our LV1 and Salesforce Transit Center digital domination! * * * **_LALO TEQUILA_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/665d75c0-f5ab-6a7a-5dba-175c90daabef.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) Committed to crafting the purest form of tequila, LALO shines on our eye-level billboard in NYC. * * * **_KOWALSKI_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/80f51dbf-2060-b71c-cca3-5a61ae3276ee.gif)](https://pearlmedia.com/our-products/eye-level-media/streetscapes/) A legendary clash between Marlon Brando and Tennessee Williams, reimagined. Kowalski is out now and commanding the spotlight. Scan the QR code on our NYC billboard to secure your tickets today! * * * **_DID YOU KNOW?!_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/ac91604a-e53f-a951-2ac6-f9fd5c7a3fe7.gif)](https://pearlmedia.com/) Earlier this week, the 67th Grammys took center stage, reaffirming its status as one of the most-watched and culturally significant award shows. In 2024, an estimated 16.9 million people tuned in, proving that music’s biggest night remains a major entertainment event. Beyond celebrating the industry’s top talent, the show sparks conversations, sets trends, and delivers unforgettable moments that resonate far beyond the broadcast. From historic wins to show-stopping performances, the Grammys consistently capture the world’s attention. We’re proud to showcase some of the best of the best—Kacey Musgraves, Sabrina Carpenter, Kendrick Lamar, and more—on our digital networks. * * * [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-01-18-18-2-2/ "Read More: Last Week Today @ Pearl Media 02.15.18") ### [Last Week Today @ Pearl Media 02.15.18](https://pearlmedia.com/last-week-today-pearl-media-01-18-18-2-2/ "Read More: Last Week Today @ Pearl Media 02.15.18") February 16, 2018 Random Pearl Quote of the Week: “I am a lucky man to count on both hands the ones I love.” - Pearl Jam Cruisin' on the 405 It’s not everyday we have a brand do a complete... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-01-18-18-2-2/ "Read More: Last Week Today @ Pearl Media 02.15.18")PM - Skims x Team Usa LA405 from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/1919612520-6a9e43a76679d5d073e440b7b4f359fe600cadefe7b04d32869f6308b1b706fd-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:33 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/1001283476) Paris, it’s been golden! Skims x Team USA is gearing up for the LA 2028 Olympics, putting their best foot forward. Click to watch this video featuring our billboard towering over the LA 405. [![](https://pearlmedia.com/wp-content/uploads/2024/08/DJI_0415-2-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2024/08/DJI_0415-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/08/DJI_0630-2-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2024/08/DJI_0630-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_5-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_5-1.jpg) [![Billboard Advertising Strategies](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_11-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_11-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_13-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2024/08/Skims_LA405_13-1.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) While you won’t find traditional New York billboards inside this exclusive mixed-use facility made up of some of the most luxurious retailers in the world. Pearl’s 22 high-profile digital screens put your brand in front of a hard-to-reach, high-end demographic with spending power.. Fortune 100 companies with over 38,000 employees have made Brookfield Place their headquarters, while luxury stores and restaurants attract over 580,000 visitors weekly. Discover how Pearl can make your brand the main attraction through media opportunities and experiential marketing. ![Brookfield Place – Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Brookfield-Place-Sub-Header.jpg) ## Better than New York Billboards: See Your Brand on New York’s Downtown Premier Digital Network [![And Just Like That 1](https://pearlmedia.com/wp-content/uploads/2022/12/And-Just-Like-That-1-640x437.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/And-Just-Like-That-1.jpg) [![And Just Like That 2](https://pearlmedia.com/wp-content/uploads/2022/12/And-Just-Like-That-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/And-Just-Like-That-2.jpg) [![Billions 1](https://pearlmedia.com/wp-content/uploads/2022/12/Billions-1-640x353.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Billions-1.jpg) [![Bumble 1](https://pearlmedia.com/wp-content/uploads/2022/12/Bumble-1-640x426.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Bumble-1.jpg) [![Gossip Girl 1](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-1.jpg) [![Gossip Girl 2](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-2.jpg) [![Gossip Girl 3](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-3.jpg) [![Gossip Girl 4](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-4.jpg) [![Gossip Girl 5](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Gossip-Girl-5.jpg) LOAD MORE [![H M 1](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-1-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-1-1.jpg) [![H M 2](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-2-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-2-1.jpg) [![Heineken 1](https://pearlmedia.com/wp-content/uploads/2022/12/Heineken-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Heineken-1.jpg) [![Heineken 2](https://pearlmedia.com/wp-content/uploads/2022/12/Heineken-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Heineken-2.jpg) [![Heineken 3](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Heineken-3.jpg) [![Hendricks 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Hendricks-1.jpg) [![Hendricks 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Hendricks-2.jpg) [![Ibm 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/IBM-1.jpg) [![Ibm 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/IBM-2.jpg) [![Ibm 3](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/IBM-3.jpg) [![Johnnie Walker 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Johnnie-Walker-1-1.jpg) [![Johnnie Walker 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Johnnie-Walker-2.jpg) [![Madewell 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Madewell-1.jpg) [![Madewell 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Madewell-2.jpg) [![Madewell 3](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Madewell-3.jpg) [![Netflix Bridgerton 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-1.jpg) [![Netflix Bridgerton 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-2.jpg) [![Netflix Bridgerton 3](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-3.jpg) [![Netflix Bridgerton 4](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-4.jpg) [![Netflix Bridgerton 5](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-5.jpg) [![Netflix Bridgerton 6](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-6.jpg) [![Netflix Bridgerton 7](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Netflix-Bridgerton-7.jpg) [![Patron](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Patron.jpg) [![Stonewall Inn 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Stonewall-Inn-1.jpg) [![Truly 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Truly-1.jpg) [![Truly 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://pearlmedia.com/wp-content/uploads/2022/12/Truly-2.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl")We wanted a nightly, nonstop party house built right on the festival grounds bolstering festive guests. Creating sculpture in the silhouette of a mid-century modern Palm Springs mansion served as a canvas, mapping the revelers, the scenes, even the swimmers in the “pool” with an almost gratuitous amount of projectors. The illusion – dubbed Mirage – was viewable from a full 360 degrees, and provided a low key haven for survivors of the day’s wall-to-wall music. ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/)## Exclusive Media Opportunities for Massive Exposure When it comes to Nashville outdoor advertising, you can’t skip Pearl’s exclusive partnership with Nashville’s top transit providers. With full and partial wraps on 13-foot-tall trolleys, your brand will make a 12-mile loop through Nashville’s downtown busy streets and past the biggest attractions. Nashville is one of the fastest growing cities in the US and the trolley system provides brands the opportunity to make the most noise in Music City! ![](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-3.jpg) ## Large Format Nashville outdoor advertising [![](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-7-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/Bud-Light-OTT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/BudLightHalf-4.jpg) [![Dsc 1681 5](https://pearlmedia.com/wp-content/uploads/2022/12/DSC_1681-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC_1681-5.jpg) [LOAD MORE](javascript:;) [![Dsc00077](https://pearlmedia.com/wp-content/uploads/2022/12/DSC00077-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC00077.jpg) [![Dsc00110](https://pearlmedia.com/wp-content/uploads/2022/12/DSC00110-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC00110.jpg) [![Dsc 2487](https://pearlmedia.com/wp-content/uploads/2022/12/DSC_2487-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC_2487.jpg) [![Dsc 4209](https://pearlmedia.com/wp-content/uploads/2022/12/DSC_4209-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC_4209.jpg) [![PBR 1](https://pearlmedia.com/wp-content/uploads/2022/12/PBR-1-640x358.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/PBR-1.jpg) [![PBR 2](https://pearlmedia.com/wp-content/uploads/2022/12/PBR-2-640x358.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/PBR-2.jpg) [More Transit](https://pearlmedia.com/our-products/transit/ "More Transit") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") Brian Cohen is Pearl Media’s EVP, Real Estate & Acquisitions. Cohen started his real estate career at GVA Williams of New Jersey where he marketed and represented 1.5 million square feet of Class A & B office space. He then took his talents to South Beach where he joined Newmark Knight Frank of Miami, one of the world’s leading commercial real estate advisory firms. While at NKF, he advised corporations, investors and property owners, implementing long and short-term strategic plans that delivered reduced occupancy costs, increased efficiencies and maximized value. At Pearl Media, Cohen oversees all real estate functions and acquisitions. He is responsible for the development of new emerging markets, lease negotiations and securing permits. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 1.26.2022") ### [Last Week Today @ Pearl Media 1.26.2022](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 1.26.2022") January 26, 2022 Random Pearl Quote of the Week: The way to get started is to quit talking and begin doing. -Walt Disney CW's NAOMIDon’t believe everything you think! Catch Naomi, DC’s newest superhero, on our Hollywood wallscape. The show is... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 1.26.2022") With 40 acres on New York’s West Side, your brand needs to be seen where consumers shop, work, eat, and play. This mixed-use venue has everything, from apartments to grocery stores, apparel shops and some of NYC’s trendiest restaurants. Access the thousands of visitors and residents per day with media they can’t skip. ![Manhattan West - Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Manhattan-West-Sub-Header.jpg) ## Targeted Advertising reaching NYC’s desired West Side consumers [![Dsc09246](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09246-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09246.jpg) [![Dsc03024 8](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03024-8-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03024-8.jpg) [![Dsc03037 10](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03037-10-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03037-10.jpg) [![Dsc03053 12](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03053-12-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03053-12.jpg) [![Dsc03074 14](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03074-14-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03074-14.jpg) [![Dsc03086 16](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03086-16-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03086-16.jpg) [![Dsc03103 18](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03103-18-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03103-18.jpg) [![Dsc03141 19](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03141-19-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03141-19.jpg) [![Dsc09269](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09269-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09269.jpg) [LOAD MORE](javascript:;) [![Dsc09277](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09277-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09277.jpg) [![Dsc09289](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09289-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09289.jpg) [![Dsc09293](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09293-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09293.jpg) [![Dsc09302](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09302-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC09302.jpg) [![Just Egg 1](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg-1.jpg) [![Just Egg 2](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Just-Egg-2.jpg) [![Stella 1](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-1-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-1-2.jpg) [![Stella 2](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-2-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-2-2.jpg) [![Stella 3](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-3-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-3-2.jpg) [![Stella 4](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-4-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-4-1.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") Please apply via google form: **[https://goo.gl/forms/zXVre8AAJb](https://goo.gl/forms/zXVre8AAJb)** be sure to indicate intern for position. ## [![intern_poster_01](https://pearlmedia.com/wp-content/uploads/2022/12/intern_poster_01.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/intern_poster_01.jpg) [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![What Is Dooh Advertising](https://pearlmedia.com/wp-content/uploads/2022/12/what-is-dooh-advertising-640x512.jpg)](https://pearlmedia.com/what-is-dooh-advertising/ "Read More: What Is DOOH Advertising?") ### [What Is DOOH Advertising?](https://pearlmedia.com/what-is-dooh-advertising/ "Read More: What Is DOOH Advertising?") September 16, 2024 Advertising has evolved beyond traditional billboards and print ads. With consumers constantly on the go, marketers are finding innovative ways to capture attention in public spaces. One of the most exciting advancements in this area is Digital... [READ MORE](https://pearlmedia.com/what-is-dooh-advertising/ "Read More: What Is DOOH Advertising?") Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s popular Meatpacking District. Chelsea Market offers unique independent gourmet restaurants and distinctive shops catering to every taste, attracting more than 31,000 national and international visitors every day. It’s home to some 1,600 employees from companies such as Google, BAMTech, and Discovery Network. Located steps from the popular High Line, the Chelsea Art District and retail stores, the Chelsea Market has anchored this thriving neighborhood since it first opened its doors in 1997. [![](https://pearlmedia.com/wp-content/uploads/2015/09/DSC07045-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/DSC07045.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/DSC07038-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/DSC07038.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/DSC07057-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/DSC07057.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/HEADER-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/AMEX-1-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/AMEX-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/AMEX-2-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/AMEX-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/AMEX-3-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/AMEX-3.jpg) 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[![](https://pearlmedia.com/wp-content/uploads/2015/09/SUB-HEADER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/SUB-HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-1-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-3-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-4-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/Sweetgreen.jpg) [![Why Is DOOH Advertising So Effective?](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-1-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-2-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-3-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-4-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/09/White-Claw-4.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) But how can brands stand out in such a saturated market? The answer is easy, billboard advertising! Pearl Media can expand your business to get the recognition it deserves. If you’re still not convinced, read this article to learn about the advantages of billboard leasing. ## **Why Billboard Leasing?** It’s no secret that most brand promotions come from online ads and social media outlets. And although these methods can be reliable, they are missing one key element. In simple terms, it is the ability to be “unskippable.”. Whenever we see an ad on YouTube or Facebook, we hit Skip. A [recent study found](https://martech.org/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds-long/#:~:text=After%20surveying%20viewer%20engagement%20with%20online%20video%20and,be%20no%20more%20than%2015%20seconds%20in%20length.) that 56% of users skip online video ads. Fortunately, outdoor advertising is perfectly placed in high-traffic areas. Therefore, making your advertisement “unskippable”. ## **Why We Stand Out From the Crowd** You might be convinced that this marketing tool is right for your business. But why choose Pearl Media? First, Pearl Media has been generating high-quality ads for over 16 years. During this time, they’ve formed an elite team of marketing experts. The team alone has created some of the most unique forms of OOH advertising. This winning strategy ensures that brands don’t merely reach their audience but captivate them as well. ## **Key Advantages of Billboard Leasing** Like any business plan, there are pros and cons. However, when you combine a high-traffic area with unbeatable brand promotion, there aren’t many cons. ### **Social Change** Imagine if your billboard had the power to create social awareness and change. Now more than ever, we need new forms of media to help spread important messages to the community. Whether it’s promoting a business or fighting for justice, these local causes need a platform. Pearl Media is proud to provide a platform for positive community impact. ### **Best Chance of Visibility** The high visibility of an [eye-level](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) or high-rise billboard is a huge advantage. This marketing tool is one of the best because it catches the eyes of a broader audience. For example, the average city has working-class and tourist commuters. These groups of people are likely to respond well to a billboard because of their unconscious needs as consumers. Therefore, brand promotion and customer acquisition are higher. ### **Cost Effective** TV and media do a great job of reaching an audience at a faster rate. However, when you look at the cost per impression, billboards make more sense. But why? For starters, with outdoor advertising, you get higher visibility 24/7 and no skips. In contrast, you only get a designated commercial slot for video ads with a skip option. ### **High-Traffic and Niche Areas** There is a lot of research that goes on before a final decision is made on where to place a billboard. Pearl Media is one of the best when it comes to finding pockets of high visibility while hitting a target audience. This formula includes field studies and intricate algorithms to see how well a billboard will do. Therefore, a niche brand will do better because of its geographical target. ### **Knowledge of Brand** [Most commuters](https://link.springer.com/article/10.1007/s11116-023-10377-1) take the same routes every day, which means they’re seeing your billboard every day. This repetition helps consumers gain knowledge about your brand. Thereby increasing your brand’s recall and awareness. These two aspects are crucial to a successful business all year round. ### **Creative Control** Marketing is an art form and [Pearl Media believes](https://pearlmedia.com/about-us/) your voice should echo onto your billboard. That is why we offer creative control while also providing professional guidance when needed. This means choosing your billboard’s size, location, design, and message. ### **The “Unskippable” Factor** We’ve discussed this factor earlier but not to the fullest extent. Let’s dive deeper into the “unskippable” factor, which is outdoor advertising. Whether it’s YouTube or a streaming platform, consumers are tired of placed advertising. Especially since a lot of advertisements can be sneaky or subconscious. For example, when you’re watching a YouTuber and they try to sell you a product subliminally. This advertising medium can feel inauthentic, making you hit Skip! Now many consumers have caught on to these practices and started using ad-blockers or subscription services. But that’s not the case with billboards. They’re an organic way to educate the public on a brand while having an “unskippable” presence. ### **Pairable With Other Marketing Campaigns** Creating a cohesive marketing campaign that reaches a broad audience is the goal. For example, SEO, billboards, and social media can be great tools when used in unison. If you’re just starting your marketing or looking for that last push to drive your business forward, consider incorporating a billboard into your strategy. Overall, it can complement other projects and enhance a marketing campaign. ## **The Process of Billboard Leasing** This type of marketing medium can be overwhelming to understand. You may have more questions about the process of leasing a billboard. So keep reading to understand the process of leasing a billboard. ### **Determining the Best Location** The first step when it comes to outdoor advertising is determining the best location. These steps may include studying foot and vehicle traffic. There are also smaller details that come into play. For example, the proximity to popular attractions and high-activity areas. These steps are detail-oriented but they make a difference in the long run. ### **Billboard Design and Strategy** Once the site has been selected, the Pearl Media team will create a design and strategy. This means researching your brand so that the final product aligns with your core values. All while creating a cohesive design that showcases your product. Lastly, the installation process can begin. Pearl Media ensures a safe and proper installation service. ## **Pearl Media Makes Billboard Leasing Easy** Billboard leasing has been around for decades and now you can take part in the best marketing tool. But don’t just take our word for it. Go outside and look at all the beautiful billboards on your very street. Chances are that our Pearl Media experts designed it! So if you’re ready to be a part of the family and have your business boom, [make the call](https://pearlmedia.com/contact/) to Pearl Media. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.adweek.com/sa-article/experiential-marketing-pics-or-it-didnt-happen-166400 "Read More: Experiential Marketing: Pics or It Didn’t Happen") ### [Experiential Marketing: Pics or It Didn’t Happen](https://www.adweek.com/sa-article/experiential-marketing-pics-or-it-didnt-happen-166400 "Read More: Experiential Marketing: Pics or It Didn’t Happen") August 21, 2015 ... 