Lexus CT Hybrid – 3D Projection – Hollywood, CA

By April 22, 2011 News No Comments

Pearl Media has deployed a state of the art 3D architectural projection mapping display at the Hollywood Roosevelt Hotel (Los Angeles) to launch the new Lexus CT 200h hybrid and celebrate Earth Night.

The 8,000 Sq Ft projection, towered over Hollywood Blvd using more than 15 projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building to make images pop out from the walls and windows of the hotel.¬† Using Pearl Media’s proprietary HD-3D technology, images emerged from the Roosevelt Hotel onto Hollywood blvd in real time 3D with HD theater quality.¬† Through our dedication to research and development and attention to detail, Pearl is able produce high quality work for our clients that surpasses the competition.


Video of Pearl Media’s Lexus CT Hybrid 3D projection on the Roosevelt Hotel, Hollywood, CA.


A behind the scenes look at the making of this stunning 3D projection event.

 

This program execution was discussed by:

Adweek

HDGuru3D

DigitalSignAge

Ooh-TV

DailyDooh