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AirBnB: #GoTheExtraMile

The NYC hotel prices are a bit much to swallow, which is why Air BnB wanted to promote their awesomely affordable housing services. Pearl stepped in to spread their message, illuminating the streets with a nightly series of projections, cheering on New York City Marathon runners to #GoTheExtraMile.

CLIENT: AirBnB
PARTNERS: Starcom
CAPABILITIES: Projection

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Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.

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