HP TAKES OVER CHELSEA MARKET TO GROW SPROUT
The launch of the Chelsea Market Feed marked our proclamation that digital networks are ready for a revolution. Delivering value for brands, consumers and tenants alike, the Feed is updated daily with culturally relevant Huffington Post content, social media posts and neighborhood news.
This month, Feed evolves with the introduction of HP. Promoting their all new creative workstation dubbed Sprout, the brand messaging needed more than a video ad on the Feed. Supporting this need, the team at Pearl converted one of Feed’s portrait screens into a brand immersive interactive experience to bridge the gap between real and virtual, allowing users to interface with 3D products and hands-on creation. Large format video promotions in synergy with the interactive experience gives HP a way to break through the clutter of commerce, culture and cuisine at Chelsea Market.
The experience has great momentum with consumer interactions, proving to be a successful addition to Feed’s arsenal of capabilities. We’re excited for future innovations to further evolve how the industry defines “Digital Network.”