Harnessing the Luxury Economy of Brickell Miami has long been defined by its sprawling geography, a city best navigated by car via the I-95 corridor or the MacArthur Causeway. However, a distinct shift has occurred in the heart of the city....
First Private Eye-Level OOH Digital Network
With this Eye-Level Digital Network, you won’t worry that your consumers won’t see your ad.
Pearl is changing the way OOH advertisers buy and see Midtown NYC as one of the most sought-after media opportunities in the world. “The idea is not to compete with the massive screens in Times Square, but to complement them and allow brands to reinforce their messages throughout Midtown, reaching native New Yorkers and visitors alike,” says Josh Cohen, CEO, Pearl Media. “The Midtown Digital Network locations are at the intersection of where New Yorkers work, dine, shop, and seek entertainment.”
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Dwell Time and Brand Engagement in Street-Level Media
Beyond the Glance: How Dwell Time in Street-Level Media Powers Brand Engagement In the modern advertising landscape, the battle for consumer attention is fierce. For years, the industry standard for success was the "impression", a metric that...
The Media Buyer’s Guide to Dynamic Creative Optimization for OOH Advertising
For decades, buying out-of-home media meant securing a location and hoping the right audience walked by. The digitization of billboards changed the medium, but for a long time, the strategy remained the same: buyers purchased a slot on a 60-second...