Brands lose media budget every day by treating digital out-of-home screens like giant smartphones. A social graphic, a web banner, or a TV spot gets stretched across a premium screen. The result is washed-out color, hard-to-read type, and a wasted...
First Private Eye-Level OOH Digital Network
With this Eye-Level Digital Network, you won’t worry that your consumers won’t see your ad.
Pearl is changing the way OOH advertisers buy and see Midtown NYC as one of the most sought-after media opportunities in the world. “The idea is not to compete with the massive screens in Times Square, but to complement them and allow brands to reinforce their messages throughout Midtown, reaching native New Yorkers and visitors alike,” says Josh Cohen, CEO, Pearl Media. “The Midtown Digital Network locations are at the intersection of where New Yorkers work, dine, shop, and seek entertainment.”
Latest News in Digital Out Of Home
DOOH Marketing Trends 2027
DOOH Is About to Outgrow Static for the First Time Out-of-home spent decades filed under brand awareness. Buyers secured high-traffic boards, estimated circulation and hoped the sales curve moved. That version of the medium is gone. The...
Beyond the Causeway: Luxury Consumer Targeting in Miami’s Brickell District
Harnessing the Luxury Economy of Brickell Miami has long been defined by its sprawling geography, a city best navigated by car via the I-95 corridor or the MacArthur Causeway. However, a distinct shift has occurred in the heart of the city....