LoopNet is a powerhouse property listing service, and their mantra is if it isn’t listed on Loopnet it may as well be invisible. We took them at their word. At an event with hundreds of VIPs in attendance, we first entertained them with Grammy winning group Train, and then floored them with a jaw dropping illusion that would make David Blaine envious. The trick: a projection mapped “camouflage” of the Los Angeles skyline that made a building disappear into thin air! The effect was so startling it’s accrued 3 million earned media impressions.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.