There are so many designers and brands at Mercedes-Benz Fashion Week, it’s hard to be the center of attention. That didn’t stop Calvin Klein from trying and Pearl was up for the challenge. Using SoHo and Chelsea buildings as massive projection backdrops, Calvin Klein’s latest video promotion shined above Fashion Week.
CLIENT: Calvin Klein CAPABILITIES:Projection Solutions, Outdoor Advertising, Guerrilla Projection, Drone
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.