By March 3, 2014 Blog No Comments

It’s no surprise to see another amazing out of home execution in Europe but this billboard from Ikea breathes new life into an often mundane format. Using RGB lighting effects to reveal three unique messages not only makes efficient use of the ad canvas but also serves as an ingenious analogy for Ikea’s “makes the most of limited space” brand message.

Thank you to German ad agency Thjnk for a very inspiring program!

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