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[READ MORE](https://www.digitalsignageconnection.com/hp-takes-over-chelsea-market-grow-sprout-487 "Read More: HP Takes Over Chelsea Market to Grow Sprout") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.digitalsignagetoday.com/news/digital-signage-and-jetblue-play-vacation-migration/ "Read More: Digital signage and JetBlue play ‘Vacation Migration’") ## [Digital signage and JetBlue play ‘Vacation Migration’](https://www.digitalsignagetoday.com/news/digital-signage-and-jetblue-play-vacation-migration/ "Read More: Digital signage and JetBlue play ‘Vacation Migration’") January 30, 2015 ... [READ MORE](https://www.digitalsignagetoday.com/news/digital-signage-and-jetblue-play-vacation-migration/ "Read More: Digital signage and JetBlue play ‘Vacation Migration’") [« Prev](https://pearlmedia.com/news/page/24/)... [10](https://pearlmedia.com/news/page/10/ "Page 10") [20](https://pearlmedia.com/news/page/20/ "Page 20")... [23](https://pearlmedia.com/news/page/23/ "Page 23") [24](https://pearlmedia.com/news/page/24/ "Page 24") 25 [26](https://pearlmedia.com/news/page/26/ "Page 26") [27](https://pearlmedia.com/news/page/27/ "Page 27")... [30](https://pearlmedia.com/news/page/30/ "Page 30")... [Next »](https://pearlmedia.com/news/page/26/) ![video thumbnail](https://i.vimeocdn.com/video/1707907554-78b79720b7feaf53bb69c071d789a67287cd8ba3939f8c5d4140e1a5735c8a85-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:20 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/852674134) Hulu’s animated lineup has sparked ANIMAYHEM across the city! Witness the out of home media extravaganza lighting up sidewalks in various New York neighborhoods, bringing vibrant joy and excitement to every corner! [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY135-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY135-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY135-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY135-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY212-3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY212-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY73-3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY73-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY131-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY131-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY212-2-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY212-2-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY78-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY78-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY189-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY189-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY90-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY90-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY90-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY90-2.jpg) [![The Art of Advertising Outdoor](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY189-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY189-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY126-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY126-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY126-3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY126-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY157-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY157-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY157-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY157-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY73-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY73-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY186-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY186-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY78-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY78-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY186-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/HuluAnimayhem_NY186-2.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. This campaign dominated our Eye Level Billboards all over NYC – covering over 13 locations and turning heads at each one! What better way to attract attention to these new amazing deals than being on Eye Level with your consumers in bustling NYC? [![out of home media](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY299-3-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY299-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY296-3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY296-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY296-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY296-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY296-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY296-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY295-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY295-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY292-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY292-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY291-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY291-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY288-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY288-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY252-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY252-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY189-4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY189-4.jpg) [![billboard leasing](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY189-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY189-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY127-2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY127-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY117-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY117-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY75-3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY75-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY75-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/04/Macdo_NY75-2.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) The Kids’ Choice Awards is the largest collection of opinions from kids and teens around the nation. To promote bigger and better than ever before, Pearl created a smile inducing surprise and delight event. Over two days, a storefront located in Hollywood & Highland dished out dozens of epic stunts. Kids ate pizza with the Teenage Mutant Ninja Turtles, threw slime balloons, danced off with Chachi Gonzales and even accepted their very own Kids’ Choice Award! Adding in some huge prizes to boot, this year’s Kids’ Choice Awards is more anticipated than ever before. [![](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_01_37_23.Still006-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_01_37_23.Still006.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_05_01_27.Still009-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_05_01_27.Still009.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_07_16_24.Still005-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_07_16_24.Still005.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_08_19_25.Still002-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/clips-day2-02.00_08_19_25.Still002.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/COVER-1024x688.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/dance-girls-01.00_00_57_03.Still004-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/dance-girls-01.00_00_57_03.Still004.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/dance-girls-01.00_05_21_18.Still001-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/dance-girls-01.00_05_21_18.Still001.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/HEADER-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Hot-wheels-03.00_00_06_24.Still006-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Hot-wheels-03.00_00_06_24.Still006.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Hot-wheels-03.00_00_08_00.Still001-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Hot-wheels-03.00_00_08_00.Still001.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Hot-wheels-03.00_00_10_00.Still009-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Hot-wheels-03.00_00_10_00.Still009.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0860-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0860.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0893-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0893.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0910-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0910.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0980-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_0980.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_1032-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_1032.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_1068-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_1068.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_1072-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/IMG_1072.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Marching-band-02.00_00_32_27.Still007-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Marching-band-02.00_00_32_27.Still007.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Marching-band-02.00_14_13_14.Still005-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Marching-band-02.00_14_13_14.Still005.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_00_18_15.Still013-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_00_18_15.Still013.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_00_42_04.Still011-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_00_42_04.Still011.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_00_57_06.Still009-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_00_57_06.Still009.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_00_28.Still007-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_00_28.Still007.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_25_16.Still004-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_25_16.Still004.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_31_27.Still016-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_31_27.Still016.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_47_25.Still017-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/Nick-edit-01.00_01_47_25.Still017.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/pizza-time-02.00_01_07_11.Still001-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/pizza-time-02.00_01_07_11.Still001.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/03/slime-ball-03.00_00_45_16.Still001-1024x576.jpg)](https://pearlmedia.com/wp-content/uploads/2016/03/slime-ball-03.00_00_45_16.Still001.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. This campaign dominated a variety of our static media at over 40 locations from NYC to Chicago to LA! With this wide 21M+ reach in these hot cities, Pure Leaf had everyone feeling thirsty! [![](https://pearlmedia.com/wp-content/uploads/2023/05/CH300-Pure-Leaf-Approach-Photo-3.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/CH300-Pure-Leaf-Approach-Photo-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/CH305-Pure-Leaf-Approach-Photo-5-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/CH305-Pure-Leaf-Approach-Photo-5-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/CH306-Pure-Leaf-Approach-Photo-5-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/CH306-Pure-Leaf-Approach-Photo-5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/CH312-Pure-Leaf-Close-Up-Photo-1.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/CH312-Pure-Leaf-Close-Up-Photo-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/CH319-Pure-Leaf-Approach-Photo-3-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/CH319-Pure-Leaf-Approach-Photo-3.jpg) [![how much is a billboard](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH302-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH302-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH303-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH303-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH304-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH304-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH313-2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH313-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH315-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH315-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH315-2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_CH315-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA403-4-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA403-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA403-5-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA403-5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA404-4-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA404-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA406-3-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA406-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA408-2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_LA408-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY31-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY31-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY55-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY55-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY73-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY73-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY110-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY110-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY126-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY126-2.jpg) [![out-of-home advertising](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY131-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY131-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY135-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY135-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY233-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY233-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY240-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY240-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY243-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY243-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY421-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/05/PureLeaf_NY421-2.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ![video thumbnail](https://i.vimeocdn.com/video/1983986642-28fe30d233e45e570d3cd6c4d97cce34487d41505b6a4116b32efec0d6674d66-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:37 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/1057933527) Love was in the air… and on our billboards! From Fifth + Broadway in Nashville, Brickell City Centre in Miami, and our billboards across NYC, we hoped you spread the love this Valentine’s Day weekend with your friends, family, significant other — and even your pets! [![](https://pearlmedia.com/wp-content/uploads/2025/02/Intimissimi_BCC-2_7-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Intimissimi_BCC-2_7-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Intimissimi_NY29_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Intimissimi_NY29_3-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_2-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Intimissimi_NY276_1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Intimissimi_NY276_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-1-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_17-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_17.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Lego_5B_17-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Lego_5B_17-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Lego_5B_24-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Lego_5B_24-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Sweethearts_NY141_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Sweethearts_NY141_2-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Sweethearts_NY141_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/Sweethearts_NY141_3-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/20250212_135406007_iOS-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/20250212_135406007_iOS-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/02/HumaneSociety_NY231_5-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/02/HumaneSociety_NY231_5.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ![video thumbnail](https://i.vimeocdn.com/video/1058265348-d4676c6cbd8212227c9fb2c6c8b9825623e515b8fd5dd22ac4586d0dda11acbb-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 01:13 Settings QualityAuto Picture-in-PictureFullscreen PayPal offers a safe way to shop local. They got the word out by wrapping large storefronts in LA and Boston. [![](https://pearlmedia.com/wp-content/uploads/2021/02/MG_3778-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/MG_3778.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/I21A8102-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/I21A8102.jpg) [![street level advertising](https://pearlmedia.com/wp-content/uploads/2021/02/I21A9734-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/I21A9734.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/PayPal2_COVER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/PayPal2_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/PayPal1_HEADER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/PayPal1_HEADER.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) Las Vegas digital billboards are a great way to combine technologies in the digital age with OOH advertising. Creating visual outdoor campaigns can help your target audience remember your business when they need your products or services. Keep reading to learn how digital billboards in Las Vegas can elevate your brand. ## **What Is a Digital Billboard?** A digital billboard is a modern technological display that shows videos, images, and other digital content programmed to change every few seconds or minutes. [Studies have shown](https://campuspress.yale.edu/ledger/seven-reasons-visuals-are-so-effective-in-advertising/#:~:text=Utilize%20Visuals%20for%20Information%20Retention&text=Studies%20have%20found%20that%20people,brand%20more%20memorable%20and%20impactful.) that people remember information better when it is presented visually. These billboards can do just that. They use backlighting technology to illuminate the content on the screen. There is no display without backlights. Different digital billboards have various backlighting technologies. Modern versions use light-emitting diodes and older versions use cold cathode fluorescent lamps (CCFL). Modern digital billboards are: - More durable - High-resolution LED screens - Longer lifespans - Dirt, dust, and moisture resistant - Slim design Although these are all benefits, the downside is that these digital billboards are more expensive to advertise on than billboards using cold cathode fluorescent lamps, but you’ll likely see a better return on investment. ## **Benefits of Digital Billboard Advertising** Out-of-home (OOH) advertising with Las Vegas digital billboards is an effective way to get your message across. Viewers enjoy memorable visual content and businesses reap all the benefits. When you choose to market with digital [outdoor ads](https://pearlmedia.com/what-to-look-for-in-an-outdoor-advertising-company/), this is what you can expect: ### **Easily Attract Customers** An eye-catching creative digital billboard is going to be remembered by the audience. If you are more memorable, there is a higher chance that viewers will look up your business online after seeing your ads. Some digital ads are interactive to entertain customers who pass by. Aside from attracting new customers, digital ads are a great way to generate [word-of-mouth](https://www.indeed.com/career-advice/career-development/word-of-mouth#:~:text=Word-of-mouth%20marketing%20helps,connection%20with%20their%20existing%20patrons.). This can help reduce your client acquisition costs. ### **Increased Retention Rates** In an ideal world, you create an ad and the target audience can’t stop thinking about your brand or product because of the ad. [Traditional billboards](https://pearlmedia.com/owning-a-billboard-with-pearl-media/) are great for brand awareness, but they aren’t as memorable as digital billboards. A digital ad will entertain viewers and increase the chances that they will remember the details of your advertisement. Don’t underestimate the importance of customers associating a positive memory with your brand. If they can remember your digital billboard, they are likely to buy from your business first when they need products or services that you offer. Digital billboards can also remind past customers who haven’t shopped in a while what your business has to offer. All of these things help with increased customer retention rates. ### **Multiple Ads in Rotation** It’s possible to place multiple ads in one digital billboard rotation. Ad rotation shows multiple ads in a slideshow on a single billboard. If you own a digital billboard, you can tap into more of the benefits of display ads. You can show different products at different times and measure which campaign is increasing sales the most. If you rent ad space on a privately owned digital billboard, your ad will likely be in rotation with other business ads. You can still benefit from this, as every company’s ad will get equal screen time. ### **Targeted Messaging** Targeted messaging refers to creating and delivering marketing messages that resonate with your targeted audience based on interest, location, age, and demographic. Great ads will address customer pain points as well. With a targeted message, you avoid wasting time and resources trying to please a group of people that might not include your target audience. Modern digital billboards can leverage automation to display ads that are relevant to the correct audience. This is only effective if you have a good idea of who you are selling to. Not only do you need to know what your target audience likes, but you also need to find out if they often pass through the area where the digital billboard will be displayed. ### **Real-Time Updates** Traditional billboards worked in the past to increase brand visibility, but marketers were unable to track the ad progress. This could lead to wasted time, resources, and effort on campaigns that might not resonate with your audience. Digital billboards are a solution to this problem. Marketers can monitor ad progress remotely and tweak the ad campaign if needed. Real-time content tracking can help businesses determine what time of day or season is best for a campaign. ### **Dynamic Content** Dynamic content refers to any digital content such as graphics, images, animation, or videos that changes based on: - User behavior - User preferences - User interests Advertisers can use this data to tailor digital ad content to specific locations and audiences. For example, if you wanted to advertise your restaurant, you would display a breakfast ad in the morning and switch to a dinner ad in the evening. You can also use Las Vegas digital billboards to promote seasonal sales and holiday-themed campaigns to match the time of the year. Another dynamic digital billboard content idea is a countdown or timer promoting limited-time offers or upcoming events. ### **Creative Flexibility** Creative flexibility should be music to your ears, especially if your business is in a hot market that requires you to stand out to be successful. Advertisers can get creative with digital billboard ads because the ideas you can try out are potentially endless. Explore different content ideas and switch between these ads to keep viewers engaged. ## **Elevate Your Brand With Las Vegas Digital Billboards** Digital billboards are the latest trend in marketing, despite being around for a while. Las Vegas digital billboards are a great way to connect with your audience and keep them interested in your business. Pearl Media is here to elevate your brand with digital billboards. We can help you find the right options based on your campaign goals and target audience. With our experience pairing premium properties with amazing digital billboards, we are equipped to help your business generate revenue. Don’t wait any longer to get started! [Contact us](https://pearlmedia.com/contact/) today to bring your digital billboard ad ideas to life. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 5.13.2020") ### [Last Week Today @ Pearl Media 5.13.2020](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 5.13.2020") May 14, 2020 Random Pearl Quote of the Week: "My God it's been so long, Never dreamed you'd return, But now here you are and here I am." — Pearl Jam BLUE SHIELD Blue Shield took to our walls off the 405 to shine a light on the mixed... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 5.13.2020") ![video thumbnail](https://i.vimeocdn.com/video/1976080566-0a5be66183ea56e1e40ee09b6022cf313a0e256e79d2a50e1fb5a36eb27e5de1-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:30 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/1051306614) Train with FKA twigs and shop the latest On Running collection to get you moving. Push your limits and get inspired; spot our newest billboards across NYC and Brooklyn! [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY117_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY117_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY117_4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY117_4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY177_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY177_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY198-200_4-e1738098575732-1024x652.