Key Takeaways
- Strategic placement in high-traffic areas ensures continuous 24/7 visibility without ad-blockers.
- Advertisers choose billboard size, location, design, and messaging while benefiting from Pearl Media’s expertise and guidance.
- Consistent exposure along identical commuter routes establishes brand knowledge, recall, and awareness more effectively than sporadic digital advertising.
- Billboards complement organic, social media, and digital campaigns to create a cohesive presence that reinforces and amplifies online efforts.
- Street-level billboards deliver higher engagement than distant high-rise placements through unavoidable visibility.
- Pearl Media guides clients through traffic studies, demographic research, and brand alignment for seamless billboard leasing implementation.
In today’s competitive market, effective advertising is crucial for any business. However, choosing the right advertising method can be difficult. With U.S. marketing spending hitting nearly $481 billion in 2022, it’s clear that brands are eager to stand out.
But how can brands stand out in such a saturated market? The answer is easy, billboard advertising! Pearl Media can expand your business to get the recognition it deserves. If you’re still not convinced, read this article to learn about the advantages of billboard leasing.
Why Billboard Leasing?
It’s no secret that most brand promotions come from online ads and social media outlets. And although these methods can be reliable, they are missing one key element.
In simple terms, it is the ability to be “unskippable.”. Whenever we see an ad on YouTube or Facebook, we hit Skip.
A recent study found that 56% of users skip online video ads. Fortunately, outdoor advertising is perfectly placed in high-traffic areas. Therefore, making your advertisement “unskippable”.
Why We Stand Out From the Crowd
You might be convinced that this marketing tool is right for your business. But why choose Pearl Media?
First, Pearl Media has been generating high-quality ads for over 16 years. During this time, they’ve formed an elite team of marketing experts.
The team alone has created some of the most unique forms of OOH advertising. This winning strategy ensures that brands don’t merely reach their audience but captivate them as well.
Key Advantages of Billboard Leasing
Like any business plan, there are pros and cons. However, when you combine a high-traffic area with unbeatable brand promotion, there aren’t many cons.
Social Change
Imagine if your billboard had the power to create social awareness and change. Now more than ever, we need new forms of media to help spread important messages to the community.
Whether it’s promoting a business or fighting for justice, these local causes need a platform. Pearl Media is proud to provide a platform for positive community impact.
Best Chance of Visibility
The high visibility of an eye-level or high-rise billboard is a huge advantage. This marketing tool is one of the best because it catches the eyes of a broader audience.
For example, the average city has working-class and tourist commuters. These groups of people are likely to respond well to a billboard because of their unconscious needs as consumers. Therefore, brand promotion and customer acquisition are higher.
Cost Effective
TV and media do a great job of reaching an audience at a faster rate. However, when you look at the cost per impression, billboards make more sense.
But why? For starters, with outdoor advertising, you get higher visibility 24/7 and no skips. In contrast, you only get a designated commercial slot for video ads with a skip option.
High-Traffic and Niche Areas
There is a lot of research that goes on before a final decision is made on where to place a billboard. Pearl Media is one of the best when it comes to finding pockets of high visibility while hitting a target audience.
This formula includes field studies and intricate algorithms to see how well a billboard will do. Therefore, a niche brand will do better because of its geographical target.
Knowledge of Brand
Most commuters take the same routes every day, which means they’re seeing your billboard every day.
This repetition helps consumers gain knowledge about your brand. Thereby increasing your brand’s recall and awareness. These two aspects are crucial to a successful business all year round.
Creative Control
Marketing is an art form and Pearl Media believes your voice should echo onto your billboard.
That is why we offer creative control while also providing professional guidance when needed. This means choosing your billboard’s size, location, design, and message.
The “Unskippable” Factor
We’ve discussed this factor earlier but not to the fullest extent. Let’s dive deeper into the “unskippable” factor, which is outdoor advertising. Whether it’s YouTube or a streaming platform, consumers are tired of placed advertising.
Especially since a lot of advertisements can be sneaky or subconscious. For example, when you’re watching a YouTuber and they try to sell you a product subliminally.
This advertising medium can feel inauthentic, making you hit Skip! Now many consumers have caught on to these practices and started using ad-blockers or subscription services.
But that’s not the case with billboards. They’re an organic way to educate the public on a brand while having an “unskippable” presence.
Pairable With Other Marketing Campaigns
Creating a cohesive marketing campaign that reaches a broad audience is the goal. For example, SEO, billboards, and social media can be great tools when used in unison.
If you’re just starting your marketing or looking for that last push to drive your business forward, consider incorporating a billboard into your strategy. Overall, it can complement other projects and enhance a marketing campaign.
The Process of Billboard Leasing
This type of marketing medium can be overwhelming to understand. You may have more questions about the process of leasing a billboard. So keep reading to understand the process of leasing a billboard.
Determining the Best Location
The first step when it comes to outdoor advertising is determining the best location. These steps may include studying foot and vehicle traffic.
There are also smaller details that come into play. For example, the proximity to popular attractions and high-activity areas. These steps are detail-oriented but they make a difference in the long run.
Billboard Design and Strategy
Once the site has been selected, the Pearl Media team will create a design and strategy. This means researching your brand so that the final product aligns with your core values. All while creating a cohesive design that showcases your product.
Lastly, the installation process can begin. Pearl Media ensures a safe and proper installation service.
Pearl Media Makes Billboard Leasing Easy
Billboard leasing has been around for decades and now you can take part in the best marketing tool. But don’t just take our word for it.
Go outside and look at all the beautiful billboards on your very street. Chances are that our Pearl Media experts designed it! So if you’re ready to be a part of the family and have your business boom, make the call to Pearl Media.
