As a general rule, your marketing budget should be about 8% of your annual sales revenue. You might have to spend a bit more if you plan to advertise in Las Vegas.
Las Vegas ads are world-renowned and might fit your business needs. If you want to increase your reach while reaping a return on investment, consider OOH advertising in Vegas.
Keep reading to learn about the average costs.
Cost to Advertise in Las Vegas
Las Vegas offers many out-of-home (OOH) and billboard advertising options. Depending on the type of advertising your business needs, the prices can vary.
There are three main kinds of OOH ads available in Sin City; bulletins, posters, and digital billboards. However, there are some variations of the three and larger-than-life options available.
On average, in Las Vegas, the prices might look like this:
- Digital bulletin billboard: $4,000
- Large bulletin billboard: $3,000
- Medium digital billboard: $2,450
- Medium poster billboard: $1,959
- Hotel/resort wallscape: $29,450
- Spectacular: $39,450
It’s important to note that billboards on the Las Vegas Boulevard Strip will have higher rates.
You can find billboards ranging from $600 to $60,000 depending on the type, size, placement, and campaign duration. Whether the billboard is static or digital will also affect pricing.
Billboards in Vegas, especially on the famous strip, are bright, attention-drawing, and colorful. Visitors can’t ignore them, even if they want to.
Where to Advertise in Las Vegas
Paying for advertising in Las Vegas is a huge investment, so it’s important to get your placement right. There are more than 200 billboards in Las Vegas, coming in a variety of shapes and sizes.
In high-traffic areas, you might want to splurge on a digital billboard. Growing your business involves a significant investment, so make sure you have an adequate budget for advertising.
OOH advertising gets your business front and center in the diverse city of Las Vegas. As a tourist-prone city, it’s going to cost more to place ads in busier areas. You will likely see a quick return on investment, though.
The best places to find Las Vegas billboards are:
Las Vegas Strip
The Las Vegas Strip is the best place to be seen in Vegas. There is a mix of locals and tourists walking around and absorbing the ads that they see.
Most people interested in Las Vegas ads want to get on the strip. You reach a ton of people, but you do pay a high price.
Downtown
Downtown Las Vegas encompasses the Arts District, which draws in a lot of advertisers. You might be successful in this area if you are in the alcohol, cannabis, entertainment, or luxury industries.
Harry Reid International Airport
Harry Reid International Airport is a booming hub for incoming tourists. Advertisers want to reach these people by placing their billboards around the airport.
Fremont Street
Freemont Street, also known as State Route 582, has a lot of inventory along the highway. Vegas residents commute to work, so billboards are a great way to make traffic jams more interesting.
How to Choose the Best Billboard
When buying a billboard in Las Vegas, you need to be ready to make some important decisions. If you have great advertising ideas that you want to stand out, make sure to target high-traffic areas.
Las Vegas is a top tourist destination, but this doesn’t mean your target audience is always going to be there. Consider your target market research to help you decide on a billboard location.
The design of the billboard should be memorable, eye-catching, and seen easily from a distance. The great thing about Las Vegas is that a lot of their billboards fit this criteria.
If you are running a marketing campaign, consider using premier panels or spectaculars. These are the most expensive advertising options, but they are great for campaigns that run up to eight weeks.
Let’s get into more detail on how to buy a billboard in Las Vegas.
Determine Your Budget
Determine the maximum budget that you are willing to spend for OOH advertising in Las Vegas. Having a clear number before you start researching your options will help you in the long run.
You’ll be able to hold strong, stick to your plan, and find something that you are looking for. You don’t want to be left spending more money than you wanted to.
Most businesses buy a billboard for a month, but you can request longer.
Do Your Research
Research is one of the most important things for marketing a business. There are many advertising options in Las Vegas and different OOH ad placements to choose from.
When you research and connect with different advertising companies, ask the right questions. Here are some of the things you might want to know:
- What are the advertising options you offer?
- What ad options are most effective according to your data?
- Which are the best placements for my industry?
- Are there long-term agreements? What are the terms?
- What is the minimum and maximum campaign duration?
Some companies may offer discounts if you want to buy a billboard in Las Vegas for the long term. Asking the right questions will help you understand your purchase and achieve optimal results.
Prepare Your Creative
With a plan in place, you need to prepare a great visual that will draw your audience’s attention. Some of the best tips to make your creative stand out, especially in a crowded ad space, are:
- Make sure your logo is large enough
- Get bold with colors
- Include a clear message
If your brand or product allows it, consider making your ad humorous. Humor is a great addition to a billboard because it can make your brand more memorable.
Ready to Advertise in Las Vegas?
If you want to advertise in Las Vegas, you might think it’s unaffordable at first. However, there are many OOH ad options to choose from and you’re likely to find something within your budget.
At Pearl Media, we are known for creating advertising opportunities for top brands. We pair premium properties with your creative ads to generate revenue.
Ready to increase your reach and reap an ROI? Contact us today to learn more about our services.
