Pearl Media Ranked Top 3 3D Projection Mapping Projects for 2012
Elizabeth Alton, Monday, December 10th, 2012
3D projection mapping technology, a tool that’s exploding in popularity in the marketing world, is becoming more widely used in the entertainment industry. This non-traditional form of advertising is a unique way for entertainment designers to draw attention to their attractions. And in some instances, the technology is actually used to create the attractions.
3D project mapping takes a typical inanimate object on a flat plane (like a building, for instance), and brings it to life using lights, video, and graphics. 3D projection artists use the technology to project images, video, and graphics on 2-D planes, creating life-like works of art that appear to move, dance, and change their structure. The results of this technique are stunning and startlingly realistic, and events using this technology are appearing everywhere from universities to museums. We’ve pulled together some of our favorite 3D projection campaigns so that you can see firsthand how incredible the technology really is.
Most of the other projects that we viewed happened on a huge scale, like taking over the face of entire buildings. Yet few appeared to create as much delight as this innovative use of 3D Projection Mapping by rapper Lil Wayne to promote his fashion line, “Trukfit.” He teamed up with Pearl Media to create a booth to promote the new line, featuring two mannequins with rapidly cycling different clothes items. Shorts and shirts were changed in a flash. People couldn’t get enough, with lines to see the exhibit and delighted and surprised guests stopping to snap photos. What makes this exhibit so interesting is the integration of the technology at an “everyday” level. We expect to see similar use of the technology in the months ahead.