Patron Sponsors Live Studios, Auctions For The Arts
Thursday, November 17th, 3:32 PM
Between Nov. 15 and Dec. 31, the Patron Spirits Company is sponsoring live, working art studios and galleries where emerging artists will create works that will then be auctioned in support of four art organizations.
The “Simply Perfect Art Project” will also identify an artist whose work will be featured in a 2012 Patrón print ad.
The project is organized around four studios/storefront windows in formerly vacant spaces in Chicago, Los Angeles, New York and San Francisco. For a week, up to 30 artists will work in each studio to create original paintings, sculptures or other art based on their personal interpretations of Patron tequila’s “Simply Perfect” brand tag.
Visitors can watch the live work in progress at any of the four studios during afternoons and evenings, Wednesdays through Sundays. At other times, the art will be on display in each window, along with a video screen showing the progression of the collective work.
To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the studios. The QR code links them to the auction site (eliminateregifting.com), where they will be able to learn more about the artists and bid on works of art.
Proceeds from purchased pieces will benefit local art organizations that are partners on the project, including the Chicago Artists’ Coalition, the Los Angeles Art Association, the New York Foundation for the Arts, and The Artists Guild of San Francisco.
The artist whose work receives the highest bid will be featured in the 2012 Patron ad.
The Richards Group and Pearl Media launched the project for Patrón. — Karlene Lukovitz
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Windowscapes Become Working Art Studios and Galleries for the Holidays
15 November 2011 21 h 39 min
Pearl Media has partnered with Patron and The Richards Group to launch the Patron “Simply Perfect” Art Project.The campaign features live, working art studios—all within storefront windows—that offer emerging artists the opportunity to create works of art for auction in support of four art organizations across the country. Using digital media and QR codes, consumers will be driven to an auction website (eliminateregifting.com) with proceeds from each sale benefiting the art organizations. The artwork that sells for the highest price will be featured in a Patron print ad in 2012.
Pearl Media was responsible for the complete execution of the campaign, which runs today through Dec. 31, 2011.
Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, you can visit one of these four “Simply Perfect” Art Project locations:
· Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)
· Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)
· New York City – 454 West Broadway (between Prince Street & West Houston Street)
· San Francisco – 581 Market Street (between 1st Street & 2nd Street)
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The proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including:
The first round of artwork will be posted for bidding on Monday, November 21. Please visit http://www.eliminateregifting.com/ often over the next seven weeks as there will be over 30 pieces of unique artwork to bid on.