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Pepsi “Unbelievable”

April 9, 2014

Pepsi upped the ante in bus shelter advertising recently with this “Unbelievable” London campaign. At first glance, consumers looking out from inside of the shelter saw nothing out of the ordinary – a transparent window. However, that quickly changed when aliens abducted passers-by, a meteor hit the side of the shelter, and killer robots took over the street. This is a solid use of augmented reality, a technology that has become increasingly relevant and useful in out of home advertising. Check out the cyborg invasion for yourself!

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Last Week Today @ Pearl Media 04.27.18

April 27, 2018

Random Pearl Quote of the Week: “I know I was born and I know that I'll die, the in-between is mine.”  - Pearl Jam   Climbing Climate Change While we're great at helping brands get eyeballs, we're also great at driving...

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