Pepsi upped the ante in bus shelter advertising recently with this “Unbelievable” London campaign. At first glance, consumers looking out from inside of the shelter saw nothing out of the ordinary – a transparent window. However, that quickly changed when aliens abducted passers-by, a meteor hit the side of the shelter, and killer robots took over the street. This is a solid use of augmented reality, a technology that has become increasingly relevant and useful in out of home advertising. Check out the cyborg invasion for yourself!