Kicking off the NFL season, Pepsi and Frito-Lay hit the streets of Baltimore and Washington D.C. with their All For Football campaign. Looking to reestablish Pepsi and Frito-Lay as the NFL’s all-star snack combination, the goal was to put product in the consumer’s hands. Pearl Media accomplished this with a unique football twist, challenging consumers to virtually catch Pepsi and Frito-Lay products through a gesture interactive experience. The experience was capped off on a high note as consumers posed their hometown NFL heroes for a digital photo takeaway.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.