Media planners and CMOs face constant pressure to prove return on ad spend. For years, large-format outdoor advertising was treated as a pure awareness play. You bought a billboard, guessed at the traffic count, and hoped sales followed. That...
First Private Eye-Level OOH Digital Network
With this Eye-Level Digital Network, you won’t worry that your consumers won’t see your ad.
Pearl is changing the way OOH advertisers buy and see Midtown NYC as one of the most sought-after media opportunities in the world. “The idea is not to compete with the massive screens in Times Square, but to complement them and allow brands to reinforce their messages throughout Midtown, reaching native New Yorkers and visitors alike,” says Josh Cohen, CEO, Pearl Media. “The Midtown Digital Network locations are at the intersection of where New Yorkers work, dine, shop, and seek entertainment.”
Latest News in Digital Out Of Home
DOOH Content Best Practices: Design for Impact
Brands lose media budget every day by treating digital out-of-home screens like giant smartphones. A social graphic, a web banner, or a TV spot gets stretched across a premium screen. The result is washed-out color, hard-to-read type, and a wasted...
DOOH Marketing Trends 2027
DOOH Is About to Outgrow Static for the First Time Out-of-home spent decades filed under brand awareness. Buyers secured high-traffic boards, estimated circulation and hoped the sales curve moved. That version of the medium is gone. The...