Chevy wanted to welcome the 2012 Chevy Sonic with a giant stunt. The idea? A full-sized claw game allowing guests to win equally huge prizes like an all new Sonic. Digging into one of our specialities, the claw game was designed through projection mapping over the Roosevelt Hotel in Hollywood. The building’s façade became a claw game, and not just any claw game. It was in the Guinness Book of World Records as the World’s Largest Claw Game to the tune of an estimated 3 million earned media impressions.
Event Technology Gold Award
Best Use of Video Media 2012
Digital Out of Home Award
Most Innovative Technology 2012
OBIE Award
Silver 2012
DSE Content Award Gold
Public Spaces 2013
CLIENT: Chevrolet
PARTNERS: Starcom, Goodby Silverstein & Partners
CAPABILITIES: Event Permitting, Event Production, Physical Build-out, Projection Mapping
