Pearl Media - Out-of-Home Media for Bold Brands
  • Homepage
  • Our Products
    • Our Products
    • Eye Level Media
      • Eye Level Media
      • Street Billboards
      • Streetscapes
      • Storefronts
      • MTWN Digital Network
    • Transit Advertising
      • Transit Advertising
      • Nashville Trolleys
    • Venues
      • Venues
      • Brookfield Place
      • Chelsea Market
      • Atlantic Terminal
      • Fifth + Broadway
      • Salesforce Transit Center
      • Nashville Yards
      • Assembly Food Hall
    • Large Format OOH
  • Real Estate
  • Our Work
  • News
  • About
  • Contact

Lexus CT Hybrid – 3D Projection – Hollywood, CA

April 22, 2011

Pearl Media has deployed a state of the art 3D architectural projection mapping display at the Hollywood Roosevelt Hotel (Los Angeles) to launch the new Lexus CT 200h hybrid and celebrate Earth Night.

The 8,000 Sq Ft projection, towered over Hollywood Blvd using more than 15 projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building to make images pop out from the walls and windows of the hotel.  Using Pearl Media’s proprietary HD-3D technology, images emerged from the Roosevelt Hotel onto Hollywood blvd in real time 3D with HD theater quality.  Through our dedication to research and development and attention to detail, Pearl is able produce high quality work for our clients that surpasses the competition.


Video of Pearl Media’s Lexus CT Hybrid 3D projection on the Roosevelt Hotel, Hollywood, CA.


A behind the scenes look at the making of this stunning 3D projection event.

 

This program execution was discussed by:

Adweek

HDGuru3D

DigitalSignAge

Ooh-TV

DailyDooh

 

« BACK TO NEWS

Related News

Sports Illustrated

Pearl Media – Fall ’11 Execution Highlights

November 16, 2011

Pearl Media is always very busy with a constant flow of static executions on Streetscape and Wallscape locations. Below are a few highlights from the past couple of months. For more photos and information be sure to browse our Portfolio Page and...

READ MORE
  • Our Products
  • Eye Level Media
  • Transit Advertising
  • Venues
  • Large Format OOH
  • Real Estate
  • Our Work
  • News
  • About
  • Contact
info@pearlmedia.com
Recent Blogs

NYC Times Square Billboards: Navigating Manhattan’s Advertising Landscape

January 12, 2026

Securing a NYC Times Square billboard with effective placement requires... Read More »

© 2026 Pearl Media. All Rights Reserved. Pearl Media Privacy Policy
David Taylor Digital | NJ Digital Marketing