Official NBA sponsor Kumho Tire was suiting up for an all out 2015 All-Star Game campaign. As the experiential centerpiece, they wanted an activation to put their brand in the hands of NYC basketball fans. Pearl created a custom digital basketball shooting game and dropped it in NYC’s Time Square subway station. Hosted by NBA star Carmelo Anthony, commuters lined up to toss some digital tires at a moving basket. The reward? A photo with Carmelo to share with friends and family over social media.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.