If you have a spare minute (more like 10), check out this op-ed from AgencySpy last week. It touches on the potential and issues surrounding experiential marketing programs.
Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy
March 24, 2014
Related News
OOH On The Rise…But Why?
According to a blog post from DailyDOOH made on Monday, Out-of-Home advertising revenue rose 4.2% in 2013 from last year. Great news for myself and others in the industry naturally. In fact, this marks the 15th consecutive quarter of OOH growth....