ALIX EARLE x REALE ACTIVES

How do you get attention in the busiest city in the world?! You meet people where they are: at eye level.  

The hype of Alix Earle’s interactive puzzle piece launch of her new skin care brand invited people to pause and look, patiently witnessing the surprise that unfolded. Building brand recognition by transforming a standard billboard into a high stakes reveal, we proved that even in the heart of NYC, you can make time stand still.

And the impact didn’t stop on the street. On TikTok alone, Reale Active generated 14.2M+ views, 740k+ likes, and 2.9k comments. Instagram followed suit with 3.6M+ views, 2M+likes, and 6.5K comments, quickly turning the campaign into a social conversation that extended far beyond the billboard.

ATERA TAKEOVER

What better way to get a message across than through 175 digital screens?

Atera’s Let People Work campaign takes over our MTWN Digital Network, Brookfield Place, Salesforce Transit Center, and our eye-level billboards, delivering over 48M+ impressions in just four weeks. With scale like this, the campaign doesn’t just show up, it surrounds. More than an autonomous IT support platform, Atera is focused on empowering teams with the right tools to work smarter. Now live across the heart of New York City and San Francisco.

UNIVERSITY OF FLORIDA

The University of Florida’s Gators are chomping their way through our Digital Network just in time for the March Madness buzz! Check it out now on Nashville’s Fifth + Broadway and Assembly Food Hall. Positioned at the intersection of culture, commerce, and constant movement, we’re turning everyday foot traffic into high-impact moments that drive real visibility.