The interactive game show, deployed in New York and Boston to play on the already existing rivalry between the cities, used the Interactive experience across three platforms: Interactive storefronts; Interactive kiosks; and Interactive bus shelters.
Contestants were tested on five trivia questions and their accumulated points were added to their respective city’s point total. Also included was a QR code for a chance to register for The Live Game Show (a real one).
The final score?
NY: 31,460 – BOSTON: 67,450