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Last Week Today @ Pearl Media

April 8, 2026


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LYFT

From Manhattan to Brooklyn, Lyft is showing up exactly where riders need it most. Taking over our high-impact, high-visibility eye-level placements, from our MTWN digital network to static billboards, this campaign is meeting people in real time.


Lyft OOH domination doesn’t just advertise; it seamlessly becomes part of the urban flow, reminding passersby that their next ride is only a tap away. And for those paying close attention, there’s even a subtle nod to Chase Sapphire Reserve benefits, adding an extra layer of value to the journey.

 

 

AUSTRALIA TOURISM

Robert Irwin joins Ruby the Roo to say “G’day” in Tourism Australia’s newest campaign, buzzing across our digital networks in New York and San Francisco.

Tourism Australia has brought sunshine into NYC & SF on these cold days, reminding passersby just what makes them special. With the Salesforce Transit Center serving as a mass transportation hub and Chelsea Market attracting over 6 million visitors annually, a warm, eye-catching campaign will linger in people’s minds.

 

 Pearl, an Out-of-Home company, is showing Tourism Australia on their Chelsea Market Digital Network.

 

UNIVERSAL SUPER MARIO

Displayed across our Midtown static billboard, in the city that never sleeps, Mario comes in swinging in this vibrant campaign. Now in theaters, the new Super Mario Galaxy Movie has scored the biggest opening of the year for a Hollywood film, grossing over $190.1 million within its first five days.

 

Pearl, an Out-of-Home company, is showing The Super Mario Galaxy Movie on their NYC eye-level billboard.

 

WHERE’D THEY WEAR IT?!

In this edition of Where’d They Wear It?, we’re giving a special shoutout to some of Pearl Media’s youngest brand ambassadors, our COO’s great nephews! Spotted sporting Pearl Media logo gear, Beckham and Easton are proving that company pride runs in the family. We love to see it!

 

 

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