There are so many designers and brands at Mercedes-Benz Fashion Week, it’s hard to be the center of attention. That didn’t stop Calvin Klein from trying and Pearl was up for the challenge. Using SoHo and Chelsea buildings as massive projection backdrops, Calvin Klein’s latest video promotion shined above Fashion Week.
CLIENT: Calvin Klein CAPABILITIES:Projection Solutions, Outdoor Advertising, Guerrilla Projection, Drone
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.