Dick’s Sporting Goods: Holiday Gift Locker

Dick’s Sporting Goods wanted to make a holiday party out of its big giveaway and keep it in the spirit of the season. Big was the operative word and Pearl delivered a huge locker in all red, built in the middle of NYC’s Flatiron Plaza. Locals and online contestants came to open the locker every 15 minutes and discover what they won. The locker had to be impossibly large to fit everything, and that included bikes, treadmills, kayaks, even the Yankee pitcher Mariano Rivera in the flesh.