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY198-200_4-e1738098575732.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY225_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY225_3-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY252_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY252_3-scaled.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY298_4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY298_4.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) In an age where consumers are constantly bombarded with digital ads, standing out has become increasingly challenging. Enter transit advertising — a powerful, timeless medium that ensures your brand gets noticed as people move through their daily lives. Transit advertising refers to prominent placements on vehicles used for [public transportation](https://www.apta.com/research-technical-resources/transit-statistics/), including buses, trains, subways, and trolleys. It’s an innovative marketing approach that captures the attention of commuters and passersby alike, making it an indispensable part of a comprehensive advertising strategy. ## The Benefits of Transit Advertising for Businesses ### Reaching Your Target Audience in Hard To Reach Places One of the most significant advantages of transit advertising is its ability to reach a diverse audience. Unlike static billboards and [street-level advertising](https://pearlmedia.com/street-level-advertising-trends/) transit ads travel through neighborhoods, business districts, and tourist attractions, ensuring your message is seen by a broad and varied demographic. Whether your audience is commuting to work, running errands, or exploring a new city, transit advertising guarantees your brand is front and center, increasing the likelihood of engagement and recall. ### Cost-Effective and High Visibility Transit advertising offers a cost-effective solution for businesses aiming to maximize their marketing budgets. Compared to other forms of advertising, such as television or digital, transit ads provide extensive reach without the hefty price tag. Additionally, the high visibility of transit ads — prominently displayed on large vehicles — means your brand message is hard to ignore. This visibility is further amplified in densely populated urban areas, where transit systems serve as the lifeline of daily commutes. ### Enhancing Brand Recognition and Local Awareness By consistently showcasing your brand across various transit routes, you can significantly enhance brand recognition and local awareness. For example, Pearl’s exclusive partnership with Nashville’s top transit providers offers brands the opportunity to feature full and partial wraps on 13-foot-tall trolleys. These trolleys make a 12-mile loop through Nashville’s downtown, passing major attractions and busy streets, ensuring your brand message resonates with both residents and tourists. As Nashville is one of the fastest-growing cities in the US, this exposure can be instrumental in building a robust local presence and establishing your brand as a household name. ## Creative Strategies in Transit Advertising ### Case Studies of Effective Campaigns Examining successful transit advertising campaigns can provide valuable insights into crafting your own impactful strategy. Take, for instance, the Coca-Cola “Open Happiness” campaign, which utilized vibrant graphics and uplifting messages on buses and trains to connect with consumers on an emotional level. Similarly, Nike’s “Find Your Greatness” campaign leveraged the mobility of transit ads to inspire athletes and fitness enthusiasts across the city, reinforcing its brand ethos of empowerment and excellence. ### Tips for Designing Attention-Grabbing Ads Creating a visually compelling and memorable transit ad requires a strategic approach. Here are some tips to consider: 1. Bold and Simple Design: Use bold colors and simple, clear messaging to capture attention quickly. Complex designs can be overlooked in a fast-paced environment. 2. Include a Call to Action: Encourage viewers to engage with your brand by including a clear call to action, such as visiting your website or following you on social media. 3. Utilize Movement: Since transit ads are mobile, incorporate dynamic elements that play into the motion of the vehicle. This can create an engaging visual experience for viewers. 4. Leverage Local Landmarks: Highlight local landmarks or cultural references to create a connection with the community and increase ad relevance. ## The Role of Transit Advertising in the Digital Age ### Integrating Digital and Traditional Marketing Channels In today’s digital age, integrating transit advertising with your digital marketing efforts can create a cohesive and impactful brand presence. By using QR codes, NFC technology, or social media hashtags on your transit ads, you can drive online engagement and create a seamless bridge between offline and online interactions. For instance, a transit ad featuring a QR code that leads to an exclusive online offer can enhance user experience and track campaign effectiveness. ### Measuring Success and ROI Measuring the success and [return on investment](https://digitalmarketinginstitute.com/resources/glossary/return-on-investment-roi) (ROI) of transit advertising is essential for optimizing your strategy. Utilize tracking mechanisms, such as unique promotional codes or dedicated landing pages, to monitor engagement and conversions. Additionally, tools like surveys and customer feedback can provide qualitative insights into the impact of your transit ads. By analyzing this data, you can refine your approach and maximize the effectiveness of future campaigns. ## Exclusive Partnership with Nashville’s Transit Provider: A Case Study ### Overview of Partnership and Campaign Objectives Pearl Media’s exclusive partnership with Nashville’s top transit providers exemplifies the potential of strategic transit advertising. This partnership allows brands to showcase their messages on iconic trolleys that navigate through Nashville’s bustling downtown. The campaign objectives were to increase brand visibility, engage both locals and tourists, and drive traffic to the advertisers’ physical and online destinations. ### Results and Impact on Brand Visibility The results were nothing short of impressive. Brands that participated in this campaign experienced a significant boost in local awareness and engagement. The trolleys, adorned with eye-catching graphics and compelling messages, became a moving spectacle that captured the attention of thousands daily. This heightened visibility translated into increased foot traffic to stores and higher online engagement, proving the efficacy of transit advertising in a growing urban market. ## Future Outlook: The Evolving Landscape of Transit Advertising ### Innovations and Trends The landscape of transit advertising is continuously evolving, with new innovations and trends shaping its future. Augmented reality (AR) and interactive displays are becoming increasingly popular, providing immersive experiences that captivate audiences. Additionally, the integration of real-time data allows for dynamic ad placements, tailoring messages based on time of day, location, and commuter demographics. These advancements promise to enhance the effectiveness of transit advertising, making it an even more powerful tool for businesses. ### Opportunities for Businesses in Different Sectors Transit advertising offers unique opportunities for businesses across various sectors. Retail brands can drive in-store traffic, tech companies can promote new products, and hospitality businesses can attract tourists. The versatility and wide reach of transit ads make them suitable for any business looking to increase brand awareness and engagement. ## Recap of Key Benefits and Considerations for Businesses Considering Transit Advertising ### Key Benefits - Wide Reach and Diverse Audience: Transit ads ensure your message is seen by a broad demographic. - High Visibility and Cost-Effectiveness: Achieve extensive reach without breaking the bank. - Enhanced Brand Recognition: Consistent exposure builds a strong local presence. ### Considerations - Strategic Design and Placement: Craft visually compelling ads and choose routes strategically. - Integration with Digital Channels: Bridge offline and online interactions for a cohesive brand experience. ### Let’s Get Started! Ready to elevate your brand with transit advertising? Contact Pearl Media to explore how our innovative solutions can amplify your message and drive business growth. Our exclusive partnership with Nashville’s transit providers offers unparalleled opportunities to make a lasting impact in one of the fastest-growing cities in the US. Let’s move your brand to new heights. By harnessing the power of transit advertising, you position your brand to thrive in today’s competitive landscape. Don’t miss out on the opportunity to capture the attention of your target audience wherever they go. [Contact Pearl Media](https://pearlmedia.com/contact/) today and start your journey toward unparalleled brand visibility and success. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/uploads/2023/04/The-Gateway_01-Wednesday-640x340.jpg)](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") ### [Pearl Media Launches THE GATEWAY in Las Vegas](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") April 27, 2023 (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital... [READ MORE](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") ![](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03219.jpg) _(Montclair, New Jersey)_ Pearl Media, an award-winning Out-Of-Home Advertising and Marketing Agency, in partnership with Madison International Realty, has unveiled a new place-based digital network at Brooklyn’s Atlantic Terminal. The Atlantic Terminal Network (ATN) went live on February 2nd, providing a dynamic digital canvas inside Downtown Brooklyn’s premier retail destination. Pearl Media is the exclusive media partner for Atlantic Terminal. “Pearl Media is elated to be the exclusive media and advertising partner for Atlantic Terminal,” said Josh Cohen, CEO/President of Pearl Media. “Our partnership with Madison International Realty, a global real estate investment firm, continues Pearl Media’s successful roll out of digital platforms in best in class real estate assets that help brands connect with consumers where they shop and play,” added Cohen. Atlantic Terminal is located in New York City’s third-largest central business district, surrounded by a dense concentration of office, residential, retail and event spaces. Anchor stores include Best Buy, Marshalls, Sephora, Target and Uniqlo. The three-story, 760,000 sq. ft. mall is located at the intersection of Flatbush and Atlantic Avenues, Downtown Brooklyn’s bowtie, one of the busiest crossroads in Brooklyn and the heart of the Brooklyn Cultural District. Across the street from Barclay’s Center, it sits above the Long Island Rail Road’s Atlantic Terminal facility and the Atlantic Ave – Barclay’s Center subway station, used by 13 million riders annually. ![](https://pearlmedia.com/wp-content/uploads/2022/12/DSC03196.jpg) “We are pleased to partner with Pearl Media. It’s digital network and dynamic interactive displays and directories will help guide Atlantic terminal’s more than 20 million annual visitors through the retail and transit levels of the complex, enhancing the mall experience for both our shoppers and tenants,” said Evan Walke, Madison International Realty portfolio manager. At Atlantic Terminal Pearl Media has deployed a robust, dynamic digital network consisting of 15 individual media placements. The media opportunity consists of eight (8) 85” LCD displays, four (4) 98” LCD displays and three double-sided 65” LCD kiosk displays. With this dynamic digital canvas local and national brands will be able to tailor their creative for the shopper one the go, while tenant shops will have the ability to message daily sales and other offers to visitors on the spot. “When you combine the commuters who use the transit facilities, the shoppers who visit on a daily basis with the office workers in and around the terminal it’s no wonder that Atlantic Terminal is truly the hub of the neighborhood,” said Anthony Petrillo, Chief Revenue Officer at Pearl Media “Sitting at the crossroads of one of the busiest intersections in Brooklyn with 25 million vehicles and 18 million pedestrians passing by every year, the Plaza space at the terminal is a prime location for brands to engage consumers with innovative activation campaigns,” added Petrillo. In addition to the digital network, the media opportunity at Atlantic Terminal Mall includes one static interior wallscape. The venue generates 1,366,164 total weekly impressions according to Geopath data. For more information on media opportunities at Atlantic Terminal contact Anthony Petrillo of Pearl Media at [apetrillo@pearlmedia.com](mailto:%20apetrillo@pearlmedia.com) **About Madison International Realty** Madison International Realty is a leading liquidity provider to real estate investors worldwide. Madison provides equity capital for real estate owners and investors seeking to monetize embedded equity, to replace capital partners seeking an exit and to recapitalize balance sheets. The firm provides equity for recapitalizations, partner buyouts and capital infusions; and acquires joint venture, limited partner and co-investment interests as principals. Madison invests in secondary transactions and focuses solely on existing properties and portfolios in the U.S., U.K., and Europe. Madison has offices in New York, London, Luxembourg, Amsterdam and Frankfurt, where the firm operates under the name of Madison International Realty GmbH. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![Effective Outdoor Advertising Techniques](https://pearlmedia.com/wp-content/uploads/2023/06/BOSS-01-640x426.jpg)](https://pearlmedia.com/outdoor-advertising-techniques/ "Read More: The 10 Most Effective Outdoor Advertising Techniques for 2025") ### [The 10 Most Effective Outdoor Advertising Techniques for 2025](https://pearlmedia.com/outdoor-advertising-techniques/ "Read More: The 10 Most Effective Outdoor Advertising Techniques for 2025") February 3, 2025 The Power of Outdoor Advertising Outdoor advertising, especially in bustling urban areas, is uniquely positioned to reach consumers where they live, work, and play. In cities, people are constantly on the move—whether commuting to work, shopping... [READ MORE](https://pearlmedia.com/outdoor-advertising-techniques/ "Read More: The 10 Most Effective Outdoor Advertising Techniques for 2025") #### ![3D-cember](https://pearlmedia.com/wp-content/uploads/2022/12/presentswebheader41.jpg) ## Art Basel’s Largest Canvas #### Pearl Media - Hyundai 3D - Miami - Art Basel - Sizzle Reel from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/243300919-45418e401091b5717aca6fd1060af8ec5f67ba1f819df3ca70aec8ba3d2011a3-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 04:14 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen #### **Pearl Media** converted the Tides Hotel on Ocean Blvd in South Beach into a 3D playground for **Hyundai**. Using an 8-Bit Gaming theme, Pearl created a jaw-dropping show during **Art Basel**, the art community’s most prominent US gathering. ## Santa Monica DJ Event ### Pearl Media - Hyundai 3D Projection Mapping - Santa Monica - Sizzle Reel - from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/507791919-63838a3e0064b7383659cc60e57259dfa983ae77fdf5521b3a26e524d1455b59-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 04:39 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen #### **Pearl Media** paired the music of **DJ Porter Robinson** to create a techno-charged 3D show on the Clock Tower building on Santa Monica’s famous 3rd Street Promenade. ## First Interactive 3D Projection Ever! ### Vimeo \# We couldn't verify the security of your connection. \#\# Access to this content has been restricted. Contact your internet service provider for help. #### **Pearl Media** executed the **First Ever Interactive 3D Building Projection** on the Roosevelt Hotel in Hollywood. We turned the building into a giant interactive claw game that was controlled with an oversized joystick on Hollywood Blvd. This event placed Pearl Media in the **Guinness Book of World Records!** [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.nxtbook.com/nxtbooks/STMG/sott_201405/#/70 "Read More: “Please Touch” Signage") ### [“Please Touch” Signage](https://www.nxtbook.com/nxtbooks/STMG/sott_201405/\#/70 "Read More: “Please Touch” Signage") May 1, 2014 ... [READ MORE](https://www.nxtbook.com/nxtbooks/STMG/sott_201405/#/70 "Read More: “Please Touch” Signage") ## [Tips for Working with Outdoor Advertising Companies to Maximize Your Campaign](https://pearlmedia.com/working-with-outdoor-advertising-companies/ "Read More: Tips for Working with Outdoor Advertising Companies to Maximize Your Campaign") November 4, 2024 In today's fast-paced world, grabbing the attention of potential customers is more challenging than ever. With people constantly on the move, outdoor advertising offers a unique opportunity to reach your target audience where they live, work, and... [READ MORE](https://pearlmedia.com/working-with-outdoor-advertising-companies/ "Read More: Tips for Working with Outdoor Advertising Companies to Maximize Your Campaign") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-10-30-2024/ "Read More: Last Week Today @ Pearl Media 10.30.2024") ## [Last Week Today @ Pearl Media 10.30.2024](https://pearlmedia.com/last-week-today-pearl-media-10-30-2024/ "Read More: Last Week Today @ Pearl Media 10.30.2024") October 30, 2024 “Pleasure in the job puts perfection in the work.” -... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-10-30-2024/ "Read More: Last Week Today @ Pearl Media 10.30.2024") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-10-23-2024/ "Read More: Last Week Today @ Pearl Media 10.23.2024") ## [Last Week Today @ Pearl Media 10.23.2024](https://pearlmedia.com/last-week-today-pearl-media-10-23-2024/ "Read More: Last Week Today @ Pearl Media 10.23.2024") October 23, 2024 “The strength of the team is each individual member. The strength of each member is the team.” ~ Phil... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-10-23-2024/ "Read More: Last Week Today @ Pearl Media 10.23.2024") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-10-16-2024/ "Read More: Last Week Today @ Pearl Media 10.16.2024") ## [Last Week Today @ Pearl Media 10.16.2024](https://pearlmedia.com/last-week-today-pearl-media-10-16-2024/ "Read More: Last Week Today @ Pearl Media 10.16.2024") October 16, 2024 “There is no such thing as a self-made man. You will reach your goals only with the help of others.” ~ George... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-10-16-2024/ "Read More: Last Week Today @ Pearl Media 10.16.2024") [![Outdoor Billboard Advertising Strategies](https://pearlmedia.com/wp-content/uploads/2024/09/Hulu_ReasonableDoubt_NY214_1-640x480.jpg)](https://pearlmedia.com/outdoor-billboard-advertising-strategies/ "Read More: Strategies for Effective Outdoor Billboard Advertising") ## [Strategies for Effective Outdoor Billboard Advertising](https://pearlmedia.com/outdoor-billboard-advertising-strategies/ "Read More: Strategies for Effective Outdoor Billboard Advertising") October 14, 2024 Outdoor billboard advertising is among the most effective ways to bring brand visibility. The ad is always on, so consumers don't have the luxury of turning it on and off like they would with media advertisements. Moreover, outdoor billboards give... [READ MORE](https://pearlmedia.com/outdoor-billboard-advertising-strategies/ "Read More: Strategies for Effective Outdoor Billboard Advertising") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-10-09-2024/ "Read More: Last Week Today @ Pearl Media 10.09.2024") ## [Last Week Today @ Pearl Media 10.09.2024](https://pearlmedia.com/last-week-today-pearl-media-10-09-2024/ "Read More: Last Week Today @ Pearl Media 10.09.2024") October 9, 2024 “Unity is strength.” - Mattie... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-10-09-2024/ "Read More: Last Week Today @ Pearl Media 10.09.2024") [![New York Billboards Drive Brand Recognition](https://pearlmedia.com/wp-content/uploads/2024/05/NetflixBridgerton_NY115_3-640x480.jpg)](https://pearlmedia.com/new-york-city-billboards-drive-brand-recognition/ "Read More: Big Results in the Big Apple: How New York City Billboards Drive Brand Recognition") ## [Big Results in the Big Apple: How New York City Billboards Drive Brand Recognition](https://pearlmedia.com/new-york-city-billboards-drive-brand-recognition/ "Read More: Big Results in the Big Apple: How New York City Billboards Drive Brand Recognition") October 7, 2024 In a city that never sleeps, it's no surprise that New York City is home to some of the world’s most impactful advertising. From Times Square's iconic digital billboards to bold street-level posters, outdoor advertising in New York offers... [READ MORE](https://pearlmedia.com/new-york-city-billboards-drive-brand-recognition/ "Read More: Big Results in the Big Apple: How New York City Billboards Drive Brand Recognition") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-10-02-24/ "Read More: Last Week Today @ Pearl Media 10.02.24") ## [Last Week Today @ Pearl Media 10.02.24](https://pearlmedia.com/last-week-today-pearl-media-10-02-24/ "Read More: Last Week Today @ Pearl Media 10.02.24") October 2, 2024 "If you take out the team in teamwork, it's just work. Now who wants that?” - Matthew Woodring... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-10-02-24/ "Read More: Last Week Today @ Pearl Media 10.02.24") [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-9-25-24/ "Read More: Last Week Today @ Pearl Media 9.25.24") ## [Last Week Today @ Pearl Media 9.25.24](https://pearlmedia.com/last-week-today-pearl-media-9-25-24/ "Read More: Last Week Today @ Pearl Media 9.25.24") September 25, 2024 “Coming together is a beginning, staying together is progress, and working together is success.” - Henry... