ABOUT PEARL

Joshua Cohen is the President and CEO of Pearl Media. With over 15 years experience in the media and advertising business, Cohen has continually embraced emerging technology to offer clients the latest in innovative communications content. His creativity and dedication has helped create groundbreaking campaigns for Fortune 100 brands including Disney, GM, Tommy Hilfiger, Verizon, Miller Coors, ESPN, Sports Illustrated and Lexus.

Cohen began his career in media working for NASCAR, the largest spectator sport in the United States. At NASCAR, Cohen generated new revenue for the league through sponsorship and new media opportunities. He was part of the team that signed one of the largest sponsorship deals in the history of sports by renaming NASCAR’s Premier Cup Series the NASCAR “NEXTEL” Cup Series. This groundbreaking deal, worth more than $750 million over 10 years, was widely recognized by the industry and became a template for many other leagues to incorporate similar sponsorship packages.

Founding Pearl Media in 2006, Cohen’s innovation and experience has grown the company from a traditional outdoor media group to a creative minded and technology driven experiential agency.

With 20 years of business development experience, Anthony oversees all revenue generation for the organization. He works closely with the sales staff and other departments to develop strategy and implementation around long-term partnerships, national brand media sales, local media sales, experiential activations and event sponsorships. He joined Pearl Media in 2008 and has since developed award winning campaigns for clients like Chevy, Merrill Lynch, JetBlue, AT&T, TNT and Lifetime.

Prior to Pearl, Anthony was at Channel M, a retail-based digital content network provider where he helped to develop custom programming and integrated brand-supported marketing campaigns in venues like Steve Madden, GameStop and Journeys.

He began his career in theatrical film distribution, releasing films nationwide for movie studios. Working at IFC Films and Lionsgate Films, Petrillo helped develop and implement over 100 nationwide releases of films including My Big Fat Greek Wedding, the famed Saw horror movie franchise, the Tyler Perry franchise, Fahrenheit 911 and the 2005 Academy Award Best Picture, Crash.

As the Chief Operating Officer, Jen is responsible for the management of all of Pearl Media’s day-to- day operations, program installations, builds, activations and profitability.

Jen started her career at DDB, where she was an assistant on the global M&M’s business. She then went on to SFX Entertainment/Clear Channel where she worked on the business development team. In the two years Jen was there, the team completed over 60 acquisitions with an aggregate value of over $2.5 billion.

She then spent several years at NASCAR as an Account Manager and was one of three founding members of an entrepreneurial division grossing over $1 million in their first year. While at NASCAR, Jen managed a number of global client relationships including Target, General Mills, Best Buy, Levis and many others.

She joined Pearl Media in early 2009 and since that time has successfully executed well over 600 programs, including award-winning campaigns for clients such as Chevrolet, Verizon, Turner, Lexus and more!

Brian Cohen is Pearl Media’s EVP, Real Estate & Acquisitions. Cohen started his real estate career at GVA Williams of New Jersey where he marketed and represented 1.5 million square feet of Class A & B office space.

He then took his talents to South Beach where he joined Newmark Knight Frank of Miami, one of the world’s leading commercial real estate advisory firms. While at NKF, he advised corporations, investors and property owners, implementing long and short-term strategic plans that delivered reduced occupancy costs, increased efficiencies and maximized value.

At Pearl Media, Cohen oversees all real estate functions and acquisitions. He is responsible for the development of new emerging markets, lease negotiations and securing permits.

Jay Carella is a media professional with 20 years of experience in the sales, development and production out of home media. He currently serves as both the President and CEO of Prism Media and the VP of Sales at Pearl Media. Jay manages national sales for all of Pearl’s media properties along with regional and local sales for billboards that he owns and others that he exclusively represents in NJ.

Carella started his career in media sales at Viacom Outdoor (now Outfront Media), one of the largest publicly traded out of home media companies in the country. He went on to manage national ad sales and operations, for the NY Waterway transit system and eventually moved on to manage the national sales of over 500 premiere billboard locations in Los Angeles on the Sunset Strip and throughout the city. At the same time he combined over 20 independently owned traditional static and digital billboard faces to create a Northern New Jersey outdoor network that he has sold and managed for the past 10 years.

Jay resides in Randolph, NJ with his wife Jamie and their two children Gianna and Cassia. He is an avid backcountry skier and mountain biker..