To introduce the new NY Lottery scratch off game, “Drawn Together,” Pearl Media installed an touch interactive game in the Chelsea Market. In the spirit of an engaging, casual game to entertain consumers we launched with Tic-Tac-Toe. Halfway through the campaign, we swapped it out for another all-time favorite, Four-In-A-Row! Players submitted their score for most consecutive wins and selected a lovable avatar to represent them on a leaderboard. In 8 weeks, over 34,000 consumers had a blast with this friendly spirited interactive competition!
CLIENT: NY Lottery PARTNERS:UMWW, Rapport CAPABILITIES:Interactive, Digital Signage
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.