SPIDER-MAN: BRAND NEW DAY

It’s a brand new day. The long-awaited Spider-Man: Brand New Day has swung into theaters and is now dominating our NYC eye level billboard. Breaking box office history during previews this last Thursday, Spider-Man brought in roughly $355 million on its opening weekend.

HULU | FURIOUS

An FBI agent (Emmy Rossum), a Serial Killer (Lola Petticrew), and an intense fight for justice. Furious, a new psychological crime series, now out on Hulu and dominating our Brooklyn eye level billboard.

POP MART

The Monsters have arrived in NYC! Running from July 17th to August 31st, Pop Mart’s global 10th anniversary tour is stopping in NYC, showing the decade-long creative journey behind the creation of LABUBU and THE MONSTERS. Pop Mart is now dominating our Chelsea Market digital network, just a 3-minute walk from the exhibit.

OOH SPOTLIGHT – SUMMER STANDOUTS

With Summer entering its final month, New Yorkers may be on the lookout for some last-minute activities to do in the city. Across our eye level billboards from digital to static, we have had some great campaign standouts from the Bronx Zoo to the New York Aquarium. This form of advertising cuts through the over-saturated advertising spaces on social media and instead meets consumers where they are already out and about. In 2022, the OAAA tracked the Bronx Zoo’s revenue following their spring campaign, finding that it drove $2.5M in trackable revenue.