Dick’s Sporting Goods wanted to make a holiday party out of its big giveaway and keep it in the spirit of the season. Big was the operative word and Pearl delivered a huge locker in all red, built in the middle of NYC’s Flatiron Plaza. Locals and online contestants came to open the locker every 15 minutes and discover what they won. The locker had to be impossibly large to fit everything, and that included bikes, treadmills, kayaks, even the Yankee pitcher Mariano Rivera in the flesh.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.