Disney’s The Lion King on Broadway roared into the new Moynihan Train Hall South Concourse with a domination of the digital network and static placements. The static domination featured the show’s signature artwork and full color photos of the cast urging passersby to “Let it Move You” and “Feel the Power”. On digital, the show’s characters came to life on the North Entry Wall, Trapezoid and South Wall fine pitch LED screens, as well as on the LCD concourse screens greeting the 158,000 daily commuters who use the station and inviting them to “Feel the Joy, Feel the Love and Feel the Power” of the long running show. The domination by the “Pride of Broadway” generated 12,662,216 media impressions according to Geopath data.
CLIENT: Moynihan Train Hall
CAPABILITIES: Digital Network & Static Media