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-9-25-24/ "Read More: Last Week Today @ Pearl Media 9.25.24") [« Prev](https://pearlmedia.com/news/page/2/) [1](https://pearlmedia.com/news/ "Page 1") [2](https://pearlmedia.com/news/page/2/ "Page 2") 3 [4](https://pearlmedia.com/news/page/4/ "Page 4") [5](https://pearlmedia.com/news/page/5/ "Page 5")... [10](https://pearlmedia.com/news/page/10/ "Page 10") [20](https://pearlmedia.com/news/page/20/ "Page 20") [30](https://pearlmedia.com/news/page/30/ "Page 30")... [Next »](https://pearlmedia.com/news/page/4/) Because of the way the pandemic has affected physical stores, causing many to close permanently, commercial property owners have been looking for ways to regain some of the income they’ve lost due to store closures. Whether your buildings are vacant or occupied, selling ad space on those buildings is an option to consider. If you’re new to the idea, or you’d like to get started marketing your storefronts for ad space, follow the steps below. ## Organize Your Information When owners and managers of other businesses contact your team to request information about your advertising services, you’ll want to ensure that your information is organized. Being [prepared to answer any questions](https://smallbusiness.chron.com/sell-billboard-advertising-26352.html) your potential client might have is a great way to make a positive impression. To promote your services in the most professional way possible, have the following information ready. - **Pricing:** If you offer different tiers and features, discuss the prices of each size and type of ad space available, as well as the details included in each price tier. - **Locations:** Clients will likely ask about the locations in which you’re selling advertising space on buildings. After all, location is one of the most important elements involved in advertising. Discuss the different addresses and advertising options available in each space. - **Availability:** Keep track of how many businesses you’re working with, and how many ad spaces are currently filled. This way, you won’t run into any issues when offering ad space because you’ll have an updated list of vacancies in front of you at all times. - **Traffic:** When discussing the locations you have available for ad space, provide details about the typical traffic that comes through the area. If you have space in a busy shopping center, be sure to mention the visibility of the ads posted there. - **Sales Pitch:** Have a sales pitch prepared, but avoid reading from a script. You’ll want to use an approach that’s clear about the details of the service offered, but keep the discussion personable. Remind your potential client that they’re speaking with a human being who is legitimately interested in helping them improve their business. - **Inclusions:** Let your potential clients know exactly what they can expect when advertising on one of your buildings. Discuss terms, inclusions, specific ad space details, ad types (hard copy or digital), and any additional information that might pertain to their location of interest. ## Advertise Your Space Once you have developed a plan for selling advertising space on buildings and you’re ready to promote your services, [you’ll need to market your availability](https://aquilacommercial.com/learning-center/best-places-to-advertise-your-commercial-property/). To ensure that businesses in your area know about your ad spaces, post your own ads. Depending on the type of clients you’re hoping to attract, you might choose to advertise in one (or all) of the following areas. - **Online:** Create clear, concise advertisements online and publish them to websites and social media platforms that other businesses frequent. Include contact information and ensure that each ad links to your company’s website so that potential clients have all the information they need. - **On-Location:** If you are offering ad space on your buildings, it might be helpful to advertise on the buildings themselves. Design and post a few high-quality advertisements that let other business professionals know that the space is available to them if they want to post their own marketing content. - **Local Listings:** It’s also a good idea to make use of local listings. Hang up flyers, publish an ad in the newspaper, leave business cards in public spaces, and post some of your online advertisements on websites specific to your location (for example, a Facebook community page, the ad section of your town’s official website, etc.). ## Collect & Analyze Data Finally, when you’re selling advertising space on buildings, it’s essential to take steps that promote growth. Spreading the word to other businesses is a major part of the advertising equation, but monitoring your success through data is of equal importance. By collecting and analyzing your marketing and profit data, you can make informed decisions about how you’re going to continue growing as a business. For example, [collecting the following information is crucial to plan for the future](https://onsign.tv/blog/guidelines/selling-dooh-ad-space-to-potential-clients/). - **Proof of Success:** Keeping track of how many businesses utilize your services and analyzing client surveys on a regular basis makes it so that you now have measurable data to support your efforts. You can use these facts and figures to illustrate the possibilities for success when marketing yourself to new clients. Presenting data and charts that show client satisfaction and growth will only strengthen your sales pitch. - **Cost Estimates:** When you collect data from your current clients and monitor the income you’re generating each month, you can predict both slow and busy seasons. As such, you’ll be able to come up with promotions and special pricing to offer at certain times without risking your bottom line. - **Requests & Offerings:** If you collect information from past, current, and potential clients, you can gather insights into special services they may want and ways to improve your business in the future. For example, if numerous clients mention wanting bulk ad pricing or digital ad options, these outlets might be worth considering for future growth. Storefront ad space can increase a property owner’s income exponentially, depending on the location of the building and the effectiveness of the landlord’s marketing strategy. With the right number of clients, your [ad space can not only earn you thousands (or tens of thousands) of dollars](https://roadlesstraveledfinance.com/owning-billboards-for-passive-income/) a month, but it can also help strengthen your local economy by promoting the growth of smaller businesses. If you would like to get started selling advertising space on buildings you own, [contact us](https://pearlmedia.com/contact/) today. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![Storefront Yearbook 2018](https://pearlmedia.com/wp-content/uploads/2018/06/storefront_yearbook_2018-512x640.jpg)](https://pearlmedia.com/pearl-media-storefront-yearbook-2018/ "Read More: Pearl Media – Storefront Yearbook 2018") ### [Pearl Media – Storefront Yearbook 2018](https://pearlmedia.com/pearl-media-storefront-yearbook-2018/ "Read More: Pearl Media – Storefront Yearbook 2018") June 12, 2018 ... [READ MORE](https://pearlmedia.com/pearl-media-storefront-yearbook-2018/ "Read More: Pearl Media – Storefront Yearbook 2018") _Random Pearl Quote of the Week:_ _“Don't follow the crowd, let the crowd follow you.” - Margaret Thatcher_ * * * **_ON RUNNING_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/ae7d7ceb-45c8-918d-01d3-c7b4592fbca6.gif)](https://pearlmedia.com/projects/on-x-fka-twigs/) Train with FKA twigs and shop the latest On Running collection to get you moving. Push your limits and get inspired; spot our newest billboards across NYC and Brooklyn! Click to watch our video now! * * * **_MONSTER JAM_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/00267630-b22f-0b54-8056-16aef35507e0.gif)](https://pearlmedia.com/our-products/venues/atlantic-terminal/) Experience the thrill of Monster Jam live, where 12,000 lbs trucks defy gravity with epic stunts, big air, and nonstop action! Grab your tickets now and see it on our digital network in Atlantic Terminal. * * * **_SIRIUS XM_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/89798506-4e7b-a418-f079-858602d06e47.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) Amplify your message with the power of audio! Discover what Sirius XM can do for you - check it out on our eye-level billboard in NYC today. * * * **_HULU: PARADISE_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/c6e84b15-3fc5-5b8c-fcda-c856591096dd.gif)](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) Paradise, starring Sterling K. Brown, Julianne Nicholson, and James Marsden, is out now. Stream now on Hulu and don’t miss this new American drama. * * * **_DID YOU KNOW?!_** [![](https://mcusercontent.com/09a8a2c53031ec89b5cf1a382/images/003eb49e-85e4-ad92-1d30-a17712b78b7a.gif)](https://pearlmedia.com/) New year, new shows! At Pearl, we’re all about getting people excited for what’s next. From eye-level billboards to digital displays, our campaigns showcase the latest and greatest in entertainment. Stay tuned—there’s always something new to see! * * * [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/uploads/2023/04/The-Gateway_01-Wednesday-640x340.jpg)](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") ### [Pearl Media Launches THE GATEWAY in Las Vegas](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") April 27, 2023 (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital... [READ MORE](https://pearlmedia.com/the-gateway-advertise-in-las-vegas/ "Read More: Pearl Media Launches THE GATEWAY in Las Vegas") The most common form of OOH advertising is billboard advertising. However, digital out-of-home advertising (DOOH) is also staking its claim on OOH marketing with [31.4% of outdoor ad dollars](https://www.insiderintelligence.com/content/us-out-of-home-ad-spending-2023?fbclid=IwAR3pUGaI_YKYZQIqyOQCEWqqkiM7iPRDQHYTMkrgcumr1M6QZ6UCu5Vqwew#:~:text=In%202023%2C%20digital%20out-of-home%20(DOOH)%20will%20regain%20its%20pre-pandemic%20share%20of%20total%20outdoor%20ad%20dollars%20at%2031.4%25.) in 2023. If you’re looking for ways to amplify your advertising efforts, OOH advertising may be just the ticket. To learn more about the ins and outs of OOH, keep reading below. ## **Determine Your OOH Advertising Format** There are many different ways you can incorporate your outdoor advertising. You can use the aforementioned billboard advertising method or opt for a [digital out-of-home advertising (DOOH)](https://pearlmedia.com/what-is-dooh-advertising/) format. A traditional billboard format offers a static or fixed medium for advertising. While a digital billboard or other outdoor signage allows you to make dynamic content changes. If you prefer to have a consistent message, go with traditional billboard advertising. But if you prefer to have a medium that allows you to update it in real-time, digital OOH advertising is the way to go. There are also OOH advertising methods like transit ads and large-format building advertising. [Transit advertising](https://pearlmedia.com/our-products/transit/) lets you take your advertising on the go by affixing wraps and outdoor signage to buses, trams, boats, trolleys, and more. ## **Identify the Proper Placement** Effective advertising is all about location, location, location. Choosing where you put your OOH advertising is an essential part of outdoor signage planning and marketing. So it’s vital that you [pick the right location](https://pearlmedia.com/locations-for-billboard-advertising/). You’ll want to focus your efforts on high-traffic areas where your signage will encounter maximum exposure. You’ll also want to consider viewability from multiple angles, distances, and viewpoints. Select areas like: - busy intersections and highways - shopping centers - restaurants - sporting and entertainment venues - other public spaces It’s also important to choose areas that align with your target audience to ensure you’re reaching your ideal demographics. ## **Ensure Outdoor Signage Visibility** You may only have a short period to get your OOH advertising noticed. Even a passing glance can have the potential to create a valuable brand impression. Your font choices and text sizes need to be legible, so avoid using overly intricate fonts or small text. You’ll need to ensure that you use the right contrasts and color combinations to make your outdoor advertising pop. It’s essential to test your outdoor signage at various times of the day. This will help you optimize its viewability. If you need to add additional lighting, you will be able to determine its placement. ## **Design for Impact** With your OOH advertising, you need to establish a visual hierarchy. A well-executed [visual hierarchy](https://www.masterclass.com/articles/visual-hierarchy) serves as the blueprint for your outdoor advertising. It dictates where the eyes should focus first when looking at your outdoor signage. If your OOH advertising has moving elements, the eyes will be drawn first to the movement. This would be the top of your visual hierarchy. If your outdoor signage is static, then focus on using color, contrast, and text to put the focus on the area you want consumers to see first. For example, placing the product or business name in bright and bold colors is more likely to catch the eye of advertising viewers. You also need to consider how strategic use of whitespace can help your outdoor signage stand out. Whitespace helps your OOH advertising breathe. By not overloading every square inch of your signage with graphics and text, you allow individual elements to stand out better. A well-established visual hierarchy, along with whitespace, also helps simplify your advertising to its core message. ## **Utilize Color Psychology** Colors have the potential to shape and influence consumer opinions. The right blend of colors on your OOH advertising can evoke certain feelings and emotions. This is known as color psychology. The [psychology of colors](https://smallbiztrends.com/2023/08/psychology-of-colors.html) is a driving force in OOH marketing. Not only does it influence consumer emotions, but it also impacts branding and recognition. Take, for example, one of the most well-known advertising brands, Coca-Cola. When you think of the name Coca-Cola, your mind instantly calls to memory the distinct red labeling with the white script lettering. Using the color red for its base is an intentional choice by Coca-Cola since the color red represents desire. Its bold coloring grabs the attention. The red background also provides a vibrant contrast to the white lettering. ## **Follow Brand Consistency** Consistency in advertising can go a long way to making those all-too-vital brand impressions from consumers. This means emphasizing design elements like your logo and your color scheme so that they are always the same. Your message, slogan, and overall voice also need to be consistent. You should take special consideration to relate it to your target audience in a given area. This is especially crucial if you have multiple advertisements spread across a given area. Having brand consistency in your OOH advertising provides a cohesive look. This adds to your brand’s level of professionalism. ## **OOH Advertising Regulations and Content Guidelines** With OOH advertising, you must follow the rules and regulations required for compliance. You will need to verify that your advertising content follows acceptable display protocols. For instance, some areas may have specific restrictions on how large advertisements can be. You may need to file the paperwork to get the appropriate permits in place to obtain your desired advertising locations. Verify that your outdoor advertising campaigns maintain proper cultural sensitivity in the areas where they are displayed. You will also need to take into account any particular language considerations in these places. ## **Amplify Your OOH Advertising and Branding with Pearl Media Today** Well done OOH advertising can make passersby “Ooh!” and “Aah!” for all the right reasons. At Pearl Media, we build partnerships with building owners to create advertising opportunities for the best brands. Pearl Media was founded in 2007 and in that time, our award-winning team has already created an impressive portfolio of urban outdoor advertising achievements. By pairing premium properties with great-looking ads, we generate new revenue for the building owner in places where a brand’s ideal client lives, works, and plays. If you’re interested in giving your out-of-home advertising efforts a boost, [contact Pearl Media today](https://pearlmedia.com/contact/) for more information. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://www.adweek.com/news/advertising-branding/toros-six-decade-love-affair-between-men-and-mowers-158039 "Read More: Toro’s Six-Decade Love Affair Between Men and Mowers") ### [Toro’s Six-Decade Love Affair Between Men and Mowers](https://www.adweek.com/news/advertising-branding/toros-six-decade-love-affair-between-men-and-mowers-158039 "Read More: Toro’s Six-Decade Love Affair Between Men and Mowers") June 4, 2014 ... [READ MORE](https://www.adweek.com/news/advertising-branding/toros-six-decade-love-affair-between-men-and-mowers-158039 "Read More: Toro’s Six-Decade Love Affair Between Men and Mowers") ![video thumbnail](https://i.vimeocdn.com/video/571628730-affb4837099b5466f595a137ce2186a4e0fae2b1ecde44ac8dc8bc404233fc66-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 02:29 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen Raising a holiday cheers, Jim Beam honored years of tradition with a larger than life projection mapping show on their Kentucky distillery. For eight nights, employees, friends, family and brand fanatics came together to celebrate on the distillery ground. Amongst the special dinners, spirit tastings, ice sculptors and the like, the projection mapping show was the party’s marquee. [![](https://pearlmedia.com/wp-content/uploads/2015/12/COVER-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01429-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01429.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01432-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01432.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01440-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01440.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01442-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01442.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01445-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01445.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01453-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01453.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01457-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01457.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01458-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01458.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01459-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01459.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01460-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01460.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01465-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01465.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01477-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01477.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01484-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01484.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01487-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01487.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01492-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01492.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01497-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01497.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01501-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01501.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01502-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01502.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01504-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01504.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01511-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01511.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01521-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01521.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01532-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01532.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01533-1024x685.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01533.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01534-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01534.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01542-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01542.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01545-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01545.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01554-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/DSC01554.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/HEADER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/12/Jim_Beam-Holidays-1024x687.jpg)](https://pearlmedia.com/wp-content/uploads/2015/12/Jim_Beam-Holidays.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ## Why Billboard Advertising Works Billboard advertising has an impressive reach, capturing the attention of people on their daily commutes. According to the [Out-of-Home Advertising Association of America](https://oaaa.org/blog-posts/do-people-notice-billboards-anymore/), 80% of billboard viewers looked at the advertising message some of the time, and half did it all the time. This visibility translates to greater brand awareness and recall, especially when strategically positioned. ### Static vs. Digital Billboards While traditional billboard advertising maintains a consistent message, digital billboards provide flexibility, allowing brands to update their message frequently or target specific times of day. Digital billboards often lead to higher engagement due to their dynamic nature, enabling brands to communicate multiple messages within a single location. ### Billboard Advertising Success Stories Pearl Media’s award-winning campaigns exemplify the power of the billboard. By focusing on high-impact visuals and well-placed billboards, Pearl Media has driven success for brands across industries. ## Key Strategies for Maximum Exposure ### Choosing the Right Location [Billboard location](https://pearlmedia.com/locations-for-billboard-advertising/) is everything. Placing billboards in high-traffic areas ensures more eyes on your ad, but selecting spots that align with your target demographics is equally essential. For instance, Pearl Media strategically chooses premium urban locations to reach high-value audiences, ensuring that the brand message resonates in key markets. ### Designing Impactful Visuals In the world of billboard advertising, simplicity and boldness are key. Ads need to be understood quickly, as drivers have only seconds to take in a message. Using bold colors, clear fonts, and minimal text allows for maximum impact. Consistency in brand messaging helps reinforce brand recognition over time. Pearl Media’s creative team designs ads that make an immediate impression while remaining true to the brand’s identity. ### Leveraging Digital Billboard Features Digital billboards bring a host of opportunities for engagement, including dynamic content that changes based on time, weather, or audience insights. Interactive elements like QR codes or live social media feeds can enhance the experience, driving real-time engagement. Pearl Media is at the forefront of digital billboard innovation, providing brands with the ability to adapt their message fluidly to match the viewer’s context. ### Integrating Billboard Advertising with Other Marketing Channels A successful billboard campaign doesn’t work in isolation. By combining billboard advertising with social media, mobile ads, and other digital efforts, brands can create cohesive multi-channel campaigns. Adding QR codes or clear calls-to-action can bridge the gap between offline and online, guiding audiences to engage further. Pearl Media has mastered this integration, crafting campaigns that link traditional billboards to digital platforms for enhanced engagement. ## Measuring Campaign Effectiveness To understand the impact of billboard campaigns, metrics like impressions and engagement are crucial. Pearl Media uses advanced tracking technologies to gather insights on audience reach and interaction, providing clients with data to refine and optimize their campaigns over time. This data-driven approach helps ensure that campaigns continuously evolve to meet performance goals. ## The Future of Billboard Advertising As technology advances, the future of billboard advertising is set to become even more dynamic. Programmatic buying allows for real-time ad placement, while AI-driven content customization enhances relevancy for viewers. The potential for 3D billboards offers an exciting new level of engagement. Pearl Media remains at the forefront, embracing these emerging trends and shaping the future of out-of-home advertising. ### Billboard Advertising with Pearl Media In summary, strategic location selection, impactful design, digital integration, and data-driven optimization are essential to maximizing the impact of billboard advertising. By partnering with an experienced provider like Pearl Media, brands can leverage these strategies to capture audience attention and elevate their visibility. For businesses seeking innovative, high-exposure billboard solutions, Pearl Media stands ready to bring your vision to life. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/pearl-media-creates-chelsea-market-digital-feed-powered-huffington-post/ "Read More: Pearl Media Creates Chelsea Market Digital Feed Powered by The Huffington Post") ### [Pearl Media Creates Chelsea Market Digital Feed Powered by The Huffington Post](https://pearlmedia.com/pearl-media-creates-chelsea-market-digital-feed-powered-huffington-post/ "Read More: Pearl Media Creates Chelsea Market Digital Feed Powered by The Huffington Post") August 5, 2014 Fairfield, NJ, August 4, 2014 – Digital out-of-home pioneer Pearl Media will debut the next generation digital feed later this summer in Chelsea Market, one of the most highly-trafficked destinations in New York City. The network... [READ MORE](https://pearlmedia.com/pearl-media-creates-chelsea-market-digital-feed-powered-huffington-post/ "Read More: Pearl Media Creates Chelsea Market Digital Feed Powered by The Huffington Post") ## **3D Projection Mapping by Pearl Media Productions** ##### **As seen in [_The Press-Enterprise_](https://www.pe.com/)** After spending a day listening to great music at Coachella, attendees witnessed a mid-century, Palm Springs mansion complete with a pool (yes, a pool!), dance floor and hundreds of guests. But was it real? It was actually “Mirage,” the highly praised 3D projection experience created specifically for Coachella by Pearl Media Productions in collaboration with artist Paul Clemente. [![](https://pearlmedia.com/wp-content/uploads/2022/12/dsc-2063.