Releasing the incredible Samsung Galaxy S8, Samsung was looking to create an unforgettable launch event on New York City’s High Line leveraging their latest Unbox Your Phone campaign. Looking to Pearl Media to bring the campaign’s whale and scuba divers to life, we strategically created multiple projection canvases and a hologram image that led consumers to the Samsung 837 flagship store. Combined with lighting effects, VR experiences, ambient music and fields of bubbles, this night was an infinitely amazing experience.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.