Pearl Media Experiential Year in Review:
It’s been another thrilling year for us at Pearl fueled by advertisers looking to create new ways to engage with their audience. And because you pushed us with new ideas and challenging concepts, we got to show our experiential team’s range more than ever.
While we don’t expect you to take time during the first week of 2017 to review them all (you can do that here: Pearl Media Portfolio), here are a few highlights we thought you might enjoy…
Pepsi: All for Football
The folks at Tracey Locke tasked us with bringing the NFL and Pepsi partnership to life by giving fans a chance to be a part of the game. This outdoor gesture-based campaign got fans pumping up the crowd, showing off their receiving skills and gave them the opportunity to take a photo with their team’s superstar. (Click Here For Video)
AT&T: Pressure Point
Our friends at MKTG are known for going big at the Final Four for AT&T. This year, they wanted to give each fan the chance to feel the pressure of trying to hit the game winning shot in the NCAA championship. Combining projection, audio, lighting and some precisely-timed floor shaking, we turned up the heat as fans tried to take the winning shot.
(Click Here For Video).
Penn State University: All In
The University launched an initiative this school year to promote the awareness and acceptance of the differences in everyone within the Nittany Lion community. With President Barron leading the charge, we put together a landmark event that featured a truly historic projection on the Old Main building.
NY Lotto: on The Feed
Notching another strong-performing interactive campaign with Rapport on our belts, this time we gave people in the Chelsea Market the chance to challenge each other to games of tic-tac-toe and four-in-a-row on behalf of NY Lotto. This was our second campaign with Rapport and UM in two months and it registered as many as 1,000 gameplays per day!
(Click Here For Video)
Snicker’s: Marilyn Dafoe
BBDO came to us to help bring their Super Bowl commercial to life in the OOH space. So we parked ourselves right next to the Late Show studio and messed with New Yorkers who stared too long at the lovely Ms. Monroe. (Click Here For Video).
Nickelodeon: Kid’s Choice Awards Stunt
The good people at Spark Communications brought us in to work with Nickelodeon for this year’s Kid’s Choice Awards’ awareness effort. The challenge was to GO BIG which just so happens to be our specialty. As kids unsuspectingly approached our interactive storefront, they quickly realized it was way more than that as we whisked them off to lead a marching band, throw a pizza party with the Teenage Mutant Ninja Turtles, win an actual KCA award and generally slop around in a whole bunch of slime (Click Here For Video).
Grey continues to be a leader in the art of storytelling. For this campaign, we signed on to bring their story to the big screen. Or, more accurately, create a big screen on some of NYC’s iconic art museums and galleries. Our large format building projections helped bring exposure to unknown artists with museum caliber talent (Click Here For Video).
It’s been a great year and you have helped make it that way. We are grateful to everyone who looks to Pearl to help bring their ideas to life.
This new year is already setting us up for growth and continued excitement. With new venues and ad platforms to announce, some very big projections slated, a few really fun interactive campaigns in production and a traveling display that will transform people’s reality, we can’t wait for what 2017 brings.
From the bottom of our hearts, thank you so much for giving us the opportunity to do what we love.
Happy New Year!