Reebok x Karol G
Karol G is the new face of Reebok
Reebok is connecting with New Yorkers on Pearl Media’s eye-level billboards in NYC.
With the “Born Classic” campaign, Reebok is betting on Karol G to bring the heritage brand into its next chapter—meeting audiences on their daily commutes and coffee runs.
A 2025 Kantar study found that out-of-home advertising delivers a 13.3% lift in ad awareness and makes consumers 48% more likely to visit a store.
Tennessee Titans
Campaign Teaser in Nashville
Titan up, Tennessee! New billboards across Nashville teased something big last week—possibly new team jerseys.
Positioned throughout Nashville Yards, the campaign builds anticipation in a high-foot-traffic environment designed for live-work-play engagement.
Peaky Blinders
The Return of Thomas Shelby
After four years, Cillian Murphy returns as Thomas Shelby. The campaign takes over NYC eye-level billboards, placing the character directly in the path of constant pedestrian traffic.
Watch The Immortal Man now on Netflix.
Women’s History Month
Cristina Parker
Director of Business Development
Cristina Parker has been instrumental in Pearl Media’s West Coast growth, leading partnerships with major entertainment brands including Netflix, Universal, Sony, and Disney.
Most recently, she led a campaign for Netflix’s One Piece, activating across Midtown and SoHo, including the NY1220 unit.
