Getting in front of the culture junkies and foodies of Chelsea Market, JetBlue sought to generate awareness around their JetBlue Credit Card. Using The Feed’s interactive display, Pearl developed an simple tile matching game. Chelsea Market visitors raced against time to match food images as quickly as possible and stamp their initials on the leaderboard. While doing so, they learned all about the amazing travel and dining perks the JetBlue Card has to offer as well.
CLIENT: jetBlue PARTNERS: Rapport CAPABILITIES: Interactive
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.