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/dsc-2063.jpg) ##### **COACHELLA 2013: Swimming pool is just a ‘Mirage’** **By [Nikie Johnson](https://blog.pe.com/audio-file/2013/04/12/coachella-2013-swimming-pool-is-just-a-mirage/) – April 12, 2013** A swimming pool at Coachella? Not quite. It’s part of an art installation, “Mirage,” that debuted tonight. Most people entering earlier today probably noticed a big, white, house-looking building. A lot of people were taking shelter under its shade. But when the sun went down, the cool stuff started. At 40 feet tall, 80 feet wide and 100 feet long, it’s designed to look like a Mid-Century Modern Palm Springs mansion, according to Pearl Media Productions, which created it. There are spotlights on several of the outside walls, which people are using to take shadow portraits of themselves. But the coolest part is a structure that looks like a swimming pool, with video of women floating and swimming around being projected down. It’s sorta trippy. And people are having a hard time resisting jumping in, though they’re quickly getting shoed away by the staff. ![](https://i.ytimg.com/vi/EiI7hp3Y830/hqdefault.jpg) More from a news release: “To bring this immersive 3D projection to life, Pearl Media Productions will use a total of 21 26K HD Barco projectors, eight media servers and utilize a total of 12 zones of HD projection. The result is a breathtaking, full 360-degree ever-changing immersive experience. Pearl Media Productions not only designed the video system, but created more than 330 separate HD files for this installation. They will use 18 gigs of custom created content and more than 70 facets of individual video over the course of the six-day festival.” It ran five hours a night every night of both festival weekends. For more video coverage [Click Here.](https://www.mydesert.com/videonetwork/2301158371001/Coachella-Mirage-art-installation-a-mind-trick?gcheck=1) **About Pearl Media Productions:** Pearl Media Productions creates live, environmental experiences that emotionally connect the brand to consumers. PMP’s experiences create lasting consumer impressions through social and earned media, where our content enjoys an extended life cycle. PMP works in 3D and 2D projection and surface mapping, event staging, lighting & sound, as well as special events and trade shows. For more information, visit [www.pearlmediaproductions.com](https://www.pearlmediaproductions.com/) **About Pearl Media:** Pearl Media, the U.S. leader in immersive 3D projection experiences, interactive storefronts and large format outdoor campaigns, delivers lasting impressions for major brands. Enabling consumer engagement across multiple touch points, including traditional and social media, Pearl Media extends impact for brands across categories including automotive, airlines, spirits, fashion, consumer packaged goods, retail, gaming and entertainment. Headquartered in Fairfield, NJ, with offices in Los Angeles, Chicago and Miami, Pearl Media drives brand-to-consumer relationships through innovative media creations. For more information, visit [pearlmedia.com](https://pearlmedia.com/) #### **More media coverage below:** ##### [https://www.bizbash.com/coachella-valley-music-and-arts-festival/gallery/113316\#sthash.u2ZZZxkY.dpbs](https://www.bizbash.com/coachella-valley-music-and-arts-festival/gallery/113316\#sthash.u2ZZZxkY.dpbs) ##### [https://www.cvindependent.com/index.php/en-US/music/reviews/item/291-dodging-a-giant-snail-and-ignoring-phoenix-the-coachella-weekend-2-day-2-recap](https://www.cvindependent.com/index.php/en-US/music/reviews/item/291-dodging-a-giant-snail-and-ignoring-phoenix-the-coachella-weekend-2-day-2-recap) ##### [https://www.latimes.com/entertainment/music/posts/la-et-coachella-main-2-20130414,0,4303458.story](https://www.latimes.com/entertainment/music/posts/la-et-coachella-main-2-20130414,0,4303458.story) ##### [https://www.scpr.org/blogs/news/2013/04/15/13298/coachella-2013-r-kelly-not-daft-punk-are-saturday/](https://www.scpr.org/blogs/news/2013/04/15/13298/coachella-2013-r-kelly-not-daft-punk-are-saturday/) ##### [https://blog.pe.com/audio-file/2013/04/12/coachella-2013-swimming-pool-is-just-a-mirage/](https://blog.pe.com/audio-file/2013/04/12/coachella-2013-swimming-pool-is-just-a-mirage/) ##### [https://www.nbcsandiego.com/blogs/sounddiego/2013-coachella-day-2-202927421.html](https://www.nbcsandiego.com/blogs/sounddiego/2013-coachella-day-2-202927421.html) ##### [https://www.mydesert.com/videonetwork/2301158371001/Coachella-Mirage-art-installation-a-mind-trick?nclick\_check=1](https://www.mydesert.com/videonetwork/2301158371001/Coachella-Mirage-art-installation-a-mind-trick?nclick_check=1) ##### [https://www.sacbee.com/2013/04/13/5339373/2013-coachella-valley-music-and.html](https://www.sacbee.com/2013/04/13/5339373/2013-coachella-valley-music-and.html) ##### [https://www.fuse.tv/galleries/2013/04/coachella-2013-festival-photos-night-light](https://www.fuse.tv/galleries/2013/04/coachella-2013-festival-photos-night-light) [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/pearl-media-partners-with-ny-waterway-and-outdoor-solutions-group/ "Read More: Pearl Media announces NY Waterway & OSG Partnership") ### [Pearl Media announces NY Waterway & OSG Partnership](https://pearlmedia.com/pearl-media-partners-with-ny-waterway-and-outdoor-solutions-group/ "Read More: Pearl Media announces NY Waterway & OSG Partnership") May 13, 2021 Pearl Media Partners with NY Waterway and Outdoor Solutions Group Bringing 70+ Large Format Out of Home Opportunities to New York & New Jersey (Montclair, New Jersey) Pearl Media is proud to announce its newest and... [READ MORE](https://pearlmedia.com/pearl-media-partners-with-ny-waterway-and-outdoor-solutions-group/ "Read More: Pearl Media announces NY Waterway & OSG Partnership") ![video thumbnail](https://i.vimeocdn.com/video/587758034-a236f684d781c9d1a2c3552acc142ebc396056c0b16ef7094ec9f1e024c3dd4c-d?mw=80&q=85) Playing in picture-in-picture Share Play 00:00 01:13 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen To introduce the new NY Lottery scratch off game, “Drawn Together,” Pearl Media installed an touch interactive game in the Chelsea Market. In the spirit of an engaging, casual game to entertain consumers we launched with Tic-Tac-Toe. Halfway through the campaign, we swapped it out for another all-time favorite, Four-In-A-Row! Players submitted their score for most consecutive wins and selected a lovable avatar to represent them on a leaderboard. In 8 weeks, over 34,000 consumers had a blast with this friendly spirited interactive competition! [![](https://pearlmedia.com/wp-content/uploads/2016/08/COVER-1-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/COVER-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/HEADER-1-1024x688.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/HEADER-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3859-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3859.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3863-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3863.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3978-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3978.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3984-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3984.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3986-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3986.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3997-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_3997.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_4151-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_4151.jpg) [![](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_4169-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2016/08/IMG_4169.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) ![video thumbnail](https://i.vimeocdn.com/video/754224025-529d42182cc65b6fcf12b3da3022532acdd2e22e41345f99474d83caa61187ef-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 02:05 Settings QualityAuto Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/251320894) An iconic location in Lower Manhattan, Brookfield Place New York (BFPL) is a 14-acre, 5-building complex home to modern office space populated by some of the world’s most innovative top Fortune 100 companies and 35,000 employees. BFPL is visited by 580,000 people weekly who come to enjoy a curated mix of dining, world class shopping and cultural events. Pearl Media has created an innovative brand platform including a 22 screen digital signage network, event sponsorships and experiential activation zones. Brands looking to engage this elusive demographic will find themselves at home with Brookfield Place. [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC02092-4-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC02092-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC02124-6-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC02124-6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC02210-7-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC02210-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04069-2-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04069-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04078-3-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04078-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04135-6-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04135-6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04155-7-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2023/01/DSC04155-7.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. Chevy wanted to welcome the 2012 Chevy Sonic with a giant stunt. The idea? A full-sized claw game allowing guests to win equally huge prizes like an all new Sonic. Digging into one of our specialities, the claw game was designed through projection mapping over the Roosevelt Hotel in Hollywood. The building’s façade became a claw game, and not just any claw game. It was in the Guinness Book of World Records as the World’s Largest Claw Game to the tune of an estimated 3 million earned media impressions. _**Event Technology Gold Award** Best Use of Video Media 2012 **Digital Out of Home Award** Most Innovative Technology 2012 **OBIE Award** Silver 2012 **DSE Content Award Gold** Public Spaces 2013_ [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-1-2-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-1-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-3-3-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-3-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-5-4-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-5-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-7-5-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-7-5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-9-6-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-9-6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-10-7-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-10-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-11-8-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-11-8.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-19-9-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-19-9.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-23-10-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-23-10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-24-11-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-24-11.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_3013-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/IMG_3013-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-27-12-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-27-12.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-28-13-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-28-13.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-29-14-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-29-14.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-30-15-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-30-15.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-32-16-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-32-16.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-33-17-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-33-17.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-34-18-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-34-18.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-35-19-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-35-19.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-41-20-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-41-20.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-42_HEADER-21-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-42_HEADER-21.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-WorldsLargestClaw_COVER-1024x575.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/Chevy-WorldsLargestClaw_COVER.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) Pearl Media is always very busy with a constant flow of static executions on Streetscape and Wallscape locations. Below are a few highlights from the past couple of months. For more photos and information be sure to browse our [Portfolio Page](https://pearlmedia.com/portfolio) and [Interactive Case Studies Page](https://pearlmedia.com/interactive.php). **Virgin America** **[![](https://pearlmedia.com/wp-content/uploads/2022/12/virgindallashighlights.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/virgindallashighlights.jpg)** Flirting with the concept of flying with the younger, hotter Virgin America Airlines, Pearl Media created a giant Wallscape above 505 N Akkard in Dallas for the young and young-at-heart generation. It features a hip young lady on one window as well as a suave young gentleman in another window, surely provoking the idea of joining the “cool” airlines to fly with. [Virgin America](https://www.virginamerica.com/) **Disney – Real Steel** **[![](https://pearlmedia.com/wp-content/uploads/2022/12/Disney-Steelhighlight.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Disney-Steelhighlight.jpg)** In a campaign to promote the launch of Disney’s new movie, Pearl Media created a larger than life depiction of Real Steel champion robot Atom on a Wallscape taking over the LAX highway of the 405. [Real Steel](https://steelgetsreal.com/) **LOGO Network – A-List Dallas** **[![](https://pearlmedia.com/wp-content/uploads/2022/12/Logohighlight.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Logohighlight.jpg)** Pearl Media has also previously partnered with Logo Network to create a vinyl wrapped Streetscape in Los Angeles to promote the new A-List Dallas TV series. With a giant group photo of the cast sure to spark curiosity, it’s a message that’s hard to miss. [A-List Dallas](https://www.logotv.com/shows/the_a_list_dallas/season_1/series.jhtml) **Sony Pictures – Arthur Christmas** **[![](https://pearlmedia.com/wp-content/uploads/2022/12/arthurchristmashighlight.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/arthurchristmashighlight.jpg)** Pearl brings the north pole to Los Angeles on the 405 freeway with the promotional Wallscape display of Sony’s Arthur Christmas coming to US theaters November 23. The display features the dangling cast of Santa’s high-tech staff holding on to bungee cords on their mission to save a little girl’s Christmas. The larger-than-life display brings the characters to life and is sure to catch the attention of the little car seat passengers riding with Mom. [Arthur Christmas](https://www.arthurchristmas.com/) **Tiffany’s** **[![](https://pearlmedia.com/wp-content/uploads/2022/12/tiffanyhighlight2.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/tiffanyhighlight2.jpg)** Pearl Media installed a classy Wallscape advertisement display for Tiffany’s Patek Philippe watch collection sure to grab the attention of potential consumers with a taste for the finer things in life. [Patek Philippe Salon](https://www.tiffany.com/locations/EventDetail.aspx?reasontosignin=8&custlastvisit=jLzcoM%252fx5S8KTX1Cby6VyQ%253d%253d&mysid2=99697ed0cf694fdebaeaf125f5c82625&targeturl=%2F&eventid=1) **Egrifta** **[![](https://pearlmedia.com/wp-content/uploads/2022/12/egrifsfhighlight.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/egrifsfhighlight.jpg)** Pearl Media produced a Vinyl wrapped awareness display for Egrifta on a storefront in San Francisco’s Castro District (above) and another in New York’s Chelsea (below). These street level displays reach local patients where they can relate and get the proper information they need to soon be free of their condition. [![](https://pearlmedia.com/wp-content/uploads/2022/12/egriftanyhighlight.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/egriftanyhighlight.jpg) [Egrifta](https://www.egrifta.com/InitialNotice/InitialImportantNotice.aspx) **Pearl Media** is always working on something bigger and better… Stay tuned for more innovative advertising executions. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2/ "Read More: Last Week Today @ Pearl Media 10.23.19") ### [Last Week Today @ Pearl Media 10.23.19](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2/ "Read More: Last Week Today @ Pearl Media 10.23.19") October 24, 2019 Random Pearl Quote of the Week: “I'll wait up in the dark, for you to speak to me. I'll open up...release me." Pearl Jam SWISS AIR @ SALESFORCE TRANSIT CENTER Hey Bay Area, looking for your next vacation? Swiss Air... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2/ "Read More: Last Week Today @ Pearl Media 10.23.19") ## Large Format Outdoor Media in the Top Cities With handpicked inventory for the biggest impact, an entire neighborhood can’t miss your ad. ![Large Format OOH - Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Large-Format-OOH-Sub-Header.jpg) ## _Los Angeles_ With Pearl, your ads can reach more than the people on the sidewalk. Our always-growing inventory includes media opportunities you can see from the air. ![Los Angeles - Section](https://pearlmedia.com/wp-content/uploads/2022/12/Los-Angeles-Section.jpg) ## _LV Gateway_ At over 9,600 square feet, this MASSIVE digital screen on the Vegas Strip shines bright! With 16M+ Impressions this impressive board is ready for all your 3D Anamorphic needs! ![](https://pearlmedia.com/wp-content/uploads/2024/10/TMobile_LVG-8-copy.jpg) ## _Las Vegas ELV8_ At over 4,000 sq.ft. and reaching 10M+ per month! Sitting on the Waldorf Astoria and adjacent to the Aria and Cosmopolitan. Sign overlooks the Shops at Crystals, the most upscale collection of luxury shopping and trendiest restaurants in Vegas. ![](https://pearlmedia.com/wp-content/uploads/2024/10/NUTRL-LV8-5-copy.jpg) ## _Nashville_ Take over this growing city with Pearl’s large format outdoor opportunities, from 13-foot-tall trolleys driving around town to ads on the sides of the biggest buildings in Downtown Nashville. ![Nashville - Section](https://pearlmedia.com/wp-content/uploads/2022/12/Nashville-Section.jpg) ## How Large Format Outdoor Media Grows Your Brand Bring your brand to life with towering placements in top cities. Your consumers can’t miss these outdoor ads that takeover street corners, buildings, major highways, and downtown skylines. These placements **make your brand a landmark** in the most densely populated areas for massive reach and exposure. ![video thumbnail](https://i.vimeocdn.com/video/528369492-05dace65bd7a1cfac93adc58e0f5ab37d94e50826b3d82bcb194f4049e1ea1e2-d?mw=80&q=85) Playing in picture-in-picture More options Share Play 00:00 01:07 SettingsPicture-in-PictureFullscreen QualityAuto SpeedNormal Official NBA sponsor Kumho Tire was suiting up for an all out 2015 All-Star Game campaign. As the experiential centerpiece, they wanted an activation to put their brand in the hands of NYC basketball fans. Pearl created a custom digital basketball shooting game and dropped it in NYC’s Time Square subway station. Hosted by NBA star Carmelo Anthony, commuters lined up to toss some digital tires at a moving basket. The reward? A photo with Carmelo to share with friends and family over social media. [![](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0001-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0001.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0014_HEADER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0014_HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0025-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0025.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0035-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_0035.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_9969-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_9969.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_9991-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/IMG_9991.jpg) [![](https://pearlmedia.com/wp-content/uploads/2015/02/KumhoTire_COVER-1024x688.jpg)](https://pearlmedia.com/wp-content/uploads/2015/02/KumhoTire_COVER.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. LoopNet is a powerhouse property listing service, and their mantra is if it isn’t listed on Loopnet it may as well be invisible. We took them at their word. At an event with hundreds of VIPs in attendance, we first entertained them with Grammy winning group Train, and then floored them with a jaw dropping illusion that would make David Blaine envious. The trick: a projection mapped “camouflage” of the Los Angeles skyline that made a building disappear into thin air! The effect was so startling it’s accrued 3 million earned media impressions. [![](https://pearlmedia.com/wp-content/uploads/2014/10/COVER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/HEADER-1024x681.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/LoopNet-Image-1-1024x616.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/LoopNet-Image-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2809-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2809.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2816-1024x681.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2816.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2818-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2818.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2824-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2824.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2828-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2828.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2829-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2829.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2832-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2832.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2834-1024x681.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI2834.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3006-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3006.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3026-683x1024.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3026.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3040-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3040.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3042-Edit-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3042-Edit.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3082-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3082.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3092-Edit-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3092-Edit.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3102-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3102.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3106-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3106.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3113-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3113.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3134-Edit-1024x605.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3134-Edit.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3437-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3437.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3445-Edit-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3445-Edit.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3449-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3449.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3472-1024x684.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3472.jpg) [![](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3481-Edit-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2014/10/PIXI3481-Edit.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. Get ready for an adrenaline-fueled sequel! Chris Hemsworth returns in Extraction 2, and the hype is reaching new heights. This mind-blowing billboard in Brooklyn is breaking records, literally sweating from the intensity! Don’t miss this heart-pounding action thriller, out now on Netflix. [![](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-7-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/06/Extraction2_NY195-14-1024x679.jpg)](https://pearlmedia.com/wp-content/uploads/2023/06/Extraction2_NY195-14.