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Pepsi “Unbelievable”

April 9, 2014

Pepsi upped the ante in bus shelter advertising recently with this “Unbelievable” London campaign. At first glance, consumers looking out from inside of the shelter saw nothing out of the ordinary – a transparent window. However, that quickly changed when aliens abducted passers-by, a meteor hit the side of the shelter, and killer robots took over the street. This is a solid use of augmented reality, a technology that has become increasingly relevant and useful in out of home advertising. Check out the cyborg invasion for yourself!

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Pearl Media Designs Virtual Snowball Fight Campaign for Verizon Wireless 9 December 2010 21 h 20 min Pearl Media has once again partnered with Verizon Wireless, this time bringing an interactive, virtual snowball fight to the streets and premier...

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