Nintendo – Kirby Mass Attack Ice Cream Trucks

By September 30, 2011 News No Comments

Pearl Media and Nintendo Marked the Launch of Kirby Mass Attack Game with Customized Kirby Snack Attack Trucks.

One of the most unique characters in the world of video games gave hungry fans a fun way to attack snack time. To celebrate the launch of the Kirby™ Mass Attack video game for the Nintendo DS™ family of hand-held systems, Pearl Media deployed customized Kirby Snack Attack Trucks to deliver frozen fruit treats to consumers and fans in select U.S. cities. While enjoying these tasty snacks, participants enjoyed hands-on demos of Kirby Mass Attack, in which gobbling up fruit allows players to accumulate a mass of up to 10 Kirbys at a time. The week before the game’s Sept. 19 launch, the trucks made stops near New York City’s Rockefeller Plaza, the San Francisco Bay Area and the aptly named Upper Kirby neighborhood of Houston.

In Kirby Mass Attack, players join the iconic pink hero for a wild new adventure to save planet Popstar from darkness. Using the intuitive touch-screen controls of the Nintendo DS, Nintendo DSi™ or Nintendo DSi XL™, players can fling, dash around or gather as many as 10 Kirbys simultaneously. As players use their mob of Kirbys to bash through obstacles and defeat various enemies, players can even collect medals from numerous stages across five colorful, side-scrolling worlds to unlock fun extras and mini-games.


Pearl Media deployed branded ice cream trucks in 3 cities over 5 days across the country.

Kirby Snack Attack Truck Tour Schedule
Sept. 13-14: Rockefeller Plaza, New York City
Sept. 13-15: San Francisco Bay Area
Sept. 16-18: Upper Kirby neighborhood, Houston

This program execution was discussed by:

Buzzfocus

Joystiq

Kotaku

3Ds Buzz

Destructiod