TNT – Rizzoli & Isles – Interactive Crime Scene

By June 27, 2011 News No Comments

New York, July 5, 2011 – Pearl Media, a media company specializing in groundbreaking out-of-home brand experiences, launched an interactive, crime-solving campaign to promote TNT’s top-rated drama series Rizzoli & Isles. The series, starring Angie Harmon and Sasha Alexander, will launch its second season on Monday, July 11, at 10 p.m. (ET/PT) on TNT.

Located in New York City, Pearl Media deployed an interactive crime scene where consumers are tasked with helping Rizzoli & Isles’ detective Jane Rizzoli (Angie Harmon) and medical examiner Maura Isles (Sasha Alexander) solve a murder case. As consumers walk by the 100-foot display, they will see a 3-dimensional crime scene through the windows of the storefront. The detailed build-out features a taped-off crime scene filled with an array of evidence, including open pill bottles, footprints and fingerprints, as well as a sheeted corpse in the center of the scene.

An interactive video wall serves as the investigation headquarters, allowing consumers to dust for fingerprints, survey the scene of the crime, review DNA tests and view an autopsy report. Using state-of-the-art Touch Interactive Technology, pedestrians also learn about the motives and whereabouts of three potential suspects and ultimately solve the crime. Throughout the interactive process, the clues revealed by each forensic test are illuminated inside the crime scene, providing an interactive consumer experience between the actual crime scene and the interactive video wall used to solve the crime.

Once the crime is solved, users are awarded with a photo of themselves with the stars of Rizzoli & Isles, which is then displayed on the storefront window. From the shop window, consumers then have the ability to share their photos with friends via Facebook.

“This is truly a one-of-a-kind experience,” said Josh Cohen, President/CEO of Pearl Media. “We are constantly being challenged by our clients to think differently and bring them customized opportunities to stand out in our competitive media world.  Taking the physical element of a crime scene build out and tying it to an interactive experience has never been done before.  This concept differentiates the brand from the rest of the field, and we are honored to work with TNT to bring it to life in such a significant way.”

Pearl Media’s interactive installation incorporates many technologies and capabilities including the first-ever NFC Mobile Interactivity-enabled storefront. This technology allows pedestrians to place their phone near an identifying marker on the storefront that will immediately immerse the person’s mobile phone into the experience, thus providing incremental value and data to clients and consumers.  The promotion will run for the month of July.

Video of Pearl Media’s Interactive Crime Scene storefront execution, created for TNT’s hit show Rizzoli & Isles.


About Rizzoli & Isles

TNT’s Rizzoli & Isles – basic cable’s #1 series – is back this summer with Angie Harmon (Law & Order) and Sasha Alexander (NCIS) as Boston’s top crime-solving duo. Based on characters created by best-selling crime novelist Tess Gerritsen, Rizzoli & Isles stars Harmon as Jane Rizzoli, a tough-as-nails Boston police detective, and Alexander as Maura Isles, a smart, impeccably dressed medical examiner from a privileged background. Despite being complete opposites, the two women share an offbeat chemistry and strong working relationship that has helped them bust some of Boston’s most notorious criminals.  Lorraine Bracco co-stars as Jane’s demanding and intrusive mother. The second season of Rizzoli & Isles begins Monday, July 11, at 10 p.m. (ET/PT) on TNT.


About Pearl Media

Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.

For more information, visit


This program execution was discussed by:

Media Post

Digital Signage Expo

Screen Media Mag

TV by the Numbers

Daily DOOH