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Sports Illustrated: 2013 Swimsuit Issue

Pristine as the supplied assets were, it wasn’t necessarily assembled with a towering projection mapped show in mind. Instead of complete 3D conversion we knocked it out of the park by maintaining its native 2D design and surrounding it with lush 3D elements built to match each locale. Mesmerizing depth and scale was accomplished without harming the integrity of the awesome assets. Peak viewership of the live stream hit 200,000 and the subsequent media impressions reached 2.5 million.

CLIENT: Sports Illustrated
PARTNERS:
CAPABILITIES: Event Production, Event Permitting, Projection Mapping

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Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.

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