Pittsburgh’s hometown hero Highmark had just landed itself as the official health insurance sponsor of the Winter Olympics. That’s a pretty big deal and Highmark wanted to celebrate with their local community. Pearl kicked the celebration into action, crafting a replica Winter Olympic podium photo booth! Citizens of Pittsburgh wore Highmark medals proudly around their necks, posing for their Olympic photo to share over Facebook and Twitter.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.