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-1-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-1-EDIT.jpg) [![billboard advertising](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/06/NetflixExtraction2_NY196-2.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) Not just an eclectic food hall, Chelsea Market is home to some of the world’s biggest companies, including Google, YouTube, and others, bringing over 31,000 visitors per day to the venue. Our strategically placed digital media gives your brand a consistent presence on these unique OOH advertising opportunities to ensure you are front and center with consumers traveling through this city-long block food hall. Put your brand in front of everyday influencers at Chelsea Market! ![Chelsea Market – Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Chelsea-Market-Sub-Header.jpg) ## Access over 31,000 Consumers Every Day [![Amex 1](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-1.jpg) [![Amex 2](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-2.jpg) [![Amex 3](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-3.jpg) [![And Just Like That 1](https://pearlmedia.com/wp-content/uploads/2022/12/And-Just-Like-That-1--640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/And-Just-Like-That-1-.jpg) [![And Just Like That 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1](https://pearlmedia.com/wp-content/uploads/2022/12/Columbia-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Columbia-1.jpg) [![Copy Of Dsc05857 4](https://pearlmedia.com/wp-content/uploads/2022/12/Copy-of-DSC05857-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Copy-of-DSC05857-4.jpg) [![Copy Of Dsc05929 5](https://pearlmedia.com/wp-content/uploads/2022/12/Copy-of-DSC05929-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Copy-of-DSC05929-5.jpg) [![DISNEY+ 1](https://pearlmedia.com/wp-content/uploads/2022/12/DISNEY-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DISNEY-1.jpg) [![Dsc07038](https://pearlmedia.com/wp-content/uploads/2022/12/DSC07038-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC07038.jpg) [![Dsc07045](https://pearlmedia.com/wp-content/uploads/2022/12/DSC07045-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC07045.jpg) [![Dsc07057](https://pearlmedia.com/wp-content/uploads/2022/12/DSC07057-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/DSC07057.jpg) [![HM 1](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-1-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-1-2.jpg) [![HM 2](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-2-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-2-2.jpg) [![HM 3](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/H_M-3.jpg) [![HBO Station Eleven 1](https://pearlmedia.com/wp-content/uploads/2022/12/HBO-Station-Eleven-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/HBO-Station-Eleven-1.jpg) [![HBO Station Eleven 2](https://pearlmedia.com/wp-content/uploads/2022/12/HBO-Station-Eleven-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/HBO-Station-Eleven-2.jpg) [![Marriage Story 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3](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-3-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Stella-3-1.jpg) [![Sweetgreen 1](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-1-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-1-1.jpg) [![Sweetgreen 3](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-3-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-3-1.jpg) [![Sweetgreen 4](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-4-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Sweetgreen-4-1.jpg) [![White Claw 1](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-1-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-1-1.jpg) [![White Claw 2](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-2-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-2-1.jpg) [![White Claw 3](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-3-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-3-1.jpg) [![White Claw 4](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-4-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/White-Claw-4-1.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") As you seek the perfect spot for your message, remember that every billboard in Las Vegas has to offer more than just space. It’s an invitation to the millions who walk the Strip. This city, glittering with lights and dreams, offers an unparalleled canvas for your advertisements. Here, your brand doesn’t just say something; it becomes part of the sensory overload that is Vegas. It captivates the imagination of every passerby, making billboard advertising not just a choice but a pivotal part of your journey to success. So now let’s explore how you can get a foot in the door when it comes to advertising in the entertainment capital! ## **Understanding Billboard Advertising in Vegas** Billboard advertising in Las Vegas is more than putting up an image and a catchy phrase; it’s about understanding the pulse of the city. The right advertising space speaks to the heart of your target audience. Whether it’s a sleek digital display or a massive roadside attraction, your choice needs to align with the dynamic, ever-changing flow of Vegas life. Every billboard is a stage, and every passerby is an audience member, each with their own story, making the city’s rhythm an essential factor in your campaign’s success. Selecting the best billboard campaigns involves a keen eye for high-traffic advertising space. You want your message to resonate with as many people as possible. And in Vegas, that means being where the action is. From the bustling [Las Vegas Boulevard](https://www.introducinglasvegas.com/strip) to the more subdued but equally impactful side streets, your billboard’s location is pivotal. It’s not just about being seen; it’s about being remembered. The placement of your advertisement should capitalize on strategic spots that catch the eye and linger in the memory. In this vibrant city, a billboard’s impact is measured not only by the number of views but also by the conversation it sparks and the emotions it evokes. As the city transforms from dawn to dusk, so does the audience’s perception and mood. Your advertising strategy must be agile, adapting to these shifts and ensuring that your message is not just seen but felt. In Vegas, your billboard isn’t just part of the scenery; it’s a player in the city’s exciting narrative, adding color and context to the stories that unfold on its streets every day. ## **The Benefits of Out-Of-Home Advertising** Out-of-home advertising, especially in a city like Las Vegas, offers unparalleled visibility. Day and night, your message is there, seen by thousands, if not millions, of eyes. This constant exposure is what makes billboard advertising in Vegas so valuable. You’re not just buying space; you’re securing a 24/7 promoter for your brand. Whether it’s the locals going about their daily routine or tourists drawn by the city’s fame, your advertisement has the potential to make a lasting impression on a diverse and vast audience. Unlike [online ads](https://www.techopedia.com/definition/26362/online-advertising) that can be skipped or ignored, billboards command attention. They’re part of the landscape, woven into the fabric of the city. And in Las Vegas, they’re part of the allure, contributing to the city’s vibrant story while telling your own. With a well-placed billboard, your advertising transcends the typical marketing noise; it becomes an iconic feature that people remember and talk about. It’s about creating an immersive experience that resonates with the audience, making your brand a topic of discussion among friends and strangers alike. This kind of engagement, deep and impactful, is unique to the Out-Of-Home experience, particularly in a dynamic city like Las Vegas. Your billboard isn’t just a message; it’s an integral part of the city’s visual and cultural landscape, offering a unique opportunity to connect with people in a meaningful way. ## **Navigating Your Billboard Campaign** Planning a successful billboard campaign in Las Vegas requires a blend of strategy and creativity. It’s not just about the message or the design; it’s about the location, the audience, and the timing. [High-traffic advertising](https://pearlmedia.com/portfolio/) space ensures your billboard is seen by the maximum number of people, but it’s the relevance and appeal of your message that will create the impact. Crafting a message that sticks means understanding and leveraging the unique character of the city and its people. When selecting your billboard location, consider the flow of traffic, both vehicular and pedestrian. Think about the kind of audience you want to attract and choose a spot that aligns with their patterns and preferences. Remember, in Vegas, the right location can make all the difference. It’s also vital to consider the time of day or season that will maximize your visibility and resonance. Will your billboard shine brightest in the neon glow of night, or is it designed to catch the morning rush? ## **Maximizing Impact with the Right Advertising Space** The [perfect advertising space](https://pearlmedia.com/billboards-in-los-angeles/) is out there, waiting for you. It might take time to find it, but the effort is worth it. Consider the visibility, angle, and surrounding area of your potential billboard location. You want maximum exposure, clear sightlines, and a context that enhances, not detracts, from your message. Don’t hesitate to consult with experts or local businesses to get insights into the best spots. They can provide valuable information about traffic patterns, audience demographics, and even the history of the location. With the right space, your billboard can become an iconic part of the Las Vegas scenery. ## **Billboard in Las Vegas: Your Advertising Journey** Every billboard in Las Vegas has to offer could be an advertising stroke of genius if used wisely. Every billboard tells a story, and with the right location, message, and design, your story can be the one that captivates the imagination of passersby. We’re revolutionizing Las Vegas advertising with ELV8, our new 3D digital billboard atop the Waldorf Astoria. As our second launch in five months, ELV8 offers unmatched visibility with its unique angle and full-motion content. Explore how ELV8 can amplify your brand. [Read our article](https://pearlmedia.com/pearl-media-introduces-elv8-on-las-vegas-strip/) and see the future of impactful advertising on the Las Vegas Strip! [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 11.12.2020") ### [Last Week Today @ Pearl Media 11.12.2020](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 11.12.2020") January 11, 2021 Random Pearl Quote of the Week: "Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen." - Richard Branson SHOWTIME's MOONBASE 8What's better than John C Reilly, Tim Heidecker & Fred... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 11.12.2020") ![video thumbnail](https://i.vimeocdn.com/video/1600258055-d2de405d2fe1e232f2d456d0078551f7f610d29e3295fbb1118a4f089d1443e1-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:32 CC/Subtitles Off English (auto-generated) CC Customize TranscriptSettings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/794638465) - Ready to hear the greatest story ever told? 2019 marked the 400th anniversary of the arrival of the ship that formed American history as we know it today and, thus, The New York Times’ ongoing initiative to shed light on the entire story. Now streaming on Hulu and gracing countless NYC walls to remind us right where it all started. [![](https://pearlmedia.com/wp-content/uploads/2023/02/image0-2-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/image0-2-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/image6-1-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/image6-1-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0113-12-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0113-12.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0155-4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0155-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0186-5-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0186-5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0268-3-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0268-3-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0388-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0388-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0616-9-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0616-9-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0642-8-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0642-8-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0744-10-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0744-10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0816-11-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_0816-11.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_9935-6-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_9935-6-EDIT.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_9993-7-EDIT-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2023/02/IMG_9993-7-EDIT.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) Billboard advertising is a tried and true method to reach a massive audience, but not all locations are created equal. The key to success lies in choosing the right location for your billboard. As [out-of-home (OOH) advertising](https://pearlmedia.com/ooh-advertising-basics/) experts, we’re here to guide you through the process. In this guide, we’ll show you how to identify the ideal location and design an attention-grabbing billboard that will get your message seen by the right people. Whether you’re a [building owner or property manager](https://www.boma.org/), or a media buyer searching for high-traffic areas, this is the guide you’ve been waiting for. Let’s dive in! ## **Understanding Your Target Audience** Before choosing the perfect location for ultimate [brand recognition](https://pearlmedia.com/storefront-signage-brand-recognition/), you’ll need to understand your target audience: ### **Who are your potential clients?** Consider the types of businesses that would benefit most from your billboard advertising. Are they retail stores, restaurants, or perhaps entertainment venues? Knowing your potential clients will help you determine the ideal location for your billboard. For example, if you’re advertising a new restaurant, a busy, touristy street with foot traffic near the restaurant’s location could be an ideal location. ### **What types of businesses benefit from billboard advertising?** Billboard advertising can benefit many businesses, from local shops to national brands. Any business that wants to increase brand recognition, drive foot traffic, or promote a product or service can benefit from billboard advertising. ### **Where is your target audience located?** Knowing where your target audience is located will help you determine the best location for your billboard. For example, if your target audience is tourists, consider locations near popular attractions or [tourist areas](https://www.timeout.com/usa/things-to-do/best-attractions-in-usa). If your target audience is locals or commuters, look for areas with high traffic volume during peak times, like rush hour. ## **Identifying the Ideal Location** Choosing the right location for your billboard is critical to the success of your advertising campaign. Here are some factors to consider when identifying the ideal location: ### **Factors to Consider:** - Traffic Volume and Patterns: Look for areas with high traffic volume during peak times. Consider the speed of traffic and the time drivers will have to view your billboard. Be sure also to consider pedestrian traffic, not just car traffic. Areas with heavy pedestrian traffic include bus stops, parks, and outdoor entertainment venues. - Visibility and Sight Lines: Ensure that your billboard is visible from a distance and not obstructed by buildings, trees, or other structures. Consider the angle and direction of the billboard. - Demographics and Target Market: Choose a location frequented by your target audience. Look for areas where your target demographic lives, works or shops. - Competition and Clutter: Avoid areas with too many billboards or competing businesses. Your billboard should stand out and be easily distinguishable. - Proximity to Point of Purchase: Consider the proximity of your billboard to the point of purchase. If you’re advertising something that requires immediate action, like a happy hour special, choose a location close to where the customer can immediately reach the product or service. ### **How to Evaluate the Location:** Finding the perfect location for your billboard requires patience and careful planning. Here are some tips for evaluating potential locations: - Visit the Location: One of the best ways to assess the traffic flow and visibility of the billboard is to visit the location in person. This will give you a firsthand look at the surroundings and how drivers interact with the billboard. Try to visit the location during different peak hours to get a sense of the traffic patterns. - Use Traffic Data: Utilize traffic data to identify areas with high traffic volume during peak times. This will help you determine the ideal location for your billboard, ensuring it reaches the maximum number of people possible. - Gather Customer Insights: Conduct surveys or focus groups to gather insights on your target audience’s preferences and behaviors. This will help you tailor your advertising message and ensure your billboard resonates with your audience. - Research Local Regulations: Research local regulations on billboard advertising to ensure compliance and avoid any legal issues. This will save you time and money in the long run and ensure that your advertising campaign runs smoothly. ## **Choosing the Right Billboard Advertising** Once you’ve identified the ideal location for your billboard, it’s time to design an attention-grabbing billboard that will effectively communicate your message. Here are some additional tips for choosing the right billboard design: ### **Best Practices for Billboard Advertising Design** - Keep it Simple and Clear: Use simple, concise messaging that can be easily read and understood from a distance. - Use Bold, Eye-Catching Images: Choose images that are bold and eye-catching but relevant to your message. - Choose Easy-to-Read Fonts: Select fonts that are easy to read from a distance, and avoid using more than two fonts in your design. Some easy-to-read fonts include Helvetica, a classic serif font, and Impact, a bold and simple font. - Use Limited Text: Avoid using too much text on your billboard, as this can overwhelm the reader and make it difficult to read. - Consider the Distance and Speed of Traffic: Your design should consider the distance and speed of traffic and ensure your message can be read quickly and easily. ### **Adapting Your Design to the Location** While following best practices for billboard advertising design is essential, it’s equally important to adapt your design to the location where your billboard will be placed. By tailoring your design to the location, you can maximize its impact and effectiveness, creating a stronger connection with your target audience. One way to adapt your design to the location is by incorporating local elements, such as colors, imagery, or references to nearby attractions. For example, if your billboard is located near a famous landmark or popular tourist destination, consider using colors or images that evoke the essence of that location. This approach not only captures the attention of passersby but also creates a sense of familiarity and relevance, making your advertisement more memorable. Another aspect to consider when adapting your design to the location is the surrounding environment. Take into account the buildings, landscapes, and other visual elements that will be near your billboard. By designing your advertisement to complement or contrast with its surroundings, you can create a more visually striking and impactful message that stands out from the clutter. For instance, if your billboard is in a bustling urban area with a vibrant and colorful atmosphere, you may want to use bold, eye-catching colors that match the location’s energy. On the other hand, if your billboard is situated in a more serene or natural setting, such as near a park or beach, consider using softer, more muted colors that blend harmoniously with the environment. By adapting your billboard design to the specific location, you demonstrate a deep understanding of your target audience and their context, which can lead to higher engagement and more effective advertising results. ### **Designing a Billboard Advertising for Your Location** The design of your billboard should not only be eye-catching and easily readable but also complement the location and surroundings of where it will be placed. Using colors and images that complement the surroundings can help your billboard blend in seamlessly and not stick out like a sore thumb. This approach can also create a more aesthetically pleasing experience for those viewing your billboard. For example, if your billboard is in a park-like setting, you may want to use natural tones and green hues to blend in with the environment. If your billboard is in an urban setting, you may want to use bright colors to stand out amongst other advertisements. ## **Collaborating with Local Stakeholders** Collaborating with local stakeholders can be a game-changer when selecting and designing billboard advertising for a specific location. By engaging with business owners, community leaders, or event organizers in the area, you can gather valuable insights and ensure that your billboard advertising aligns with the community’s values, interests, and expectations. One of the primary benefits of collaborating with local stakeholders is gaining a deeper understanding of the local market and its unique characteristics. Local business owners and community leaders have first-hand knowledge of the area’s demographics, preferences, and challenges. By tapping into this wealth of information, you can create billboard advertising that resonates with the local audience and addresses their needs and desires. Moreover, collaborating with local stakeholders can help you identify potential partnership opportunities that can amplify the impact of your billboard advertising. For example, if you’re advertising a new product or service, partnering with a local business that complements your offering can create a mutually beneficial relationship and expand your reach within the community. To effectively collaborate with local stakeholders, start by identifying the key players in the area and reaching out to them with a genuine interest in their insights and perspectives. Attend local events, join community forums, and engage in conversations to build trust and establish relationships. Be open to feedback and willing to adapt your approach based on your input. When designing your billboard advertising, consider incorporating elements that celebrate the local community and its unique character. This could include featuring local landmarks, using language or visuals that resonate with the local audience, or highlighting community events or initiatives. By showing a genuine appreciation for the local community, you can foster goodwill and create a positive association with your brand. Collaborating with local stakeholders enhances the effectiveness of your billboard advertising and demonstrates your commitment to being a responsible and engaged community member. Building strong relationships and aligning your advertising efforts with local values and interests can create a lasting impact beyond your campaign’s immediate results. ## **Impactful Billboard Advertising Design** Choosing the right location and designing an effective billboard can be challenging, but at Pearl Media, we’re here to help. As experts in OOH advertising, we’ve worked with countless building owners and media buyers to create successful and impactful campaigns. Our team specializes in building partnerships with building owners to create advertising opportunities for top brands. We help generate new revenue for building owners in locations where a brand’s ideal client lives, works, and plays by pairing premium properties with great-looking ads. So if you’re a building owner looking to effectively monetize advertising space or a media buyer searching for the perfect location, [get in touch](https://pearlmedia.com/contact/) with us! We can help you achieve your advertising goals and create a successful and profitable campaign that gets your message seen by your ideal audience. