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AT&T DIRECTV: Mayweather vs McGregor

Who would have thought the dream match up between boxing legend Floyd Mayweather and MMA titan Conor McGregor would ever happen? It’s an event for the history books and AT&T DIRECTV was quick to spread the hype! Taking over 7 major cities across the country, live twitter poll projections inspired people to join the conversation of the year! By Tweeting their vote using either #Mayweatherftw or #McGregorftw, the live poll results were updated live on all projections in each city.

CLIENT: AT&T DIRECTV
PARTNERS: The Marketing Arm
CAPABILITIES: Projection

 

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Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.

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