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Chevrolet Trax: “Hidden Gems”

Featuring Chevrolet’s all new city-smart Trax, five storefronts guided consumers to local Hidden Gems such as bars, restaurants, museums and music venues. Located within New York, Chicago and Los Angeles, urban explorers were asked a series of questions to determine their personal interests. Upon answering, a massive video  theater screen inside the storefront reacts, taking users on a journey to their unique Hidden Gem. Post experience, consumers were emailed their selection and directed to more Hidden Gems via Trax microsite.

Digital Out of Home Award
Best Brand Execution – Automotive 2016
Members Choice 2016

CLIENT: Chevrolet
PARTNERS: Posterscope USA, Fleishman-Hillard, Commonwealth/McCann, Carat
CAPABILITIES: Interactive Experiences, Storefronts, Physical Build-out

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About Us

Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.

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