As a general rule, your marketing budget should be about 8% of your annual sales revenue. You might have to spend a bit more if you plan to advertise in Las Vegas. Las Vegas ads are world-renowned and might fit your business needs. If you want to...
Las Vegas Billboards: Advertising in the Entertainment Capital
Las Vegas, a city that never sleeps, thrives on its visual appeal. Among the neon lights and bustling streets, billboard advertising stands as a testament to creativity and impact. Each billboard in Las Vegas isn't just a sign; it's a gateway to the...
OOH Advertising 101: The Basics You Need to Know to Get Started
There's a great big world out there, with new buildings and businesses being built all the time. These areas provide a veritable canvas for out-of-home advertising, also known as OOH advertising. This is any form of outdoor advertising, like outdoor...
Las Vegas Digital Billboards: A Guide to Elevate Your Brand
Marketing is a growing field because new technologies have provided more opportunities for brands to be seen. In the digital age, it's important to have an online presence, but don't sleep on out-of-the-home marketing. Las Vegas digital...
Experts Believe Out of Home Media Has Huge Impact on Consumer Behavior
At the core of any successful business is a solid advertising strategy. No matter what products or services you sell, it won't mean much if you can't get your brand in front of the right people. This is the primary reason businesses in 2022 spent...
Elevate Your Brand: Advertise in Las Vegas and Shine on the Strip!
It's estimated that nearly 40 million people visit Las Vegas each year. Unlike bustling cities like NYC or Los Angeles, most of the people who visit Las Vegas are there for vacations or events. This fact, combined with the spectacle of lights and...
Billboard Companies 101: A Comprehensive Guide to Choosing the Right Partner
In 2023, the Billboard and Outdoor Advertising Industry is worth an estimated $9 billion. Billboard ads have the power to command attention and shape consumer perceptions. Even in an ever-changing landscape, billboard advertising has withstood the...
How to Maximize ROI With Billboard Advertising in Las Vegas
With an impressive 34,722 active licenses, Las Vegas is more than just a gaming paradise - it's a thriving hub for commerce and innovation. The major business categories are retail, real estate, and professional services. If you want to increase...
Unleash Your Property’s Potential: Owning a Billboard with Pearl Media
Owning a billboard can be an excellent investment for building owners, business professionals, and those who fit into both categories. Thousands, if not millions, of people see billboard ads every day, and whether or not they’re interested in the...