FX: The People vs. OJ Simpson: American Crime Story
FX’s new series The People v. O.J. Simpson: American Crime Story tells an iconic story in American culture. To drive viewership for the pilot, Pearl created a weekend long projection program in New York and Los Angeles. City streets and even the Hollywood & Highland archway displayed chilling quotes from the O.J. Simpson trials with tune in information. According to Nielson’s, the pilot was that day’s number one viewed program.
Instead of mass quantities of small media, we target and transform premium large format properties into best-in-market Out-of-Home advertising opportunities. Our prized inventory is highly demanded and sparks competition amongst Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.