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/interactive-video-wall-pearl-media-spooks-subway-riders-columbus-circle-shows-witches-east-end/ "Read More: Interactive Video Wall from Pearl Media Spooks Subway Riders at Columbus Circle Shows off Witches of East End") ### [Interactive Video Wall from Pearl Media Spooks Subway Riders at Columbus Circle Shows off Witches of East End](https://pearlmedia.com/interactive-video-wall-pearl-media-spooks-subway-riders-columbus-circle-shows-witches-east-end/ "Read More: Interactive Video Wall from Pearl Media Spooks Subway Riders at Columbus Circle Shows off Witches of East End") October 2, 2013 New York, New York, (October 1, 2013) –Subway riders at the busy Columbus Circle subway station have been spooked by a large-scale interactive video wall promoting the new Lifetime series “Witches of East End” since September 13. The... [READ MORE](https://pearlmedia.com/interactive-video-wall-pearl-media-spooks-subway-riders-columbus-circle-shows-witches-east-end/ "Read More: Interactive Video Wall from Pearl Media Spooks Subway Riders at Columbus Circle Shows off Witches of East End") It’s about creating a visual journey for your audience. You need a partner who understands the pulse of the city, the rhythm of its people, and how to capture their attention. Your brand deserves the best. Let’s find out how to choose wisely. ## **Understanding Types of Marketing an Outdoor Media Company Offers** First, a top-notch outdoor media firm must have a profound grasp of various marketing types. They should know how a billboard differs from a digital screen in strategy and impact. This knowledge is crucial for tailoring your marketing campaign to the right audience. Billboards, for instance, offer large-scale visibility, ideal for high-traffic areas. Digital screens, on the other hand, provide dynamic content, perfect for engaging audiences with time-sensitive messages. Understanding these nuances helps in selecting the right medium for your message. Moreover, the company should be adept at combining different forms of outdoor media for maximum effect. This could mean integrating static billboards with interactive digital displays to create a more holistic marketing experience. Furthermore, a skilled outdoor media company will understand how location plays a role in the effectiveness of various media types. They should be able to identify prime spots for maximum visibility and impact. This strategic placement ensures that your campaign reaches not just a large audience, but the right one. Such an approach requires a blend of market research, consumer behavior understanding, and creative placement strategies. ## **Crafting Tailored Marketing Campaigns** Speaking of campaigns, a leading company will design an [outdoor marketing campaign](https://pearlmedia.com/the-art-of-advertising-outdoor-strategies-for-success/) that resonates with your audience. They should offer a mix of traditional and innovative advertising strategies. Their expertise will ensure your message isn’t just seen; it’s remembered. A tailored campaign goes beyond mere advertisement placement. It involves understanding the brand’s: - Identity - Message - [Target market](https://www.investopedia.com/terms/t/target-market.asp) preferences This customization could involve creating thematic campaigns that align with local events or cultural trends. Thus, it creates a deeper connection with the audience. It might also entail using data-driven insights to optimize the timing and location of advertisements, ensuring they reach the audience when they’re most receptive. Innovation is also key. Look for companies that employ creative approaches, like augmented reality or interactive elements, to make outdoor advertisements more engaging. This not only captures attention but also encourages audience interaction, leading to better recall and a . Moreover, a top-rated firm will monitor the campaign’s performance, offering insights into audience engagement and ROI. This ongoing analysis allows for adjustments and improvements, ensuring the campaign remains effective throughout its duration. ## **An Outdoor Media Company Should Embrace Latest Trends** Keeping pace with marketing trends is a must. The best outdoor media companies don’t just follow trends; they anticipate and shape them. They understand that staying ahead means being adaptive and creative in approach. These companies are always on the lookout for emerging trends, whether it’s the latest in digital technology or new approaches to audience engagement. By being trendsetters, they ensure your brand is associated with innovation and relevance. A key aspect of embracing trends is understanding the ever-evolving consumer behavior. A top-rated outdoor media company will have its finger on the pulse of what’s new and appealing to the public. This might involve leveraging social media trends or integrating them into outdoor advertising for greater impact. For instance, incorporating QR codes in billboards for interactive experiences or using user-generated content to create more personalized and relatable advertisements. ## **Innovative Advertising Strategies** An outdoor media company’s advertising strategies should be as dynamic as the market itself. Look for a company that isn’t afraid to push boundaries. They should offer solutions that make your brand stand out in a crowded outdoor space. Innovation in advertising strategies is not just about using the latest technology. It’s about thinking outside the box to create unique, memorable campaigns. For example, an innovative outdoor media company might integrate augmented reality into [billboard ads](https://pearlmedia.com/billboard-companies-101/), turning a traditional advertising medium into an interactive experience. They could also use location-based advertising to send targeted messages to consumers’ smartphones as they pass by your ad. This could increase engagement and personal connection with the brand. ## **Balancing Quality and Budget** While cost shouldn’t be the only factor, it’s certainly important. A top-rated outdoor media company will offer competitive pricing without compromising on quality. They understand the importance of delivering value for your investment. This balance is crucial; you want your advertising dollars to have maximum impact. A good company will work with you to develop a cost-effective plan that doesn’t compromise quality or effectiveness. They should offer various options to suit different budgets, ensuring that even smaller businesses can benefit from top-tier outdoor advertising. ## **Transparent Pricing Models** No hidden fees or surprises; that should be their motto. Look for a company that provides clear, upfront pricing. This transparency ensures you know exactly what you’re paying for and helps avoid any future misunderstandings. A transparent pricing model is a sign of a company’s integrity and customer-centric approach. It shows that they are confident in the value they provide and are committed to building long-term relationships based on trust. This clarity in pricing not only aids in budgeting and planning but also fosters a sense of partnership. You should feel confident that your investment in your outdoor advertising campaign is justified and clearly outlined, with no last-minute additions or concealed costs. ## **Choosing a Reputable Outdoor Media Company** So now you should have a solid grasp of what to expect from a reputable outdoor media company. You should also realize the power of this type of advertising. As your outdoor media ally, Pearl Media ensures that your advertising speaks volumes in the bustling urban landscape. We blend creativity with technology to bring your brand to life in the most captivating way. [Connect with us](https://pearlmedia.com/contact/) today and let’s make your brand the talk of the town! [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-3-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 9.15.2021") ### [Last Week Today @ Pearl Media 9.15.2021](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-3-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 9.15.2021") September 15, 2021 Random Pearl Quote of the Week: "Fight for the things that you care about, but do it in a way that will lead others to join you" - Ruth Bader Ginsburg DORITOS: SOLIDBLACKSOLIDBLACK is a new ongoing initiative to provide resources and a... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-3-6-19-2-2-2-2-2-2-2-4-2-3-2-2-2-2-2-2-2-2-2-2-2-2-2-3-2-2-2-2-2-2-2-2/ "Read More: Last Week Today @ Pearl Media 9.15.2021") Pearl Media launched 3D projection on mannequins for Lil Wayne’s TRUKFIT apparel collection. The mannequins were showcased on the show floor at the MAGIC Marketplace convention in Las Vegas and were featured as part of a performance by Lil Wayne for TRUKFIT’s latest collection at 1 Oak Night Club on August 20th. [![](https://pearlmedia.com/wp-content/uploads/2022/12/Trukfit2.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Trukfit2.jpg) Leveraging 3D projection mapping technology and using mannequins as the surface for the projection provided a new, innovative way to showcase entire clothing lines. The mannequin’s outfits could change in seconds, as in this case on the show floor but could also be done in a window display. Not only does the technology create a spectacle that attracts consumers to view the clothing line, it revolutionizes the traditional window-shopping experience and creates a lasting impression for the consumer. With this technology, retailers have the ability to showcase more products, more options and more combinations of clothing than ever before, while streamlining operations. #### Article written by [Gail Chiasson, North American Editor](https://www.dailydooh.com/about/editorial-staff) [Daily DOOH](https://www.dailydooh.com/archives/72821) [![](https://pearlmedia.com/wp-content/uploads/2022/12/Trukfit.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Trukfit.jpg) [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/lastweektoday.png)](https://pearlmedia.com/last-week-today-pearl-media-9-04-24/ "Read More: Last Week Today @ Pearl Media 9.04.24") ### [Last Week Today @ Pearl Media 9.04.24](https://pearlmedia.com/last-week-today-pearl-media-9-04-24/ "Read More: Last Week Today @ Pearl Media 9.04.24") September 4, 2024 Kickstart your week by diving into season 2 of Reasonable Doubt on Hulu. Follow Judge Jax Stewart as she fearlessly takes on the justice system as one of the most formidable defense attorneys. Catch our billboards now throughout NYC and see it for... [READ MORE](https://pearlmedia.com/last-week-today-pearl-media-9-04-24/ "Read More: Last Week Today @ Pearl Media 9.04.24") If you’re thinking about [buying a billboard for advertising](https://pearlmedia.com/outdoor-advertising-techniques/), keep reading. We’ll go over the types of billboards you might want to consider, the advantages of owning a billboard, the challenges you may need to work around, and what to do next if you want to step into billboard advertising. ## **Types of Billboard Advertising** Billboard ads come in several forms, as do the mediums they use. Here are five of the [most common types of ads](https://streetwisejournal.com/buy-billboards/) under the umbrella of billboard advertising. - Static Billboards: Traditional billboards with 1-2 static ad slots, posted on metal posts or building sides so that they float above the street. - Digital Billboards: Similar to traditional billboards, these versions can flip through a selection of different ads throughout the advertising playlist. - Interactive Billboards: Billboards whose ad content attempts to interact with the audience. For example, the massive moving cat billboard in Japan or the street-level touchscreen ads that passersby can engage with. - Mobile Billboards: Mobile billboards are usually attached to moving vehicles, such as trains, cars, city buses, and more. - Wallscapes/ Banners: These billboards are posted at street level in most cases, and they are either painted onto an open wall or printed on a large sheet of advertising material and attached to the wall. ## **Advantages of Owning a Billboard** Billboard advertising has been one of the most popular forms of out-of-home advertising for decades, and for good reason. [Billboard advertising has a lot to offer](https://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.html), including size, visibility options, the opportunity to increase your income, and the ability to engage with your audience. ### **Size & Visibility** Traditional billboards are much bigger than other physical ads in a given location, and because of this, people are more likely to see any ads printed on the billboard in question. In the right location, the size of a billboard can greatly increase its visibility, which means that more interested parties will take notice. ### **Interactivity** Using interactive billboards can enhance the public’s reception of the ad being posted, so if you have the opportunity to make your ads interactive, take the chance and create something that your target audience can relate to or identify with. ### **Income Potential** Even if you aren’t actively using your billboard to advertise your business, owning a billboard still makes financial sense. This is because you can rent out your billboard space to other businesses. If your billboard is in a prime location, you could stand to make thousands of dollars in passive income just by renting your space to other companies. ## **Potential Setbacks to Overcome** While billboards can be an excellent way to announce your products, services, or messages to the public, [there are a few challenges that may arise](https://pearlmedia.com/factors-that-affect-the-cost-of-a-billboard/) when using this ad method. Fortunately, the location, cost, and interactivity issues you might experience have a few solutions you can use to overcome them. ### **Inopportune Location** Location is an essential component of an ad’s success, so if your billboard happens to be located in a less-than-stellar area, there are a couple of things you can do to get around the inconveniences that it brings. - If your billboard is digital, you can quite easily move your ad to another area. - Determine whether your billboard is in an undesirable location 24/7. While your location may look like a dead zone at 10:00 in the morning, the same area may be bustling with traffic at 6:00 in the evening. - If the obstruction in the way of your billboard is movable, consider talking to the owner of the object blocking your view. - In some cases, you can have your billboard moved to an open location. ### **Cost** Billboards can come with [significantly different price tags](https://blog.hubspot.com/marketing/billboard-advertising) depending on their size, location, and capabilities. If you want to save on billboard investments, consider buying a unit that’s a little smaller, in a moderately opportune area, and static in its features. ### **Blending In** Billboards in urban locations tend to blend in with the scenery, especially when a selection of other billboards are nearby. To make sure your billboard advertising is seen, try doing something that draws attention to the content your billboard is hosting. For example: - Paint the billboard frame (if applicable) - Add lighting - Ensure that your ad content is crisp, clear, and engaging ### **Quick Impressions** Even if people passing by look up at your billboard, they’ll likely only look at the ads for a couple of seconds before going about their day. Don’t worry about convincing people to stick around longer. Instead, [make sure that those few seconds really count](https://pearlmedia.com/out-of-home-advertising-that-gets-results/) when it comes to displaying your ad content. Make it interesting, informative, and memorable so that your audience thinks about your billboard even after they’re no longer looking at it. ## **Considerations for Owning a Billboard** Billboards are not likely to diminish in popularity in the near future, so there’s hardly a better time to invest in billboard advertising. Since the pandemic has passed, more and more people are getting outside and visiting physical locations for work and leisure. If you want to make sure that your audience is going to see your content (especially if that audience is local), a billboard is a great way to accomplish that goal. Let Pearl Media help you compound your advertising success with billboard ad options. We’ll help you find the right options for your unique business needs. At Pearl Media, we build partnerships with building owners to create advertising opportunities for the best brands. By pairing premium properties with great-looking ads, we generate new revenue for the building owner in places where a brand’s ideal client lives, works, and plays. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/perrier-interactive-melting-storefront/ "Read More: Perrier – Interactive Melting Storefront") ### [Perrier – Interactive Melting Storefront](https://pearlmedia.com/perrier-interactive-melting-storefront/ "Read More: Perrier – Interactive Melting Storefront") September 14, 2010 Pearl Media Designs Virtual Snowball Fight Campaign for Verizon Wireless 14 September 2010 9 h 48 min Pearl Media, the Out Of Home company specializing in converting vacant retail storefronts into innovative advertising opportunities, has brought... [READ MORE](https://pearlmedia.com/perrier-interactive-melting-storefront/ "Read More: Perrier – Interactive Melting Storefront") Outdoor advertising, especially in bustling urban areas, is uniquely positioned to reach consumers where they live, work, and play. In cities, people are constantly on the move—whether commuting to work, shopping in busy districts or simply enjoying public spaces. This daily exposure to their surroundings makes outdoor advertising, such as billboards, transit ads, and digital displays, an essential tool for brands looking to stay top of mind. Unlike digital ads that people can skip or scroll past, [out-of-home (OOH) ads](https://pearlmedia.com/ooh-advertising-basics/) are unavoidable and seamlessly integrated into urban environments. The large, bold visuals capture attention in crowded, high-traffic areas, ensuring your message gets noticed even in the most competitive spaces. ## **Outdoor Advertising Done Right** One of the key strengths of outdoor advertising is its ability to engage consumers during their daily routines. Whether someone is commuting on public transportation, walking through a busy shopping district, or waiting at a traffic light, OOH ads create touchpoints throughout the day. For example, commuters on a train may repeatedly encounter the same ads, reinforcing brand recall through repeated exposure. Similarly, strategically placed ads near popular retail centers or entertainment venues reach consumers just as they make purchasing decisions. This constant, passive interaction with OOH ads builds familiarity with a brand, influencing consumer behavior in subtle but powerful ways, and ultimately driving awareness and action. By blending seamlessly into the urban landscape, outdoor advertising becomes an intrinsic part of a city’s daily rhythm, ensuring that your brand is part of the consumer’s journey and collective conversation. ## The 10 Most Effective Outdoor Advertising Techniques for 2025 In today’s increasingly digital world, outdoor advertising remains a powerful tool for capturing audience attention and driving brand engagement. As we look ahead to 2025, innovative approaches to out-of-home (OOH) advertising are revolutionizing how brands connect with their target audiences. Let’s explore the most effective outdoor advertising techniques that will dominate the advertising landscape in 2025. ## 1\. Digital Billboards and Dynamic Content [Digital outdoor advertising](https://pearlmedia.com/digital-ooh-advertising-drives-results/) has evolved far beyond simple static displays. Modern digital billboards now offer unprecedented flexibility with real-time content updates, weather-triggered messaging, and interactive features that capture audience attention. These high-definition displays create vibrant, engaging experiences that stop viewers in their tracks and leave lasting impressions. ## 2\. Street-Level Impact [Street-level billboards](https://pearlmedia.com/our-products/eye-level-media/street-billboards-at-eye-level/) are experiencing a renaissance in effectiveness, particularly in urban environments. Unlike traditional high-mounted billboards, these eye-level displays create intimate connections with pedestrians and vehicular traffic alike. Their strategic placement in premium locations ensures maximum visibility and engagement with your target audience. ## 3\. Transit Advertising Innovation Modern [transit advertising](https://pearlmedia.com/our-products/transit/) has become increasingly sophisticated, transforming buses, trains, and subway stations into moving canvases for brand storytelling. This dynamic approach ensures consistent exposure to commuters and urban dwellers, creating multiple touchpoints throughout their daily journeys. ## 4\. Reimagined Storefront Spaces Creative [storefront advertising](https://pearlmedia.com/our-products/eye-level-media/storefronts/) transforms vacant retail spaces into powerful brand narratives. These installations serve as blank canvases for immersive brand experiences, turning underutilized real estate into attention-grabbing marketing opportunities that enhance urban landscapes while delivering impactful messages. ## 5\. Large Format Dominance [Large format outdoor advertising](https://pearlmedia.com/our-products/large-format-ooh/) commands attention through sheer scale and presence. These massive installations, including building wraps and wallscapes, create unforgettable visual statements that dominate cityscapes and generate buzz across social media platforms. ## 6\. Interactive Experiences The future of outdoor advertising lies in creating interactive experiences that engage audiences on a deeper level. From augmented reality integrations to touch-sensitive displays, these installations encourage active participation and create memorable brand interactions. ## 7\. Data-Driven Targeting Smart outdoor advertising leverages data analytics to optimize placement and messaging. Advanced tracking technologies help brands understand audience movement patterns and preferences, enabling more targeted and effective campaign strategies. ## 8\. Sustainable Solutions Environmentally conscious outdoor advertising solutions are gaining traction. Brands are increasingly incorporating eco-friendly materials and energy-efficient technologies into their outdoor campaigns, appealing to environmentally aware consumers. ## 9\. Multi-Channel Integration Successful outdoor advertising campaigns in 2025 will seamlessly integrate with digital and social media channels. QR codes, NFC technology, and mobile interaction points create cohesive multi-channel experiences that extend campaign reach and impact. ## 10\. Urban Art Collaboration Brands are partnering with local artists to create outdoor advertising that doubles as public art. These collaborations result in authentic, culturally relevant installations that resonate with local communities while achieving marketing objectives. ## **The Role Location Plays in Outdoor Advertising Success** In outdoor advertising, [location is everything](https://pearlmedia.com/locations-for-billboard-advertising/). The placement of an out-of-home (OOH) ad can make or break its effectiveness, as the success of any campaign hinges on reaching the right audience at the right time. High-traffic locations, such as major intersections, transit hubs, and busy commercial areas, offer prime real estate for OOH ads because they guarantee a steady stream of potential viewers. ## **Pearl Media:** The Future of Outdoor Advertising Choosing Pearl Media for your outdoor advertising needs offers a unique blend of creativity, expertise, and results-driven solutions that cater to both newcomers and seasoned professionals. If you’re new to outdoor advertising, Pearl Media simplifies the process by guiding you from concept to execution, ensuring that your brand reaches the right audience in key locations. They understand the intricacies of the urban environment and will help you navigate the various options, whether it’s billboards, digital ads, or experiential installations. For the seasoned professional, Pearl Media stands out for its innovative use of cutting-edge technologies and its ability to integrate outdoor advertising with broader marketing strategies. They offer solutions that go beyond traditional billboards, including interactive digital displays and immersive experiences that engage consumers in ways few other platforms can. Their deep knowledge of urban markets, coupled with data-driven insights, allows them to optimize ad placement and campaign performance. Whether you’re looking to increase brand awareness or generate measurable results, [contact Pearl Media](https://pearlmedia.com/contact/) to jumpstart your brand and stand out in today’s competitive landscape. