HULU – LOVE OVERBOARD

11 billboards. 1 digital network. One seamless takeover across NYC.

Hulu’s Love Overboard made waves across our MTWN Digital Network and eye-level billboards throughout NYC and Brooklyn, demonstrating the impact of a fully integrated out-of-home strategy.

By blending scale with eye-level engagement, the campaign captured attention in multiple locations. Created by Alex Cooper and produced by Jeff Jenkins, the series carried a built-in cultural buzz that translated seamlessly to the streets!

YOU, ME & TUSCANY

Did someone say pasta?

You, Me & Tuscany, now out in theaters, is displayed across our bold, eye-level billboard in NYC. Made by the producer of Girls Trip, and starring Halle Bailey and Regé-Jean Page, this movie campaign is bringing Little Italy to NYC in a major way.

HBO – EUPHORIA

After a four-year hiatus, the Euphoria saga continues post-graduation with a finale that promises to be even more intense. Rue and the crew are dominating on our Brooklyn billboard.

With Season 2 averaging 16.3 million viewers per episode, the return of the series called for more than just visibility: bringing this campaign to eye level transforms a quick glance into a feeling, bridging the gap between the show’s digital world and the real one.