NYC is a hotbed for experiential advertising and this Spike TV activation in Times Square is certainly one of the most edgy I’ve encountered. This activation on 43rd St between 7th and 8th is promoting a new season of Ink Master by giving consumers free tattoos from former show contestants. With numerous tattoo culture reality shows on the air this is a unique way to break through this saturated genre and claim its title as THE tattoo culture reality show. Fantastic work to the agency responsible for this!
