OOH SPOTLIGHT — THE DEVIL WEARS PRADA 2
Grab your cerulean sweaters and your Prada shoes, because Miranda Priestly is back with a vengeance! Billboard Insider’s research has found that 70%+ of the visits to movie theaters observed were from consumers who saw an ad for the film just 1 or 2 times. A billboard casts a wide net, garnering many new visitors to the theaters within those first crucial weeks.
The Devil Wears Prada 2 came out this weekend, and the numbers speak for themselves. With a sizable $77 million at the domestic box office for its debut, TDWP 2 isn’t just out in theaters – it’s dominating our NYC Billboard.