With the assistance of Pearl Media, JetBlue recently launched an interactive trivia game that simulated a Live Game Show complete with host.
The interactive game show, deployed in New York and Boston to play on the already existing rivalry between the cities, used the Interactive experience across three platforms: Interactive storefronts; Interactive kiosks; and Interactive bus shelters.
Contestants were tested on five trivia questions and their accumulated points were added to their respective city’s point total. Also included was a QR code for a chance to register for The Live Game Show (a real one).
The final score?
NY: 31,460 – BOSTON: 67,450
