Marketing is a growing field because new technologies have provided more opportunities for brands to be seen. In the digital age, it’s important to have an online presence, but don’t sleep on out-of-the-home marketing.
Las Vegas digital billboards are a great way to combine technologies in the digital age with OOH advertising.
Creating visual outdoor campaigns can help your target audience remember your business when they need your products or services. Keep reading to learn how digital billboards in Las Vegas can elevate your brand.
What Is a Digital Billboard?
A digital billboard is a modern technological display that shows videos, images, and other digital content programmed to change every few seconds or minutes.
Studies have shown that people remember information better when it is presented visually. These billboards can do just that.
They use backlighting technology to illuminate the content on the screen. There is no display without backlights.
Different digital billboards have various backlighting technologies. Modern versions use light-emitting diodes and older versions use cold cathode fluorescent lamps (CCFL).
Modern digital billboards are:
- More durable
- High-resolution LED screens
- Longer lifespans
- Dirt, dust, and moisture resistant
- Slim design
Although these are all benefits, the downside is that these digital billboards are more expensive to advertise on than billboards using cold cathode fluorescent lamps, but you’ll likely see a better return on investment.
Benefits of Digital Billboard Advertising
Out-of-home (OOH) advertising with Las Vegas digital billboards is an effective way to get your message across. Viewers enjoy memorable visual content and businesses reap all the benefits.
When you choose to market with digital outdoor ads, this is what you can expect:
Easily Attract Customers
An eye-catching creative digital billboard is going to be remembered by the audience. If you are more memorable, there is a higher chance that viewers will look up your business online after seeing your ads.
Some digital ads are interactive to entertain customers who pass by. Aside from attracting new customers, digital ads are a great way to generate word-of-mouth. This can help reduce your client acquisition costs.
Increased Retention Rates
In an ideal world, you create an ad and the target audience can’t stop thinking about your brand or product because of the ad. Traditional billboards are great for brand awareness, but they aren’t as memorable as digital billboards.
A digital ad will entertain viewers and increase the chances that they will remember the details of your advertisement. Don’t underestimate the importance of customers associating a positive memory with your brand.
If they can remember your digital billboard, they are likely to buy from your business first when they need products or services that you offer.
Digital billboards can also remind past customers who haven’t shopped in a while what your business has to offer. All of these things help with increased customer retention rates.
Multiple Ads in Rotation
It’s possible to place multiple ads in one digital billboard rotation. Ad rotation shows multiple ads in a slideshow on a single billboard.
If you own a digital billboard, you can tap into more of the benefits of display ads. You can show different products at different times and measure which campaign is increasing sales the most.
If you rent ad space on a privately owned digital billboard, your ad will likely be in rotation with other business ads. You can still benefit from this, as every company’s ad will get equal screen time.
Targeted messaging refers to creating and delivering marketing messages that resonate with your targeted audience based on interest, location, age, and demographic. Great ads will address customer pain points as well.
With a targeted message, you avoid wasting time and resources trying to please a group of people that might not include your target audience.
Modern digital billboards can leverage automation to display ads that are relevant to the correct audience. This is only effective if you have a good idea of who you are selling to.
Not only do you need to know what your target audience likes, but you also need to find out if they often pass through the area where the digital billboard will be displayed.
Traditional billboards worked in the past to increase brand visibility, but marketers were unable to track the ad progress. This could lead to wasted time, resources, and effort on campaigns that might not resonate with your audience.
Digital billboards are a solution to this problem. Marketers can monitor ad progress remotely and tweak the ad campaign if needed.
Real-time content tracking can help businesses determine what time of day or season is best for a campaign.
Dynamic content refers to any digital content such as graphics, images, animation, or videos that changes based on:
- User behavior
- User preferences
- User interests
Advertisers can use this data to tailor digital ad content to specific locations and audiences. For example, if you wanted to advertise your restaurant, you would display a breakfast ad in the morning and switch to a dinner ad in the evening.
You can also use Las Vegas digital billboards to promote seasonal sales and holiday-themed campaigns to match the time of the year.
Another dynamic digital billboard content idea is a countdown or timer promoting limited-time offers or upcoming events.
Creative flexibility should be music to your ears, especially if your business is in a hot market that requires you to stand out to be successful.
Advertisers can get creative with digital billboard ads because the ideas you can try out are potentially endless. Explore different content ideas and switch between these ads to keep viewers engaged.
Elevate Your Brand With Las Vegas Digital Billboards
Digital billboards are the latest trend in marketing, despite being around for a while. Las Vegas digital billboards are a great way to connect with your audience and keep them interested in your business.
Pearl Media is here to elevate your brand with digital billboards. We can help you find the right options based on your campaign goals and target audience.
With our experience pairing premium properties with amazing digital billboards, we are equipped to help your business generate revenue.
Don’t wait any longer to get started! Contact us today to bring your digital billboard ad ideas to life.