Featuring Chevrolet’s all new city-smart Trax, five storefronts guided consumers to local Hidden Gems such as bars, restaurants, museums and music venues. Located within New York, Chicago and Los Angeles, urban explorers were asked a series of questions to determine their personal interests. Upon answering, a massive video theater screen inside the storefront reacts, taking users on a journey to their unique Hidden Gem. Post experience, consumers were emailed their selection and directed to more Hidden Gems via Trax microsite.
Digital Out of Home Award
Best Brand Execution – Automotive 2016
Members Choice 2016
CLIENT: Chevrolet
PARTNERS: Posterscope USA, Fleishman-Hillard, Commonwealth/McCann, Carat
CAPABILITIES: Interactive Experiences, Storefronts, Physical Build-out