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![](https://pearlmedia.com/wp-content/themes/pearlmedia/images/placeholder.png)](https://pearlmedia.com/pearl-media-wins-two-mediapost-dooh-awards-2/ "Read More: Pearl Media Wins Two MediaPost DOOH Awards!") ### [Pearl Media Wins Two MediaPost DOOH Awards!](https://pearlmedia.com/pearl-media-wins-two-mediapost-dooh-awards-2/ "Read More: Pearl Media Wins Two MediaPost DOOH Awards!") April 12, 2012 Pearl Media Takes Home Two MediaPost Digital Out-of-Home Awards Most Innovative Technology and Best Branding Campaign At MediaPost’s Digital Out-of-Home Awards on Wednesday, April 11, Pearl Media, Starcom & Goodby, Silverstein & Partners,... [READ MORE](https://pearlmedia.com/pearl-media-wins-two-mediapost-dooh-awards-2/ "Read More: Pearl Media Wins Two MediaPost DOOH Awards!") ## Exclusive Media Opportunities Exactly Where You Want to Be ## Eye Level Outdoor Advertising Consumers are spending more time in their neighborhoods than ever before. Reach this audience with Pearl’s premium eye-level media. [OUR EYE LEVEL ASSETS](https://pearlmedia.com/our-products/eye-level-media/ "OUR EYE LEVEL ASSETS") ![](https://pearlmedia.com/wp-content/uploads/2024/10/Alien_NY231_1-2.jpg) ## Large Format OOH: Dominate the Neighborhood Catch the attention of the masses with prominent, creative media opportunities in the top cities. [WHERE WE DOMINATE](https://pearlmedia.com/our-products/large-format-ooh/ "WHERE WE DOMINATE") ## Venues: High-Profile Visibility We work with venues in key epicenters of the top cities, where people want to be and be seen. Within these spaces, you’ll have touch points through signage, brand experiences, and partnerships to impact this highly sought-after demographic. [OUR PREMIER VENUES](https://pearlmedia.com/our-products/venues/ "OUR PREMIER VENUES") ![](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-22.jpg) ## Transit Ads They Can’t Miss Whether your consumers are commuting to work or going out for the night, our exclusive partnerships with transit providers ensure your ads are along for the ride. [TRANSIT OPPORTUNITIES](https://pearlmedia.com/our-products/transit/ "TRANSIT OPPORTUNITIES") ![](https://pearlmedia.com/wp-content/uploads/2024/10/BudLight_OTT_13-copy.jpg) The media opportunities in and around the Salesforce Transit Center include some of the best and most dynamic advertising in San Francisco. With over 274 digital displays throughout this one-million-square-foot transit facility, the Pearl building partnership ensures consumers can’t miss your ads during their daily commutes. The Salesforce Transit Center is connected and surrounded by the headquarters of some of the biggest companies in the world including Google, Facebook, LinkedIn, Uber, Yelp and more. Your brand can’t afford to miss out on reaching this massive audience of tech and influencers. ![Salesforce Transit Center - Sub Header](https://pearlmedia.com/wp-content/uploads/2022/12/Salesforce-Transit-Center-Sub-Header.jpg) ## 274 Digital Displays for Constant Views Introducing Salesforce Transit Center from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/675370007-85cf650469a3365f405639b9d3a38124c9a018a12cd70e469f04efb2cd1949c2-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 02:03 Settings QualityAuto Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/249530442) [![7z7a0557 2](https://pearlmedia.com/wp-content/uploads/2022/12/7Z7A0557-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/7Z7A0557-2.jpg) [![Aetna 1](https://pearlmedia.com/wp-content/uploads/2022/12/Aetna-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Aetna-1.jpg) [![AMEX 1](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-1-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-1-1.jpg) [![AMEX 2](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-2-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-2-1.jpg) [![AMEX 3](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-3-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-3-1.jpg) [![AMEX 4](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-4.jpg) [![AMEX 5](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-5-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/AMEX-5.jpg) [![Mikes Hard Lemonade 1](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-1-640x475.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-1.jpg) [![Mikes Hard Lemonade 2](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-2.jpg) LOAD MORE [![Mikes Hard Lemonade 3](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-3.jpg) [![Mikes Hard Lemonade 4](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Mike_s-Hard-Lemonade-4.jpg) [![Philz Coffee 1](https://pearlmedia.com/wp-content/uploads/2022/12/Philz-Coffee-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Philz-Coffee-1.jpg) [![STC Titos Vodka 1](https://pearlmedia.com/wp-content/uploads/2022/12/STC-Titos-Vodka-1-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/STC-Titos-Vodka-1-1.jpg) [![Swiss Airlines 1](https://pearlmedia.com/wp-content/uploads/2022/12/Swiss-Airlines-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Swiss-Airlines-1.jpg) [![United 1](https://pearlmedia.com/wp-content/uploads/2022/12/United-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/United-1.jpg) [![Zendesk 1](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-1.jpg) [![Zendesk 2](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-2-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-2.jpg) [![Zendesk 3](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-3.jpg) [![Zendesk 4](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2022/12/Zendesk-4.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") ![video thumbnail](https://i.vimeocdn.com/video/1937892429-4c8ef7eb2a0275df62c4346d9bcaee4094932f7bd28d6bc0e4f6ef0774a5ab54-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:27 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/1019503530) #### Taking over the Brooklyn Bowl! The YSL x Dua Lipa collab is on fire with our billboard domination across Brooklyn! Bold, iconic, and impossible to miss, this floral perfume is taking over our eye level billboards. [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_11-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_11.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_15-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_15.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_7-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_10-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_17-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_17.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_6-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/10/YSL_NY21-23_6.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) A 5.4 million square foot mixed-use complex consisting of two residential high-rise towers, two office buildings, and a high-rise hotel. The shopping mall and lifestyle center covers 9 acres with four levels of luxury, premium and world-class dining and entertainment which are interconnected over three city blocks and anchored by a 107,000 square foot Saks Fifth Avenue and luxury VIP Cinema Experience from CMX. ![](https://pearlmedia.com/wp-content/uploads/2023/03/brickell-center-featured.jpg) ## The Best of Miami Out of Home Advertising Brickell City Centre - PM from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/1832366042-c2ef3d2072bcc25c6e2bb43fc47c08a2af5c9e26c53123db1a8a97b7675821d0-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 01:09 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/933765189) [Brickell City Centre - PM](https://vimeo.com/933765189) from [Pearl Media](https://vimeo.com/pearlmediaus) on [Vimeo](https://vimeo.com/). 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[![](https://pearlmedia.com/wp-content/uploads/2023/03/Intimissimi-VDay_03-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/Intimissimi-VDay_03-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/03/Intimissimi-VDay_04-1-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/Intimissimi-VDay_04-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/03/LEVIS_02-1-640x426.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/LEVIS_02-1.jpg) [![OOH Advertising Basics](https://pearlmedia.com/wp-content/uploads/2023/03/LEVIS_04-640x426.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/LEVIS_04.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/03/LEVIS_05-1-640x426.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/LEVIS_05-1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/03/DSC01022-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/DSC01022.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/03/Porsche-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2023/03/Porsche-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/ChanelChance_BCC-3-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/ChanelChance_BCC-3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/ChanelChance_BCC-6-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/ChanelChance_BCC-6.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-7-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-10-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-10.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-16-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/DIOR-BCC-16.jpg) 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[![](https://pearlmedia.com/wp-content/uploads/2024/04/Intimissimi-BCC-4-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/Intimissimi-BCC-4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/Intimissimi-BCC-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/Intimissimi-BCC.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/KetelOne_BCC_7-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/KetelOne_BCC_7.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/KetelOne_BCC_12-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/KetelOne_BCC_12.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/Levis_BCC-06-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/Levis_BCC-06.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/LIV-Golf-BCC-6-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/LIV-Golf-BCC-6.jpg) [![out of home advertising](https://pearlmedia.com/wp-content/uploads/2024/04/LIV-Golf-BCC-15-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/LIV-Golf-BCC-15.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/LIV-Golf-BCC-17-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/LIV-Golf-BCC-17.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/04/Don-Q-BCC-13-640x427.jpg)](https://pearlmedia.com/wp-content/uploads/2024/04/Don-Q-BCC-13-scaled.jpg) [More Venues](https://pearlmedia.com/our-products/venues/ "More Venues") [Contact Pearl](https://pearlmedia.com/contact/ "Contact Pearl") ![video thumbnail](https://i.vimeocdn.com/video/1900645706-aef4b54fe262f5a31e4065f7c06a4ce384343e04416de3b809e0ca39bc9cd6d3-d?mw=80&q=85) Playing in picture-in-picture Like Add to Watch Later Share Play 00:00 00:29 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/985146748) Discover your essential styles and enjoy the comfort of Bombas. Look for the Bombas takeover on our vibrant billboards throughout Brooklyn, Midtown, Times Square, and more! [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY11_4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY11_4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY12_1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY12_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY12_4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY12_4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY27_1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY27_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY27_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY27_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY142_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY142_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY142_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY142_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY189_3-e1721157282945-1024x722.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY189_3-e1721157282945.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY189_5-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY189_5.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY223_1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY223_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY223_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY223_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY236_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY236_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY236_4-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY236_4.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY279_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY279_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY279_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY279_3.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY288_1-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY288_1.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY288_2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY288_2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY310_1-e1721155799322-1024x777.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY310_1-e1721155799322.jpg) [![](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY310_3-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2024/07/Bombas_NY310_3.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) This fact, combined with the spectacle of lights and color found in this one-of-a-kind place, presents unique marketing opportunities in the city. Businesses that advertise in Las Vegas can capture attention and elevate their brands like few others. But what types of ads should you consider running in the city? And how do you find the right company to handle this task? In this guide, we’ll walk you through some advertising tips you need to know for the Entertainment Capital of the World. ## **Las Vegas Advertising:** **What’s the Best Way?** You’ll find the average person in Las Vegas walking the light-saturated streets, enjoying the infamous casinos, and attending events at high-profile restaurants, stadiums, and clubs. In other words, people in the city typically aren’t spending a lot of time in front of the television or on their phones. That’s why one of the best forms of Las Vegas advertising is out-of-home marketing. Also known as OOH marketing, these types of ads can be as humble as a bus banner or as grandiose as interactive as a moving billboard on the side of a Las Vegas business. They’ve been used to capture consumer attention in cities for decades because they meet the people where they’re at: in the street. Typically, out-of-home advertisements have been a good way to capture the brand awareness required at the top of the marketing funnel. However, there’s a new marketing strategy known as digital OOH marketing. This type of strategy seeks to take advantage of the mini search engine that almost all consumers carry in their pocket 24/7. For example, someone sees a billboard for a concert event they’re interested in. They break out their phones, scan a QR code, search the internet, and then purchase tickets. That’s why [91% of advertisers](https://www.advertising.yahooinc.com/post/why-dooh-is-integral-to-your-marketing-strategy) believe that digital OOH can be effective at both the upper and lower parts of the marketing funnel. It not only exposes your brand to interested parties, but it also allows them to follow through on a purchase. ## **What Are Some of the Different Forms of** **Las Vegas Advertising** **?** One of the great things about out-of-home advertising is the diversity of forms it can take. From small banners of a bus stop to flashing digital billboard movies, there’s no shortage of ways to get your message across. In this section, we’ll be exploring some of the different forms these ads can take. And don’t forget to check out the many [types of outdoor advertising](https://pearlmedia.com/our-products/) we provide here at Pearl Media. ### **Eye Level Outdoor Ads** As the name suggests, eye-level outdoor ads don’t require you to look up at massive billboards. It meets the eye of the viewer during their daily dog walk. Or it can catch someone’s attention while they’re waiting for their friends. Compared to other types of OOH, eye-level outdoor ads have a bit more freedom with the amount of information you put in them. Since people aren’t driving and they’re not on the move, you can include more words or creative visuals than you would with other types of OOH ads. And visual design is important here. That way, you can catch the attention of the walker. Make sure to check out this guide for some tips on how to make [street advertising effective](https://pearlmedia.com/street-advertising-guide/). ### **Transit Ads** The biggest benefit of transit ads is their movement. With bus ads, you’re not restricted to a single location. Your message will travel the length of the city and back. Excellent marketing for connecting with consumers on their daily commute. ### **Venue Ads** Venue ads found in shopping centers, concert halls, and clubs are great because you can target your OOH ads a bit more precisely. For example, if you’re at a club, then an alcohol ad can prime consumers to order your drink at the bar. Similarly, ads for related concert events at music venues can put your message in front of music fans interested in more events. ### **Large Format Ads** Large-format ads rely on massive size and spectacles to dominate the attention of the viewer. This size means that they have a lot more reach than the eye-level ads that people see on the streets. However, this increased attention does come with a higher price tag. With a large format, the brand must remain visually enticing. Whether that’s through color, sex appeal, lights, delicious food and drinks, or nostalgia, it will depend on your brand and what you want to sell. ## **How to Find the Best Out-of-Home Media Company in Vegas** When you’re looking for an out-of-home media company to display your ad, the most vital thing to look for is connections. It doesn’t matter how attractive your OOH ad is. If it’s in a place with little to no people, it’s going to be money down the drain. As such, you want to work with companies that have connections to key epicenters of the city. That means high-traffic areas like main streets, but it should also include major venues and transit areas that people are exposed to every day. Ideally, they should also have partnerships with transit providers. That way, you can take advantage of OOH ads on buses. Most advertisers find the planning and activation of OOH ads to be the most complex part. So partner with a media company that makes it easy for you by handling all of the key details. ## **Learn Why Pearl Media is the Leader in OOH Marketing** We hope this guide helped show you the value and ROI that come with advertising in Las Vegas. However, it’s vital to remember that your advertising campaign will only be as effective as the media company you choose to execute it. [Reach out](https://pearlmedia.com/contact/) to Pearl Media, we’ve spent over fifteen years perfecting the art of quality over quantity when it comes to OOH marketing. When you work with us, you not only get a strategy that optimizes the placement of your marketing, but you also get larger-than-life ads that are impossible to ignore. However, don’t take our word for it. Explore [our past ads](https://pearlmedia.com/portfolio/) today to see how our work truly speaks for itself. [« BACK TO NEWS](https://pearlmedia.com/news/ "Back to News") ## Related News [![advertising out of home](https://pearlmedia.com/wp-content/uploads/2023/03/DSC00176-640x427.jpg)](https://pearlmedia.com/advertising-out-of-home/ "Read More: How Advertising Out of Home Can Jumpstart Your Business") ### [How Advertising Out of Home Can Jumpstart Your Business](https://pearlmedia.com/advertising-out-of-home/ "Read More: How Advertising Out of Home Can Jumpstart Your Business") March 30, 2023 Whether you’re hanging ads outside of a building you own, having your friends and family display your bumper stickers on their cars, or investing in digital billboard ads, marketing your business in out-of-home settings can make a world of... [READ MORE](https://pearlmedia.com/advertising-out-of-home/ "Read More: How Advertising Out of Home Can Jumpstart Your Business")LV Gateway from Pearl Media on Vimeo ![video thumbnail](https://i.vimeocdn.com/video/1704466122-bde85f0999fd4540046efaed266bfcff7e289f2193d3f691b68f048b3c2f8e5c-d?mw=80&q=85) Playing in picture-in-picture Like Play 00:00 00:43 Settings QualityAuto SpeedNormal Picture-in-PictureFullscreen [Watch on Vimeo](https://vimeo.com/850154067/c9de000f8e) Prepare to be awestruck by the newest addition to the Pearl Media family, a colossal curved screen measuring over 9,600 square feet at the Vegas Gateway. Experience the future of visual immersion as 3D, 4D, and anamorphic technologies transport you to another dimension. Get ready for an unforgettable journey where reality meets imagination on this magnificent canvas of endless possibilities. #LVGATEWAY [![](https://pearlmedia.com/wp-content/uploads/2023/08/Magic-Mike-LV-Gateway-8-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/Magic-Mike-LV-Gateway-8.jpg) [![Digital OOH Advertising That Drives Results](https://pearlmedia.com/wp-content/uploads/2023/08/ALIEN-Tequila-Night_02.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/ALIEN-Tequila-Night_02.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/Gorgie-LV-Gateway-11-1024x683.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/Gorgie-LV-Gateway-11.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/ALIEN-Tequila-Day_02.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/ALIEN-Tequila-Day_02.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0212-1024x767.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0212.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0211-1024x767.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0211.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0209-1024x767.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0209.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0205-1024x767.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0205.jpg) [![](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0204-1024x767.jpg)](https://pearlmedia.com/wp-content/uploads/2023/08/DJI_0204.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/) # We couldn't verify the security of your connection. ## Access to this content has been restricted. Contact your internet service provider for help. Jack Daniels took over Austin and San Diego with massive storefronts in each city’s downtown area. Large format OOH is very hard to come by in the downtowns of both Austin and San Diego. [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_7201-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_7201.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_7210-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_7210.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/HEADER-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/HEADER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1942-2-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1942-2.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1944-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1944.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1945-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1945.jpg) [![storefront signage](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1961-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1961.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1965-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1965.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1986-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1986.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1988-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_1988.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_4990-2_COVER-1024x768.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_4990-2_COVER.jpg) [![](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_7205-1024x682.jpg)](https://pearlmedia.com/wp-content/uploads/2021/02/IMG_7205.jpg) ## Other Projects [![](https://pearlmedia.com/wp-content/uploads/2025/02/Dior_BCC_3-e1739900257623-1024x568.jpg)\\ \\ Valentine’s Day](https://pearlmedia.com/projects/valentinesday/) [![](https://pearlmedia.com/wp-content/uploads/2025/02/Olly_LV1_21-1024x683.jpg)\\ \\ Olly Vitamins](https://pearlmedia.com/projects/olly-vitamins/) [![](https://pearlmedia.com/wp-content/uploads/2025/01/OnRunning_NY297_3-1024x768.jpg)\\ \\ On x FKA twigs](https://pearlmedia.com/projects/on-x-fka-twigs/)