FX: The People vs. OJ Simpson: American Crime Story
FX’s new series The People v. O.J. Simpson: American Crime Story tells an iconic story in American culture. To drive viewership for the pilot, Pearl created a weekend long projection program in New York and Los Angeles. City streets and even the Hollywood & Highland archway displayed chilling quotes from the O.J. Simpson trials with tune in information. According to Nielson’s, the pilot was that day’s number one viewed program.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.